Peter Sigrist
3 SlideShares 23 Seguidores 150 Siguiendos
Personal Information
Organización/Lugar de trabajo
London, United Kingdom United Kingdom
Ocupación
Managing director technology and innovation
Sitio web
about.me/psigrist
Acerca de
My life in communications has been varied. I started out in PR with clients ranging from heart surgeons, head masters and regulators to fund managers, debt collectors and blue chip corporate marketeers. From an early stage, I embraced digital communications and have advised a variety of organisations, including the Financial Times, Microsoft, Shell, the Mayor of London, Penguin, Audi, Red Bull, Hotels.com, Pearson, the BBC and Channel 4. Each has faced a similar challenge: to adapt to digital media trends; to build and protect their reputation, while establishing a more integrated, measurable approach to communication.
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Etiquetas
marketing public relations digital marketing john cleese how-to creativity communications social media strategy social media fear business cipr mobile mobile computing user experience design marketing and advertising internet marketing target audience content marketing audience measurement content
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Presentaciones

(3)

Content Marketing: new introduction to an old marketing idea

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The convenience tradeoff - how to guess the future of mobile and marketing

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The Five Fears of Social Media, a Spooky presentation

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Personal Information
Organización/Lugar de trabajo
London, United Kingdom United Kingdom
Ocupación
Managing director technology and innovation
Sitio web
about.me/psigrist
Acerca de
My life in communications has been varied. I started out in PR with clients ranging from heart surgeons, head masters and regulators to fund managers, debt collectors and blue chip corporate marketeers. From an early stage, I embraced digital communications and have advised a variety of organisations, including the Financial Times, Microsoft, Shell, the Mayor of London, Penguin, Audi, Red Bull, Hotels.com, Pearson, the BBC and Channel 4. Each has faced a similar challenge: to adapt to digital media trends; to build and protect their reputation, while establishing a more integrated, measurable approach to communication.
Etiquetas
marketing public relations digital marketing john cleese how-to creativity communications social media strategy social media fear business cipr mobile mobile computing user experience design marketing and advertising internet marketing target audience content marketing audience measurement content
Ver más