Peter Sigrist

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My life in communications has been varied. I started out in PR with clients ranging from heart surgeons, head masters and regulators to fund managers, debt collectors and blue chip corporate marketeers. From an early stage, I embraced digital communications and have advised a variety of organisations, including the Financial Times, Microsoft, Shell, the Mayor of London, Penguin, Audi, Red Bull, Hotels.com, Pearson, the BBC and Channel 4. Each has faced a similar challenge: to adapt to digital media trends; to build and protect their reputation, while establishing a more integrated, measurable approach to communication.

marketing public relations digital marketing john cleese how-to creativity communications social media strategy social media fear business cipr mobile mobile computing user experience design marketing and advertising internet marketing target audience content marketing audience measurement content

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Peter Sigrist

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