A final presentation for the NMDL class of an outline of the new digital campaign for Bose.

2. • Middle Aged: Ages
30-45
• Youth: Ages 18-29
Getting Started : A look at Target Audience
With the rise in younger generations using social media and the
internet daily, it is important for Bose to successfully attract this
younger group and inform them of what Bose stands for as a
company and what their products can do for the younger
generation.

3. Changing Bose Digitally
Changing the way we look at Social Media
PinterestPinterest TwitterTwitter InstagramInstagram

4. Pinterest
Designing an intriguing page to gain loyal customers
Correlate current campaign for Bose on a Pinterest page
where users can follow pins and ideas by Bose. This will
allow users to seek new products and also pin their favorite
products on display to show friends and users across
Pinterest.

5. Twitter
Getting creative with Tweeting to gain new audiences
Tracking tweets, likes, hashtags, mentions, and
all new followers through the Twitter network.
Engaging in real time exchange of articles and
conversations with fans, or new media users will
find engaging and want to have Bose as a
Twitter account users follow to gain information
through.

6. Instagram
Drive all audiences, through imagery on Instagram.
Track success with Instagram through
followers, hashtags and tags. Keep connected
with users by sharing relevant information
that will gain new followers and gain interest
through Bose-related products and images for
consumers across the globe. Engage new
followers by offering giveaways and contests.

7. Generating results to meet consumers needs and wants, using Google Adwords &
SEO tools to make sure that Bose stays at the top of the search engine list and at
the top of the consumers minds when shopping.
GOOGLE ADWORDS & SEO

8. MONEY. BUDGET BREAKDOWN: $500,000
Conquering digital media through a set budget.
BRAND AWARENESS=
NEW VALUE TO
CONSUMERS OF THE
BOSE BRAND & QUALITY
$200,000 spent on social media development on
the websites Bose is not currently attracting many
consumers; Pinterest, Twitter & Instagram.
$300,000 will be spent on SEO and Google
AdWords, to mainitan the top of the list on the
first page of relative keyword searches.

9. It’s not just about Facebook.
Other social networking is crucial, and will be the focus
to the new digital look of Bose.
DIGITAL CHANGE
NEEDS TO HAPPEN.The success of Bose relies on its digital presence and capturing these
audiences the company is currently missing out on.

10. END GOAL: BEAT- out the
competition, become #1 on digital.
Exciting new transformations to come.
They fear the quality of Bose, tackle them through social
media and they’ll be gone forever.