7. Search Engine Journal, “Can Visual Search Change SEO for E-Commerce?” Barysevich, Aleh. September 2016
Images are the most
important deciding
factor when making
a purchase.
@PurnaVirji
13. Generation Z (ages 1-20) communicates with images
Millennials Generation Zvs
Tech Savvy: 2 screens at once Tech Innate: 5 screens at once
Communicate with text Communicate with images
Curators and sharers Creators and collaborators
Now-focused Future-focused
Optimists Realists
Want to be discovered Want to work for success
Source: KPCB Internet Trends 2016
@PurnaVirji
My iphone has more processing power then all of NASA had when it sent a man to the moon.
THINK ABOUT THAT.
Technology is advancing at rapid paces.
My cell phone actually has more processing power then almost all consumer computers not just in 1995… but in 2005. 10 YEARS AGO.
THIS SLIDE ACT AS AN ANIMATOIN/TRANSITION SLIDE AND IS NOT MEANT TO BE SPOKEN TO.
As consumers move their interactions and searches beyond the browser, we’ve evolved Bing to meet these consumers where they are.
We talk about search beyond the browser, so where do we see it going? Trends suggest, particularly among younger digital natives, that more and more search is being conducted the same way you and I are engaging – through conversation. Last April, we launched a new platform that that we are calling Conversations as a Platform. With Conversations as a Platform, we believe our search capabilities put us in a strong position to effectively understand context, intent and natural language as users converse with bots or intelligent agents, like Cortana.
How we monetize these experiences is something we are exploring. We want to make sure whatever scenarios or experiences we create is delivering value to both users and brands.
There are a few scenarios in which we believe we can provide value to brands within our platform.
Depending on the specificity of the intent, we can connect users with the right bots to help with task completion.
First, we can connect users with specific branded intent with a branded bot. For example, “get me an Uber” would introduce the Uber bot.
Second, where there is monetization potential, we can connect users with general category intent to a number of bots in which brands can position themselves in front of. For example, “get me movie tickets” poses an opportunity for multiple brands (e.g. fandango, AMC, etc..) to position themselves in front of the user.
Helping brands engage with consumers more deeply across the full cycle of customer engagements. Conversations as a Platform provides an opportunity for brands to build on-going relationship and dialogue with consumers and we want to provide brands a better understanding of the full cycle of customer engagements across any messaging service – whether it’s through CRM capabilities or analytics
We’re in the early stages of exploring these opportunities but our focus today is to create a robust bot ecosystem with developers. Our bot framework is unique in that it does connect to our 1st party messaging services but also 3rd party messaging services and if you or your brands are interested in getting started, I encourage you to visit our Bot Framework site: dev.botframwork.com
-----
Additional CaaP Materials can be found here:
https://microsoft.sharepoint.com/teams/BingAdsMarketing/Pages/Bing-Ads-Brand.aspx?RootFolder=%2Fteams%2FBingAdsMarketing%2FBing%20Ads%20Brand%20Assets%2FNarratives%2FCaaP&FolderCTID=0x0120001A9E531972961E49AC9E7DFA58832E70&View=%7B0E053F6B-A428-41F0-870B-17CA72C5EBE1%7D
Already bots are performing many of the functions we have come to expect our apps or search to do.
http://raconteur.net/technology/voice-search-and-chatbots-are-transforming-commerce