Marineroz.com - YATCHS

1. Gerardo Simon
Lima , 20 Mayo 2013
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2. Peru Boat market
Crew preparedness
Yacht Management

3. PERU
TODAY

4. Economic growth
Currency value

5. Social Welfare
Int´l business
projection

6. brand new
BOAT market
..Lima
boat
market

7. Peruvian boat market ,
let´s see some local facts..

8. Yacht marine facilities
..somehow under modern
yacht needs standards.

9. Peculiar marine
environment conditions..
FOG

10. Security challenges..

11. Yacht winterization circumstances..

12. Limeño Shipowner profile..
Shipowner may choose not to be in full knowledge of
all navigation & systems functioning details of his
own ship . Most likely shipowner cannot tell
something is wrong until boat malfunction ..

13. Under the previewed
circumstances..
crew
Local crew reliability have
all the importance on yacht
handling and managing at
Peruvian yacht market .

14. Crew, let´s see some local facts..
1) Most of the present staff for private yachts is actually present by chance.
They are recicled personnel , vocationally not initiated ..
2) Most have no proper education backgrounds on the subject .
Not long ago most boats in Peru were old fashioned , basic systems .
3) Is it of any importance crew background & further skills onboard ?
4) However there are not enough sailors for what is coming ;
the new peruvian 30´- 70´ range yachts market expectations .
5) There are not reliable local schools to prepare all this personnel .

15. ..the mentioned and other circumstances , we all
peruvian marine operators have already weighed as
more or less serious firm into the market..
We want to sell boats, services and create a stable
and recognized business ; that´s why we backup the
products we sell & be as possible professional on
service..

16. Recently are docking into Peru some quite expensive and
sophisticated yachts from the worldwide market..
Who is to handle all this boats in here ?
...those guys we were talking first ?

17. A complement of our business in Peru is to
provide qualified crew members in order to
handle at least the boats we sell .
A service a bit away from main business purposes but crucial on a
peruvian boat market growth program ; sell more , bigger and more
sophisticated boats , crew preparedness .
but this is simple equation , let´s make it harder ..

18. 1-
SKIPPER
&
CLEANING
- SKIPPER
2-
3-
- CLEANING
- SYSTEMS
maintenance
-Service Pro
-SKIPPER
-CLEANING
-SYSTEMS
maintenance
-Service Pro
-First aid train
-Experience
-Education..

19. we´re talking about training courses,
not just some short weeks to train a guy
onto an specific yacht but train also into
Seamanship

20. yah´, you can teach anyone to push the right
buttons… seamanship is different .
Drive a specific boat can be learned in a couple of
weeks or less , seamanship may take longer..

21. Sure , seamanship can take a life..
Let´s begin mentioning some important , basic knowledges every
modern 30´- 70´range yacht crew member should have :
a- Navigational basics
b- Boat architecture & systems
c- Engine , types , general info
d- Security subject matter
e- Maneuvers
f- Service
g- Experience , at least any

22. So , if we want to do it well , we are to do the
train ourselves ; a capacitation program may
open a wide range of new possibilities..
1st. First , crew for our own business and to
permanently count with a ¨stock¨of reliable
sailors to employ any time are needed..
2nd. Secondly maybe as an extra service (…).
and however some more questions..

23. Some more questions..
- You want to make just one course , just one prom ?.. or should we
establish a capacitation offer open to the general public (..a school ) ?
-What should be a course program ?.. what a infrastructure to carry on
those courses ?.. who are the instructors ?.. who are trainees ?
-Should I make myself paid to give such instruction or should I pay ?
-How is it that we ¨give¨ crew to our customers , for free or for rent ?
-What then are responsibilities crew supplier may warrant and for how
long ?.. who shall manage all this peruvian crew perspectives ?

24. #1
Peruvian Sailor courses : First clue in consideration .
Now , let´s think forward.. imagine our trainees are already able crew ,
well trained by us and ready for any challenge ..
How are we going to ´GIVE´ them away ?.. for free or for rent ?
First consideration : we are stable firm in the market , the firm image
matters, hence we cannot just´point out´on a crew guy to one of our
customers without any further responsibility .
Too many things onboard can go wrong by human error ..
next please follow the two options comparative insertion..

25. #1
How to ´give´ the crew members ?

26. #2
Peruvian Sailor courses : Second clue in consideration .
The courses , directed to whom ?.. to any
applicant without any commitment ?
Yes & No. Priorities indicated ; the capacitation is to be directed first for
the guys whowill work for us and then eventually to those who may not
end up doing so.. reason why focus is on first option , but keeping in
mind next step right after first prom..
next please follow the two options comparative insertion..

27. #2
Capacitation courses focus & selection criteria..

28. #3
Peruvian Sailor courses : Third clue in consideration .
Should we make ourselves paid to give
such instruction or should we pay ?
Capacitation plan aprovement means investment ; the
investment should contemplate the possibility to train
a first prom for free , the so call ¨guinea pig prom¨.
..first and only group of trainees on such terms whom in any case , by
course end becomes 2014 season able crew as for our purposes.

30. Short Recap.
1- Proposed long term crew capacitation plan based on the initial
need to provide crew at least for the boats we sell.
2- Crew issues and customer usage may demand the creation of
an independent annex , the Crew Administration office***
3-The plan ought to become a school , a school for 30´-70´ range
yachts crew train , a school that sells from basic instruction to
advanced courses and¨one-to-one¨ capacitation upon request .

31. Crew Admin Office***
¨Crew Admin office¨ idea may make us figure different dimensions :
A simple office next door/desk
with a couple of guys behind it..
An independent company with its
own marketing strategy, etc.
...as eg.
One of those glowing-modern
international crew agencies..
http://www.elcrewco.com/
http://www.ypicrew.com/
RESOURCE BOAT MANAGEMENT
Yacht management
http://www.privateyachtsolutions.com/
http://www.yatchsmanagement.com/

32. So let´s agree & define better what we really want..
As a referencial model Marineroz e.i.r.l.
propose you now to take a peek into what is
its constituent project ..
http://www.marineroz.com/

33. Marineroz is constituted less than a year ago ; in fact
for the present moment we call ourselves ¨a project¨..
First 2013 Season brought Sea Ray 48´ and wood 36´sailboat experience .
Project is Boat management (gerenciamiento) , not as a
periodic-visit-on-systems-check-up-service but as a bunch of
crew guys with what it takes to handle a yacht..
Crew themself the responsible to see after all ship needs &
details , hence backed up by a service administrator..
Project is based on the idea that peruvian shipowner
will allways preferably follow his capitan suggestions..

34. Customer service : new customer-operational system
4
CUSTOMER
START
GO !!!
Marketing
Crew contract
& BRIEFING*
Request Service
& Service rates
Contract + $ 50%
GO evaluate the boat..
2
1
Conditions..
BEST STAFF
?
-Deal w/customer
-CREw OPTIONS
virtual presentat.
3
Administrator alone
*Crew/Marineroz contracts includes Acccidents Insurance and copyrights statements .
-Shipowner/Marineroz contracts includes crew-caused Accident Insurance , copyrights.

35. Marineroz was projected to land softly into the market..
one sailor at the time please.. in fact our proposal includes sailors for rent
for days , week-ends , months .. See service rates/details here
Four (04) crew member categories or levels ..
LEVE
L
CLASIFICATION
4th
Novice Sailor
3rd
Trained Sailor
May have any certification . However is provided of the
technical base and have a good experience .
2nd
Patron de yate
Experience and first marine title certification .
1st
Capitanes
Experience & the highest PER title , overseas.
DESCRIPTION
Helper with the essential technical base provided by
the firm . Rookie in process to gain experience .

36. Crew preparedness..
Of course in this picture crew members reliability is very
important BUT also administration supervision on telling
them how to do and where to look.. requesting periodic
reports from each crew member activity..
real- time monitoring every12 hours on-service-duty .
In fact every crew member goes onboard with an agenda , a personal
organizer book provided by administrator , a ¨binnacle book¨where
each crew member have ordered not only every day duties and
controls to do but also all periodic checks during time (eg.
extinguishers , flares validity etc) . Such book is to be signed on date
by the sailor and periodically check by administrator .

37. ¨Binnacle book¨ preview..
Sailor Dairy Agenda
(Page #1)
Patron de yate Agenda
(page #2)
EVERY DAY ROUTINE
(Page #1)
ONCE A WEEK CONTROLS
(page #2)
EVERY DAY ROUTINE
ONCE A WEEK CONTROLS
..in order :
-Exterior/Deck inspection .
Check around all boat exterior for damages .
Full deck check -bow to stern- guardrail insp.
-Cockpit/ Dinette/interiors inspection :
Clean and order, check refrigerator .
Wash cabinets , cater the necessary.
-Deck tools service
Windlass service – wash .
-Wash deck (..it is to be clean) .
-Hull alongside care..
-Check on cleaned
Windshield-windows-handrails .
-Check on fenders
Replace lines if necessary .
(Controls to be done by season begin/end)
-Extinguishers state of being well & validity .
-Check on steering wheel system .
-Write down engine running hours.
-Check on every instrumentation func. On/Off.
(Page #3)
LONG TERM & at ARRIVAL CONTROLS
Year agenda (seasonal)
DAIRY - AGENDA
Feb. 08 – Day 01
-EVERY DAY CHECKS………………........ mark
- Weekly controls/day occurrences(Describe)
(Controls to be done by season begin/end)
Feb. 08 – Day 01
-Daily occurrences/navigation/time
- Weekly controls (Describe) :
sign
Feb. 09 – Day 02
-EVERY DAY CHECK………………………….mark
-Weekly controls/day occurrences (Describe)
-Life boat function & validity .
-Epirb function & validity .
-Flares validity .
-Check/help alongside wash & care .
Year agenda (seasonal)
DAIRY - AGENDA
-Water tanks sanitation .
-Check all lines state of being well , wash .
-Check batteries/alternators , clean terminals .
-Check engine room : oil – coolant – clean .
-Empty waste tanks .
-Be sure Bilge is ok.
-Service boat clean (when present )
(Page #3)
LONG TERM & at ARRIVAL CONTROLS
-Engine room FULL service , clean & oiled .
-Check on service boat , outboard , all of it .
-Engine doesn´t start : see protocol !
-Engine temperature high : see protocol !
-Yacht interiors , walls & ceiling .
-Provide fuel – water (fuel service boat ?)
-Batteries ON / systems ok . Start .
Water cooling system running ?
Batteries use/charge program ?
-Lockers service - check all yacht lockers .
ALL lockers clean to the very bottom .
Start anchor locker , wash .
Click to
enlarge.
sign
Feb. 10 – Day 03
-EVERY DAY CHECK………………….………mark
-Weekly controls/day occurrences (Describe)
sign
-Check on Engine hours service .
Oil change – impeller data – filters..
sign
-Bottom service data .
Includes check/clean :
Sacrificial anodes – propeller – bowtruster –
Trim system – all intakes – instruments .
(..if not off the water , dive it !)
-Check on a/c air filters , water filters .
See manuals .
Feb. 09 – Day 02
-Daily occurrences/navigation/time
-Weekly controls (Describe) :
sign
Feb. 10 – Day 03
-Daily occurrences/navigation/time
-Weekly controls (Describe) :
sign

38. With the described crew duties control system it comes
by itself to know precisely yacht conditions anytime while
Marineroz is engaged on the ship..
Boat Management , that´s what it means
to us ; and we can carry on using the same
system for years and yacht should never have
major problems.. our work is based on
Prevention , a day by day business..

39. Again , however is necessary better-than-the-present
qualified yacht personnel.. priority now is to start
capacitation as soon as possible in order to have
a consistent crew group ready for early December..

40. Short Recap.
1- Proposed long term crew capacitation plan based on the initial
need to provide crew at least for the boats we sell.
2- Crew issues and customer usage may demand the creation of
an independent annex , the Crew Administration office***
3-The plan ought to become a school , a school for 30´-70´ range
yachts crew train , a school that sells from basic instruction to
advanced courses and¨one-to-one¨ capacitation upon request .

41. A peruvian marine school concept..
Differently as it is in Peru , marine license abroad may be quite hard business to get..
some real marine situations can request all of what you´ve ever learned ..
There are some marine courses Syllabus out there one can get
online , english , spanish, eg.
http://www.titulosnauticos.net/
One can also get a good idea of what others are doing on
PER capacitation courses terms , eg. http://www.enmasnou.net/
Mega Yachts Australia
Mega Yachts Sweden
http://www.superyacht-crew-academy.com/
http://www.swedishyachtcrewschool.net/eng/index.html
New peruvian marine school challenge is not the course item
syllabus.. challenge is to pic the right subjects and present the
whole thing in a well structured way , lots of practice included .

42. Yachts type & size at Peru market are in the middle
between sport boats and small-Mega Yachts ; this and
other local circumstances (slides 7-11) determines the
crew members skills needed, hence capacitation type .
Peruvian crew capacitation should be better more oriented into
service , failures prevention and the most used local maneuvres..
But not ONLY.. serious navigation instruction can be seeded .

43. Let´s try to visualize some details :
We start with some basic recreational yachting instruction ,
Patron de embarcaciones de Recreo (PER) wich includes all
previously mentioned items (slide 20) , but not only those..
Marineroz have already a Syllabus (70%) and a teaching method that combines
classroom theory approach , practice lessons and trainee motivational dedication .
A basic /all-purpose PER course may suit all present peruvian trainee levels .
For our Crew Rental purposes would mean what follows :

44. School , last free considerations..
-Enamm (Callao) takes two weeks for PER course and teaches you nothing ..
-Swedish M/Y train takes same time only to teach you serve nice table onboard.
-Spanish school takes more than 50 hours to get a PER license , tough exams.
I would say , 3-4 months , 2-3 days a week , half day lesson session
(practice inc.) is reasonable time to complete a trustfull capacitation .
Yacht type boat would be useful as well as other didactic hardware ..
Marineroz may have ready a suitable -best- classroom at Callao .
However a FINAL –well defined- course program is to be exposed ..
All details not included in this presentation , Marineroz can provide..

45. At the end , the new Peru crew Admin office
can end up doing all the following :
-Rent crew , deckhands , male/female Stews , Patron ,
Capitanes , per months , days , transfers , events..
-Management
-Marine staff capacitation
-Be a permanent source of better skilled , fresh ,
new generation of peruvian yacht crew personnel .

47. A crew provider service is something for sure needed at
the new Peru boat market ; no one is providing this
service in a serious manner , neither there is any
trustable capacitation offer .
Start local crew agency have sense .
Best personnel might be also exported .
In the mean time , Lima boaters with our crew ON may
call out for other services from us .

49. Thanks for watching..