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Mobile Coupon Solution
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Couponing Trends ,[object Object],[object Object],[object Object],$ 5.75 Billion   Coupon Market Increase Redemption to  60%  from  5 to 15%
Value Proposition for MNO  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Couponing /  Loyalty/ Affinity Program Network Infrastructure
Business Model – New Revenue Stream Prepaid/ Postpaid Subscribers Identity Location &  Presence  Usage Transaction Base Coupon Redemption Advertising &  Promotion Buisness Model
CanvasM Managing Complete Picture - Touch points $  Flow  Coupon Flow Relationship Management Consumers Mobile Operator Access Rights Customer Care Billing & Rating Prepaid Postpaid Managed  Services Coupon  Enabler/Distributor Payment and  settlement PoS Enterprise  Advertisers Identity Location &  Presence  Usage
Summary - Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Consumer Mobile Operator
Elements of mCouponing Echo-system ,[object Object],[object Object],[object Object],[object Object],[object Object],mCouponing Application CPG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],POS ,[object Object],[object Object],Consumer Mobile Users
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
mCouponing Use case 4. User receives discount coupons offers based on personalized criteria 6. Loyalty information for Accepted coupon offers for the user updated and all the coupons history is maintained on the MNO databases for future reference and sending alerts 5. User accepts/rejects the received coupons mCouponing  System POS 9. POS Scans MNO Loyalty/affinity Id or Coupons or Mobile Number information  via 1D/2DBarcode or text SMS 7. User shops  11. Redeemed offers tracked and also updated in MIS and MNO database for running targeted Campaign in future. Finally, MNO/ canvasm handles Clearing House for coupons settlement with retailers based on agreed SLA 12.  10. Redeems coupons for  purchased items 8. User proceeds  to checkout ,[object Object],[object Object],[object Object]
User shops User proceeds to checkout mCouponing Use case 1.Loyalty ID 2.Barcode download Link ( Link ) User  accepts/rejects  the received coupons Loyalty information for  Accepted coupon offers  is updated at server POS Scans Loyalty Information Redeems Coupons for purchased items Redeemed offers are tracked Handles Clearing House for Coupons Settlement Web/WAP/SMS Registration Receive UID & Loyalty ID as SMS Select Coupon Preferences User Receives SMS Coupon offers
2D or 1D Barcode received, based on the preferences Mobile User Experience  WAP Homepage Registration Page Login Page Select Coupon Preferences TO:  COUPON [code]  TO:  52525 Send  Received one message Options  Back MsgFrom:52525 KRG1135   Download Barcode from http://202.162.188.34/qshop/krg1135.html www.Qshopper.com Barcode Download Link Web Link for Detailed Information Loyalty ID
1. Acquisition User receives URL/ bookmark User Clicks to view page and browses the contents available Register for Service User Receives the new lecture  1. Acquisition 2. Browsing 3. Registration 5. Delivery 6. Notifications Barcode received Mobile User Experience  Register Home Search New user Register Login Google Remove ADD EXTERNAL LINK Name: Url: Submit 15 % Food Discount Coupons from Pizza Hut now available for redemption.
Web Experience  ,[object Object],[object Object],[object Object],[object Object],[object Object]
User Interface - Administration and Designing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Coupon Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Couponing  A Strong Marketing tool for Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MIS
Key Benefits to Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Very Short Time to Market Quick Rollout Minimum IT Changes Easy POS Integration Improved Footfalls Increases customer loyalty Innovative and Differentiator service MIS for Marketing Purchase Practice Analysis Business opportunity New and Independent Distribution Increase in Redemption rate to 60% Direct Approach to Consumer Integrated Business Intelligence Consumer Behavioral Marketing Brand & Image Customizable Trendy Campaign Designing Multiple Branding Coupon Designing Tool Environment Friendly Cost Efficient Service Out of the Box Technology Lower CAPEX and OPEX Secure, Reliable and Scalable Business has only two Function – Marketing and Innovation
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solution Features Create/Edit/Delete SMS/ MMS coupons Auto/ Manual Coupon push  Barcode based Technology  Loyalty Program Integration Device Independent Strong Rule Engine Data mining tool High-end  MIS Reports No Coupons on the Handset Notify to Consumer for Coupons Inherits to Future technology like NFC Sends MMS coupons (Sharing Coupons) Easy Integration with Existing Infrastructure Service Provider Enterprises Retailer Consumer
Solution Approach
Mobile Couponing Age - Advantages Auto Validation - POS Agent Asking for personal Details, Contact Nos, Age, Loyalty card, Membership details etc. to validate the Loyalty membership. Your promotional campaign headed to wrong audience …………… you wish you could have most accurate way to segment and quantify your targets Your customer forgets to bring coupons along with them …. Some intentionally don’t carry in their wallet You need a solution that work  With Minimum change in the existing Retail Chain Network You spends huge amount of money on promotions and sends coupons but your customer redeems once in a blue moon Your promotional offer expires even before it is delivered and utilized, your customer complaints Getting alarms for preference based new offers, coupons validity, recent expiring of coupons and options of gifting and sharing the coupons Your wish to notify caller when Coupons are available and when the campaign starts/Ends
Thank You

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Mobile Couponing G

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  • 5. Business Model – New Revenue Stream Prepaid/ Postpaid Subscribers Identity Location & Presence Usage Transaction Base Coupon Redemption Advertising & Promotion Buisness Model
  • 6. CanvasM Managing Complete Picture - Touch points $ Flow Coupon Flow Relationship Management Consumers Mobile Operator Access Rights Customer Care Billing & Rating Prepaid Postpaid Managed Services Coupon Enabler/Distributor Payment and settlement PoS Enterprise Advertisers Identity Location & Presence Usage
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  • 11. User shops User proceeds to checkout mCouponing Use case 1.Loyalty ID 2.Barcode download Link ( Link ) User accepts/rejects the received coupons Loyalty information for Accepted coupon offers is updated at server POS Scans Loyalty Information Redeems Coupons for purchased items Redeemed offers are tracked Handles Clearing House for Coupons Settlement Web/WAP/SMS Registration Receive UID & Loyalty ID as SMS Select Coupon Preferences User Receives SMS Coupon offers
  • 12. 2D or 1D Barcode received, based on the preferences Mobile User Experience WAP Homepage Registration Page Login Page Select Coupon Preferences TO: COUPON [code] TO: 52525 Send Received one message Options Back MsgFrom:52525 KRG1135 Download Barcode from http://202.162.188.34/qshop/krg1135.html www.Qshopper.com Barcode Download Link Web Link for Detailed Information Loyalty ID
  • 13. 1. Acquisition User receives URL/ bookmark User Clicks to view page and browses the contents available Register for Service User Receives the new lecture 1. Acquisition 2. Browsing 3. Registration 5. Delivery 6. Notifications Barcode received Mobile User Experience Register Home Search New user Register Login Google Remove ADD EXTERNAL LINK Name: Url: Submit 15 % Food Discount Coupons from Pizza Hut now available for redemption.
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  • 19. MIS
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  • 22. Solution Features Create/Edit/Delete SMS/ MMS coupons Auto/ Manual Coupon push Barcode based Technology Loyalty Program Integration Device Independent Strong Rule Engine Data mining tool High-end MIS Reports No Coupons on the Handset Notify to Consumer for Coupons Inherits to Future technology like NFC Sends MMS coupons (Sharing Coupons) Easy Integration with Existing Infrastructure Service Provider Enterprises Retailer Consumer
  • 24. Mobile Couponing Age - Advantages Auto Validation - POS Agent Asking for personal Details, Contact Nos, Age, Loyalty card, Membership details etc. to validate the Loyalty membership. Your promotional campaign headed to wrong audience …………… you wish you could have most accurate way to segment and quantify your targets Your customer forgets to bring coupons along with them …. Some intentionally don’t carry in their wallet You need a solution that work With Minimum change in the existing Retail Chain Network You spends huge amount of money on promotions and sends coupons but your customer redeems once in a blue moon Your promotional offer expires even before it is delivered and utilized, your customer complaints Getting alarms for preference based new offers, coupons validity, recent expiring of coupons and options of gifting and sharing the coupons Your wish to notify caller when Coupons are available and when the campaign starts/Ends