Nuevos productos editoriales en sinergíoa con los diarios

1. Citymedia.press
Reinventing Local Media

2. WWW.CITYMEDIA.PRESS
London Ontario Canada

3. WWW.CITYMEDIA.PRESS
Small but Mighty Canadian Network

4. WWW.CITYMEDIA.PRESS
40+ Independent Publishers

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Ad Before

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Ad After

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New Audience

10. WWW.CITYMEDIA.PRESS
Traffic Sources

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Benefits
1. New Audience
2. New Revenue
3. Branding

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Newspaper Website

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News Story - Before

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Digital Story After

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Video

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Details

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Links to new stories

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A/B Test Headlines

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Open New Channels

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Make it Social
• Twitter
• Facebook
• Slide Show

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Get Found

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Distributed Model

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Challenge Status Quo

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Network Effect

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Channels – Local Media
• Partners
• Portal
• Network

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Channels – Network Partners
13,000 year old bison bone found in Central Alberta

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Results for one month–
32,351
0
10000
20000
30000
40000
Original Newspaper siteLinks and Shares Network Total

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Est. Revenue $2,500/story
• Average Revenue $4/M/Article from
Google Adsense, local placements
and sponsorships
• Story continues to produce over time

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Recap
RESULTS
Increased audience
Better Branding
New Revenue
NEWSPAPER REQUIREMENTS
No incremental costs – use existing stories
Agree to share articles from the network

34. CityMedia.press
Reinventing Local Media
Thank you!
KATHERINE HAINE
KHAINE@CITYMEDIA.PRESS

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Recap
New Model?