6. Expectations for the Irish economy 6 months from now % Stating they believe it will be the same or better (3-5) 18-34 % 35-44 % 45-64 % AGE 65+ % Any % None % CHILDREN Male % Female % GENDER ABC1 % C2DE % SOCIAL CLASS TOTAL % COUNTRY OF ORIGIN Ireland % Other % Change since Feb ‘10 +3% +3% +2% +3% +0% +5% +2% +2% +5% +5% +0% +3% -1% Highest increase in consumer confidence among those with children, lower social classes and 45-64 year olds.
7. A less positive outlook for the World economy, has held the positive Irish outlook in check.
8.
9. I am worried that the situation in Greece and other Southern European countries could cause another downturn in the Irish economy I think that the worst is over for the Irish economy and that it will only improve going forward Less positive World outlook clearly impacted by the situation in Greece Strongly Disagree (1) % (2) % Strongly Agree (5) % (3) % (4) % 28 22
10. Positive trend for housing and job market have also slowed... though fewer believe it will get worse!
11. Much better (5) Much worse (1) Average The Housing Market 6 months from now? Job security 6 months from now? 2.29 Stay the same (3) Slightly better (4) Slightly worse (2) 1.85 20 11 2.32 1.89 23 14 2.43 26 2.24 20 NET Same/Better (3-5) 33 19 37 22 43 34 2.59 36 53 2.34 27 40 May ‘ 09 % July ‘ 09 % Oct ‘ 09 % Feb ‘ 10 % May ‘ 09 % July ‘ 09 % Oct ‘ 09 % Feb ‘ 10 % How do you expect the Housing and Job markets to fare in the next 6 months? 2.60 55 May ‘ 10 % 2.39 42 May ‘ 10 % 38 27
12. The problems for the Greek economy and other EU states, has had an impact on how people feel the recession will impact on them personally
13.
14. 18-34 % 35-44 % 45-64 % AGE 65+ % Any % None % CHILDREN Male % Female % GENDER ABC1 % C2DE % SOCIAL CLASS Expected Personal Impact of Recession – Net High Impact (8-10) TOTAL % The biggest change in impact appears to be among younger families who have become far more negative about the impact of the recession May ‘ 10 Feb ‘ 10
15. Decreased optimism leads to an increase in perceived impact of recession on monthly spending, lifestyle and job security.
16. Monthly Spending Average Your Way Of Life 5.6 5.3 5.7 5.4 6.2 5.9 5.9 5.6 6.7 6.4 High impact (8-10) Limited Impact (1-3) Some Impact (4-7) 54 53 48 56 41 49 51 55 41 45 May ‘ 09 % Feb ‘ 09 % Sept ‘ 08 % July ‘ 09 % Oct ‘ 09 % May ‘ 09 % Feb ‘ 09 % Sept ‘ 08 % July ‘ 09 % Oct ‘ 09 % 5.9 49 Feb ‘ 10 % 5.6 51 Feb ‘ 10 % Expected Impact of Recession on…. 6.5 43 May ‘ 10 % 6.1 50 May ‘ 10 %
17. Average Full-time Workers Part-time Workers 5.0 5.1 4.7 5.4 5.6 5.7 4.9 6.5 5.6 5.7 High impact (8-10) Limited Impact (1-3) Some Impact (4-7) 39 36 37 38 40 36 38 44 40 34 May ‘ 09 % Feb ‘ 09 % Sept ‘ 08 % July ‘ 09 % Oct ‘ 09 % May ‘ 09 % Feb ‘ 09 % Sept ‘ 08 % July ‘ 09 % Oct ‘ 09 % 4.7 34 Feb ‘ 10 % 5.7 34 Feb ‘ 10 % Job security has decreased among both full-time and part-time workers... 5.2 33 May ‘ 10 % 6.5 33 May ‘ 10 %
18.
19. Already increased Not likely to increase Entertainment such as going out, eating, drinking or socialising Grocery spend Consumer goods and services – e.g. hairdresser, clothes, mobile phone, gaming etc. Holidays and short breaks Likely to increase in next 6 months Likely to increase in next 12 months Oct ‘ 09 % Feb ‘ 10 % Oct ‘ 09 % Feb ‘ 10 % Oct ‘ 09 % Feb ‘ 10 % Oct ‘ 09 % Feb ‘ 10 % Likelihood to increase spend in... All product categories impacted by negative global outlook. May ‘ 10 % May ‘ 10 % May ‘ 10 % May ‘ 10 %
20. But, younger age groups and higher social classes are most likely to increase spend again... % Likely to increase spend in next 12 months Entertainment Grocery Spend Consumer Goods/ Services Holidays/ Shorter Breaks Total 27 28 25 28 Gender Male 26 26 27 29 Female 27 31 24 27 Age 18-34 41 38 36 40 35-54 22 27 22 23 55-64 14 15 15 24 65+ 15 20 15 15 Social Class ABC1 27 25 25 33 C2DE 27 31 27 25
21.
22. I have started to treat myself/my family more than 6 months ago, for example when buying clothes or going to restaurants more often I have relaxed my shopping around and have reversed a little to my old shopping habits before the recession Focus on everyday shopping when increasing spend rather than ‘treats’... Strongly Disagree (1) % (2) % Strongly Agree (5) % (3) % (4) % 20 26
![[object Object],[object Object],Caution among Consumers...?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)