1. DESTINATIONS
Prepared by: Ma'am L

2. ●
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Often seen by the tourist as the outwardly
facing element of a tourism service or product,
being a place where their consumption occurs.
Principal motivating factor behind the
consumer's decision and expectations.

3. DESTINATION TYPES
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Coastal
●Urban
●Rural

4. COASTAL

5. URBAN
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Genting Highlands, Malaysia

6. RURAL
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Grand Canyon, Arizona, US

7. KEY FEATURES OF TOURIST
DESTINATION
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Logical geographical unit recognized by visitors
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Significant visitor attractions
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Access or possible provision of access
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Internal transport network
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Tourist infrastructure and superstructure
present and can be developed
Administratively possible to plan and manage

8. DESTINATION COMPETITIVENESS
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Ability to compete effectively and profitably in
the marketplace alongside with sensitivity to the
environmental impacts.
Ability to manage its natural and man-made
reources effectively over the long term.
Awareness of both demand and supply factors
to remain competitive

9. DESTINATION COLLABORATION
Advantages acc to Fyall and Garrod (2005)
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Reduction in risk
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Exchange of resources for mutual benefit
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Increased visitor flows
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Collaborative initiatives
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Innovation domain
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Destination-wide reservation systems and twoway dialogue with customers through
techonology collaboration

10. DESTINATION MANAGEMENT
ORANIZATIONS
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This focused philosophy represents a more
holistic approach to the management of
detinations whereby the DMO is responsibe for
the well being of all aspects of the destination.

11. DMO characteristics;
Ritchie and Crouch (2003)
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Coordinating and directing efforts of complex
tourism system
Command support of important sectors and
major actors in the tourism system
Influence the deisions and actions of public
sectors and private firms
Develop innovative strategies sufficiently and
independently

12. DMO Roles
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Strategy planning/policy
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Representation of interest
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Product development
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Marketing
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Skills/training
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Infrastructure development

13. DMO Roles
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Information management and research
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Sustainability
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Business support and advice
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Effective communication and management of
quality
Creation of a strong unified voice for the local
industry

14. 4 Critical factors for success of
governance of DMO's of globally
competitive destinations
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Level of private sector control over spending
The need to incorporate public sector
objectives to achieve balance between
marketing and new product development
Revenue stream that is not subject to annual
government control
Integrated mandate encompassing function to
develop tourism industry ; marketing,
education, research and infrastructure
development.

15. Seatwork No. 1
½ crosswise
Essay (10 points) 3-5 sentences
●
Give a scenario wherein the transportation,
accommodation or any tourism sector would be
the attraction rather than the destination and
explain why.