1. 01
Samuel Rhoads Clarke.
Experiences
—Senior Designer
Brand Experience - Nokia
March 2010 – 2013
Worked to convey the new brand
messages of Nokia design through both
product and experience.
—Art director
Experiential Marketing -
anonymous artists
March 2009 – March 2010
Created and deployed a series of events
for the niche brand Hendrick’s gin.
—Visualiser
Art installation - greyworld
March 2008 — March 2009
Developed ideas from concept, to
proposal through to the physical
installation of large scale artworks.
—Internship
Committee
2007 (3 months)
—Techinical Graphic Designer
Newco
Dec 2006 Feb 2007
Education
Goldsmiths College,
U. of London
B.A(hons), Design
2005 – 2008
Publications, Artworks and
Exhibitions
People Made Nokia 2011
26 Characters Nokia 2011
Design Week 2011
In The City greyworld 2010
Wonderlandism Anon. artists 2010
Hendrick’s Horseless Carriage of
Curiosities Anon. artists 2010
Canary Wharf Window Galleries 2009
Cent magazine greyworld 2009
Beyond Architecture Gestalten 2009
JunkJet 2008
Heard Gallery 2008
Tent London 2008
New Designers 2008
Goldsmiths PROCESSED 2008
Specialties
Tel: 07584204651
Email: rhoadsclarke@live.co.uk
Samuel Rhoads Clarke is a brand-focused designer. His
strengths lie predominantly in communication and conceptual
thinking. Both creative and strategic, he takes a balanced
approach to projects; developed through a broad experience
including fine art, music, brand design and production. Samuel
develops strong client relationships, making him well suited to
artistic direction both in-house and with external agencies.
—Art Direction and design
—Conceptualising ideas
—Forward thinking
—Visualisation
—Project management
—Spatial / Exhibition Design
Skills
—CS5 – InDesign / Illustrator / Photoshop / Sound Booth
—Premier / Final Cut
—3D Studio Max
—Google Sketchup
—Flash
—Solid Works

2. 02
People Made Exhibition
People Made
10 products that
changed the world
‘People Made’
celebrated the 20th
anniversary of the
world’s first mass-
market GSM phone
(the Nokia 1011)
and looks forward to
the next 20 years.
Nokia (2011)

3. 03
People Made Exhibition
People Made
10 products that
changed the world
Using key products
to mark moments
in time, the visual
narrative tells how
Nokia has steadily
influenced the way
people interact and
connect, and how
Nokia’s design
studio has grappled
with the limits of
materials, forms and
interaction to create
small objects of
immense practicality
and understated
beauty.
Nokia (2011)

4. 04
26 Characters
26 Characters
Gestalten 2011
26 Characters
introduces the new
Nokia Pure typeface
that was recently
created through
the collaboration of
Nokia Design and
Dalton Maag.
26 Characters is
a celebration of
creating a type face.
The book looks to
educate the reader
in what it means
to design a new
typeface.
Nokia (2011)

5. 05
26 Characters
26 Characters
Gestalten 2011
The book takes the
reader through the
alphabet explaining
the various aspects
of type design.
‘V’ is for Visuals
and Nokia design
explored a variety
of ways in which the
Nokia Pure can be
used. Exploration
of the form, finding
beauty in the
details.
Nokia (2011)

6. 06
Hendricks’ Horseless Carriage
of Curiosities
Hendricks’ Event Series
Anonymous artists
The Hendricks’ Horseless Carriage
of Curiosities was an excercise into
experiential marketing. Marekting the
niche brand through a very personal
experience into the delightfully peculiar gin
brand.
Anonymous Artists (2010)
10.54 2.44
0.1 10.12 0.1 2.38
2.542.215
0.605 1.1250.63
10.22
THE HENDRICKS HORSELESS
CARRIAGE OF CURIOSITIES
SCALE 1 : 20

7. 07
Hendricks’ Horseless Carriage
of Curiosities
Hendricks’ Event
Series
Anonymous artists
The carriage
started it’s voyage
in Edinburgh and
travelled through
the UK finishing in
London.
The carriage
invited guests on
board the carriage
of curiosities in
exchange for a
story of curiosity.
In exchange a
Hendricks’ gin
and tonic was
exchanged.
Anonymous Artists (2010)

8. 08
Wonderlandism
Pop - up Studio
Anonymous artists
During the course of a week, five
designers explored the parameters of a
given hypothetical ideology by creating
work ranging from textiles, ceramics,
products, illustration and installations.
Open to the public during the day, the
studio gave the public an insight into the
designer’s creative processes. The ever
evolving work were on display in a derelict
shop in the heart of the Brompton Quarter.
A beautiful contrast to that of the highly
polished displays of the world renowned
Harrod’s nearby.
Anonymous Artists (2010)

9. 09
The Source
The Source
greyworld
The Source is
based in the London
Stock Exchange in
the heart of London.
Nine spheres
are mounted on
each cable and
are free to move
independently up
and down its length.
In essence the
spheres act like
animated pixels,
able to model any
shape
This complex
and sophisticated
installation is a
microcosm of
activity, a living
reflection of market
forces.
greyworld (2009)

10. 10
Monument to the Unknown
Artist
Monument to the Unknown Artist
greyworld
Installed beside the Tate Modern, the permanent work has
attracted the attention of the worlds media, and is accessible at
all times.
At first glance Monument to the Unknown Artist appears to
be a simple bronze statue, dressed in a neck scarf and loose
fitting suit. However, the six meter monument seeks inspiration
from passers-by, inviting them to strike poses which he copies,
continually changing his form in a light-hearted and mischievous
way. The unique sculpture offers an alternative and accessible
creative experience for the public allowing them to create a
dialogue with the work of art.
greyworld (2009)

11. 11
KitRadio
KitRadio
RhoadsClarke Design
Components functions are mimicked by
their brass character. The user is able
to relate to the narrative of the diorama
whilst being educated in digital circuitry.
The process of building allows the user to
evoke pride within their radio. The diorama
acts as a reminder of this experience and
lives with the user long after building the
radio.
RhoadsClarke Design
(2008)

12. 12
Proposals and Process Samuel Rhoads Clarke
.Centgreyworld Issue
.Centgreyworld Issue
£9.95
£9.95