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Specialises in helping you
to overcome your
business biggest challenges
www.cosmeticnewsuk.com 49
IN BUSINESS
BEST PRACTICE
Heconomic headwinds have touched us
with the same level of service.
I do think that if executed with excellence, a focus on
1. Don’t use The Goldfish Principle
swimming.....)
Richard Crawford-Small on Consumer Services vs Customer Experiences
E X P E R I E N C E
C O U N T S
Award Winning Consultant and
Author
Richard Crawford-Small
(RCS)
How many clients?
6%
6%
18%
71%
0-10 10-25 25-50 50-75 75-100
What’s the problem?
17%
11%
72%
New Customers I Don’t Know Selling to existing
No Clients = Wrong Clients
No revenue, low energy
It’s a real struggle
Anxiety, Fear dominate
Embarrassment
Desperation
Disorganisation
Invisible
Drop Prices
Low value
Wrong messages
Clients haggle
Credibility
Complaints
Resentment
Option One - Get Depressed and Quit
Option Two - Shift your Paradigm
Focus
Discipline
Consistency
Ideal Clients
Connected to your business
Your clients are your heroes!
Attract success
Sustained enjoyment
Recognition
More revenue
Aligned with your purpose
Creative
You are your clients hero
Valued
Clear vision and goals
Run a proper business
Simpler, less stress
Sense of pride
How?
Create an Entrepreneur
Mindset
Step One
Fewer excuses, faster execution
Don’t make meetings, make things happen
Don’t ask why, ask why not
Stop dreaming, start doing
Accept the risk, earn the reward
Your clients need what you provide
You are No1!!
You are the best at what you do
Grab a pen
Identify your “Avatar”
Step Two
Ideal Clients
Connected to your business
Your clients are your heroes!
Attract success
Sustained enjoyment
Recognition
More revenue
Aligned with your purpose
Creative
You are your clients hero
Valued
Clear vision and goals
Run a proper business
Simpler, less stress
Sense of pride
Visualisation Exercise
What was their name?
Where do they live?
Where do they buy their clothes?
Where do they go out?
What are they feeling?
How many people like that do you already know?
How can you help them?
Create the opportunity
Step Three
Don’t rely on Social Media
Friends
Friends of friends
Friends of friends, friends
Friends of friends, friends
friends
Write down 3 Salons
The opportunity
Remember the benefits
Connected to your business
Your clients are your heroes!
Attract success
Sustained enjoyment
Recognition
More revenue
Aligned with your purpose
Creative
You are your clients hero
Valued
Clear vision and goals
Run a proper business
Simpler, less stress
Sense of pride
Shift your Paradigm in 30 days
Inspire you to change your mindset
Define your client
Design your dream
Create the opportunity
Win with a success calendar
Rewire your business in 30 days
Find a Networking Group
DISCOVERY
DAY
YOUR REVOLUTION STARTS HERE
www.iconsult.global
1
Richard Crawford Small

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