This document discusses new opportunities for businesses to create participation commerce experiences at scale by involving customers, employees, and partners in product development and continuous improvement. It emphasizes that companies need to understand customer emotions, know what customers want them to become, and make business more human by focusing on the user experience. Participation commerce can involve customers submitting and collaborating on ideas through discovery, challenges, and integration with maker communities. The document recommends that companies strive for relevance by contributing to cultural shifts, understand customers' emotional needs to drive future growth, and co-create products and services that customers want to discuss and purchase through participation.

1. —
NEW OPPORTUNITIES FOR FUTURE AWARE BUSINESS LEADERS
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NEW POSSIBILITIES FOR CUSTOMER EXPERIENCE FOCUSED
INNOVATORS
Steve Jennings • Innotribe Sibos • 15 October, 2015 • Singapore
Creating participation commerce
experiences at scale

2. FINDING PURPOSE AND DESTINATION

3. questions you
need to be asking

4. Do you really know
what your customers
think about you?

5. Do you know which
customer emotions are
key to your future
growth?

6. Who do your
customers want you to
become?

7. PARTICIPATION COMMERCE SYSTEM

8. Re-imagination of
products, services,
operations, KPI’s

11. DISCOVERY
PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES

13. COLLABORATIVE
PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES

15. INTERNAL
CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION

17. EXTERNAL
ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES

20. PARTICIPATION
COMMERCE
Procurement • Supply Chain
Human Resources • Customers
Services • Logistics
Communications • Employees

21. A network gives you
reach
TED RUBIN

22. A community gives
you power
TED RUBIN

23. MAKING BUSINESS MORE HUMAN

24. The user experience
determines the
interaction

25. INFORM AND
EDUCATE
REASSURE
ME ABOUT
MY
PERSONAL
CONCERNS
SOURCE: THE EARNED BRAND. EDELMAN, 2015

26. HAVE A
PURPOSE
REASSURE
ME ABOUT
MY SOCIETAL
CONCERNS
SOURCE: THE EARNED BRAND. EDELMAN, 2015

27. LIVE YOUR
CHARACTER
SHOW ME
HOW I CAN
PARTICIPATE
IN YOUR
BRAND
SOURCE: THE EARNED BRAND. EDELMAN, 2015

28. MAKE YOUR
MARK
INSPIRE ME
BY DOING
SOMETHING
NEW AND
DIFFERENT
SOURCE: THE EARNED BRAND. EDELMAN, 2015

29. THE AGE OF RADICAL TRANSPARENCY

30. Trust is a business
imperative

31. believe brands are only
innovating to make money
SOURCE: THE EARNED BRAND. EDELMAN,
2015

32. trust a brand more if it’s easy to
review its products and services
SOURCE: THE EARNED BRAND. EDELMAN,
2015

33. are not buying from a brand
because of privacy, security,
trust, environmental concerns
SOURCE: THE EARNED BRAND. EDELMAN,
2015

34. Employee
engagement is a
competitive advantage

35. of your employees are
disengaged
SOURCE: GALLUP

36. cost to employers in productivity
(USA)
SOURCE: GALLUP

37. Compensation attracts
talent but has limited
impact on employee
participation and effort
SOURCE: GALLUP

38. THE LIGHT AT THE END OF THE TUNNEL

39. recommendations

40. 1. RELEVANCE
Don’t just ride shifts in
culture, contribute to them.

41. 2. EQ
Tapping in to your
customers emotional needs
is one of the keys to your
future growth and survival.

42. 3. PARTICIPATION
Co-create products and
services that your
customers and advocates
want to talk about, share
and buy.

43. YOU CAN HAVE A FUTURE LAB LIKE LEGO - TODAY

44. “I also tell customers that
they fulfill another vital
role: They are an avenue
to the truth. And in today’s
world, a CEO needs every
avenue to the truth that he
or she can find...”
– Jørgen Vig Knudstorp, CEO, LEGO
Group

45. THANK YOU
@stevejennings1
steve@betterventures.co
www.betterventures.co
#betterparticipation