8. Solutions? Take FULL Responsibility. If YOU cant influence it, you #FAIL SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist
17. In Short Get to know the Business Movers and Shakers Keep a Civil attitude and learn to influence the movers and shakers Don’t over do the SEO talk – managers, clients and bosses want to know bottom lines Just because a report is pretty, doesn’t mean its useful Use arguments that sway decisions in the stakeholder minds – not yours. Always have a back up plan