Draft presentation for SXSW Interactive 2013 Panel Picker

1. Geeks v. The People
SOCIAL OR
ANTI-SOCIAL MEDIA?
B Y B O B W AT T S
S O C I A L M E D I A C O N S U LTA N T
AND POWER USER
Disclaimer: This presentation is the personal
opinion of the author and does not represent
the position of any of the organizations for
which he works or volunteers.

2. Geeks v. The People

3. Geeks v. The People

4. Geeks v. The People
Developers
Engineers
Managers
Lawyers

5. Geeks v. The People
Everett Rogers’ Bell Curve

6. Geeks v. The People
Innovations!
Now old girlfriends know
everything you’re doing
Platform that ate all your
other Google tools
Promoted Tweets, at the top of the
search, blocking results (esp. annoying
while live tweeting an event)

7. Geeks v. The People
Life in the Cloud
Where is my stuff,
Who’s got it, and
What are they doing with it?

8. Geeks v. The People
My targeted Facebook Ads:
- Democratic Party
- Jewish daily news mag
- A shooting game!
Which one would I want?
(Already using it or don’t want it.)

9. Geeks v. The People
“Digg's v4 release on August 25, 2010, was
marred by site-wide bugs and glitches. Digg
users reacted with hostile verbal opposition…”
- Wikipedia article on Digg

10. Geeks v. The People
Press Release July 2012
Facebook Plummets; Google+ Strong in
American Customer Satisfaction Index
LinkedIn, Pinterest, Twitter.com Disappoint;
FoxNews.com Increases Lead Among News Sites

11. State Department internal network

12. Geeks v. The People
Closing the Gulf between Geeks and My Mom
(page in Progress)
 Better user testing
 Different funding models
 Better interoperability of platforms
 More transparent, plain-language privacy
policies and settings

13. Geeks v. The People
About the speaker:
Bob Watts, Annandale, VA
Retired 2010 from U.S. State Department Foreign Service, in last
F FS position Chief of Division of Office of eDiplomacy managing
ternal social media. State Department internal social media.
Currently consultant on social media outreach and training,
Information Resources Management Bureau Social Media Mgr.
Manage @eDipAtState Twitter account, promote external awareness of eDiplomacy.
Current Director of New Media, 20 K member int’l Federation of Jewish Men’s Clubs
Webmaster, Seaboard Region of Federation of Jewish Men’s Clubs
Presented at SXSW Interactive 2012 “Building a Jewish Presence on Social Media”
Contact
Twitter @rmwatts
e-mail: bob@wattses.org