Ten things a dealer can do now to succeed in social media webinar put on for Automotive News.

1. 10 Things An Auto Dealer Can Do NOW To Succeed With Social Media TODAY With David Johnson and Rob Hagen

2. Put A Social Media Policy In Place Social Marketing Can Be A Double Edged Sword. Elephants Never Forget, Neither Does Google. People Are Forming Opinions, Without Having To Be A Customer. A Policy Lets Employees Know What They Can And Can’t Do. We Can Email You A Sample Copy, Email Me at DavidJ@NextGenDealer.com

3. Create A Strategy The Difference Between Success And Failure is in The Strategy. 4 Steps To Creating A Winning Strategy Investigate Define Objectives Choose Actions Pick Your Platforms

4. The Power Of Google Reviews You’re Customers Are Goggling Your Dealership By Name, What Are They Seeing? A Customer With A Bad Experience Has A Higher Level of Motivation Force than a Customer that a Good Experience. 1 Peer Recommendation is Worth 200 Traditional Media Impressions. Non Negotiable: Ask Everyone of Your Customers to Leave A Review On Google. Follow it Up With an Email and a Phone Call. Thank Your Customer

5. The Proof is in The Numbers June 2010 9 Reviews, 2 Stars

6. The Proof is in The Numbers July 2010 25 Reviews, 4 Stars

7. The Proof is in The Numbers Sept 2010 44 Reviews, 4 1/2 Stars

8. Build Real Relationships On Facebook Ask Your Customers To Join You, Photo Tagging. Ask Engaging Questions, Get To Know Your Customers. Post Facebook Only Contests. Listen, Listen, Listen. 20-20-60 Rule. The Less You Pitch The More You Sell.

9. Start a Blog, Become The Expert Blogging Creates Authority. Creates Influence Creates Community Search Engines Love Blogs. Builds Your Personal Brand. It’s The Hub Of Your Social Network, Everything Leads To The YOU. Create A Strategy And Stick To It.

10. Produce Your Own Radio Show BlogTalkRadio.com Allows Your Audience To Know Your Personality. Believe it or Not, but Some People Don’t Like To Read. Podcast Syndication and Mp3 Players. Gives You More Content, Besides Just Text to Put on Your Blog. Creates Loyalty.

11. Create A Company Newsletter Ties In All Your Social Activity. Creates Top of Mind. Influences Repeat and Referral Business. Creates Anticipation, Your Subscribers Will Look Forward to Reading It… If Done Correctly. Put Signup Forms Everywhere. Use Third Party Software Aweber.com Constant Contact

12. Write An eBook Like A Blog, Showcases Your Expertise. Builds Your Email List. Encourages Sharing. Highly influential if Done Correctly. 10 Things You MUST know NOW Before You Buy Your Next Car. 5 Ways To Increase The Value of Your Car at Trade-in Time.

13. People Are Talking, Are You Listening? Conversations Are Happening, With or Without Your Knowledge. Ignoring Them Wont Make it Go Away. Set Up Free Monitoring Google Alerts Search.Twitter.com Yacktrack Paid Monitoring UberVu Radian6

14. Create Dialogue Monologue No, Dialogue Yes. It’s Not About You, It’s About Them. Humanize Your Dealership, Bring Your People To The Forefront. Sell Your Personality, Become One Of “US” Instead of Being Just One of “Them.” Join In The Conversation, Start Your Own.

15. Access to 18 social media sessions over a two week period (Over 18 hours of training!). Access to session playback for a full year. Access to all slideshows. Access to ongoing training as more modules are added each and every week. Access to a private community of like minded auto industry professionals. $325 for 1 week then goes to $425. After the summit it will default to a monthly pay plan.

16. Contact Us NextGenDealer.com Rob Hagen: RobH@NextGenDealer.com Cell (225) 938-0993 David Johnson: DavidJ@NextGenDealer.com Cell (850) 341-7413