A talk given at the frontend.fi meetup in Helsinki about Mobile phone trends, user data & developer climate .

1. Mobile trends
@robertnyman

7. developers.google.com/experts/

8. developers.google.com/experts/

9. developers.google.com/experts/

10. Mobile phone trends

11. iOS controls most of the high-end device market
Android almost every other area
Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

12. IDC: Smartphone OS Market Share, Q2 2014

13. IDC: Smartphone OS Market Share, Q2 2014

14. 255 million units shipped
Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014

15. Android fragmentation
Android Fragmentation Visualized (August 2014)

16. Users

18. Quartz - These are the 25
most popular mobile apps
in America

20. Guardian - Women taking the lead when it comes to mobile
App types & usage
0
12,5
25
37,5
50
Health Entertainment Lifestyle Social networking Games
Men Women

21. Business Insider/Flurry

22. Business Insider/Flurry

24. Android Wear

29. Developer climate

30. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Programming languages,
Mobile app developers
Other
27
C#
23
Objective-C
24
C/C++
26
Java (Android)
38
HTML5
42

31. 47% of iOS developers, 42% of Android developers
use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

32. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

33. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Platform priority
13%
3%
10%
32%
42%
Android iOS Windows Phone BlackBerry 10 Others

34. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
0,725
1,45
2,175
2,9
July 2013 July 2014
No of platform targets

35. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
App revenue
Haves
12%
Strugglers
19%
Poverty stricken
22%
Have nothings
47%

36. Majority of app businesses not sustainable with current revenue
50% of iOS developers, 64% of Android developers
below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

37. Games dominate app store revenues,
yet most games developers struggle
33% of developers make games
57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

38. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
17,5
35
52,5
70
Targets consumers Targets professionals Targets enterprise
Target users

39. Developers who target enterprises:
Twice as likely to be earning over $5k per app per month
Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

41. Third party tools are a critical part of successful app businesses
The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

42. Emerging markets

43. IDC: Worldwide Smartphone Forecast by Region

44. IDC: Smartphone Average Selling Price

45. Google Plans to Spend ~$1 Billion on Android One in India
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

47. Robert Nyman
robertnyman.com
rnyman@google.com
Google
@robertnyman