Presentation given to UX Brighton on 12 May 2009: Based loosely on earlier presentations at interaction09 and the IA Summit, but focused more on the research and design approach used for part of Nokia's Life Tools project. Many thanks to Tom Jenkins for sharing his presentation material from Mobile Design UK with me. Video recording of the original presentation is available here: http://www.vimeo.com/4660478

1. Designing for the rest of the world
UX Brighton – Brighton, UK
12 May 2009
Miles Rochford | miles.rochford@gmail.com
All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.

2. New
-ish
!
About Life Tools
Rapid ethnography
Designing with insight
Role as designers

3. About me
All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.
Miles Rochford

4. Miles Rochford

6. Helsinki
London
San Francisco

7. About Life Tools
Rapid ethnography
Designing with insight
Role as designers

8. europe.nokia.com/lifetools

10. About Life Tools
Rapid ethnography
Designing with insight
Role as designers

11. design ethnography
qualitative validation
quantitative validation

12. Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro

13. 90 participants
6 countries
2 weeks

14. Miles Rochford

15. Eddie Shannon

16. Miles Rochford

17. Miles Rochford

18. Miles Rochford

19. needs
aspirations
behaviour

20. 8 simple observations
People rich, time rich, money poor
It’s not what you know, it’s who you know
Order through chaos
Everything is shared
Context is king
Expect the unexpected
Stay on the beaten path
Everyone is MacGyver

21. About Life Tools
Rapid ethnography
Designing with insight
Role as designers

22. Brainstorming | 1 week triple figures
Visualising | 2 weeks double figures
Fieldwork | 2 weeks
single figures
Filtering | 2 days

26. Design Cluedo.

27. + personas
+ design guidelines
+ design patterns
+ PowerPoint slides (yay!)

28. About Life Tools
Rapid ethnography
Designing with insight
Role as designers

29. How can we become
better designers?
Unintended Design
Self Design
Genius Design
Activity-Focused Design
People-Focused Design
http://www.uie.com/articles/five_design_decision_styles

30. Let people design?

31. Noah Berger for The New York Times
Let data design?

32. Let designers listen.

33. “[Designers need a]
fearlessness of really listening”
Shelley Evenson, Carnegie Mellon University
Service Design Network, November 2008, Amsterdam

34. Empathy.
The one tool you
need as a designer.

35. Thank you. Kiitos.
Eddie Shannon

36. Questions?
miles.rochford@gmail.com
www.slideshare.net/rochford
@21five
Local photographer, paid by Miles Rochford