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Workshop:
 Creating Results
Using Social Media
              Strategy advisor
              Keynote speaker
              Author
            @rossdawson
Leading the world
                             Time on social networks per month (hours)
              0:00      1:12    2:24       3:36     4:48      6:00     7:12          8:24

      Australia                                                               6:52

  UnitedStates                                                         6:09

United Kingdom                                                         6:07

          Italy                                                       6:00

         Spain                                                 5:30

         Brazil                                         4:33

      Germany                                      4:11

        France                                    4:04

   Switzerland                                   3:54

        Japan                            2:50

                  0   20,000   40,000   60,000 80,000 100,000 120,000 140,000 160,000
                                            Audience ('000)
Social Landscape

Applications

Social Media Strategy

Governance

Organizations

Implementation

Individuals

Taking Action
Social Landscape
More than 1 billion people
 are on social networks
Over 30 billion pieces of content
are shared on Facebook monthly
36% of social network users
 have posted about brands
89% of US companies are using
  social media for recruiting
Social media dominates
Young and old
100%

 90%

 80%
                                                                                      2008
 70%

 60%                                                                                  2011

 50%

 40%

 30%

 20%

 10%

  0%
              14-19            20-29             30-39            40-49       50-64   65+

Source: Sensis Consumer Report (2008) and Sensis Social Media Report (2011)
Wherever you go

                                  Mobile Internet – Penetration and Growth
                                                  3G Penetration
                   0%              20%       40%           60%              80%          100%          120%

       World
       Japan
     Australia
         USA
           UK
      Canada                                                       3G Subscription Growth YoY
      France
                                                                   3G Penetration
  Netherlands
    Germany
        Brazil
      Russia
        China
                   0%       100%    200%   300%    400%    500%      600%     700%    800%      900%   1000%
Source: Morgan Stanley, Informa            3G Subscription Growth YoY
The only way
you can control your destiny
   is to be more flexible
  than your environment

     - The Law of Requisite Variety
Applications
How organizations
  really work
Executive communication
Executive communication
Employee communication
Staff engagement
Finding what you need
Knowledge sharing
Recruitment
Alumni networks
Social Media Strategy
Governance
Governance for transformation

Benefits             Risks/ Concerns     Risks of NOT
                                         being social

Productivity and     Productivity loss   Reduced
efficiency                               competitiveness

Staff engagement     Loss of control     Harder to attract
                                         talented staff

Knowledge access     Information         Fragmentation of
                     reliability         information

Reputation as leader Reputational        Unauthorized use of
                     damage              web tools
Education
Guidelines
Organizations
Implementation
Roles and responsibilities

    Sponsor
    Responsible executive(s)
    Social media champion(s)
    Social media team
    Pilot team leader
    Pilot team members
    All staff
Individuals
Who ARE you?
Anyone can do it
Taking action
Setting action steps

Preliminary objectives
Research required
Stakeholder identification
Possible initiatives
Roles and responsibilities
Success factors
First and subsequent steps

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Workshop: Creating Results With Social Media in HR