Big Data analytics entails huge expenditure and achieving cost effectiveness is of primary importance. With huge amount of data needing to be stored and accessed in-house for analysis, it is imperative to leverage a private cloud infrastructure with the capability to scale up and scale down as per your requirement.

1. Big Data in the Cloud
What happens when two very important IT initiatives those are on the minds of companies
across the globe converge? That’s precisely what we will discuss in this blog. Without a doubt,
cloud computing and big data are two aspects that IT managers round the globe are discussing
about and Cloud as an enabler for Big Data analytics is gaining prominence. Big data refers to
the huge sets of data that flows from multiple devices and multiple locations and in every form
possible. With the explosion of Internet and ever increasing usage of smartphones, data is
reaching your organization at a faster rate than you can possibly organize. However, drawing
insights from the data is of prime importance given the fact that it gives your organization the
competitive edge.
Cloud computing offers you unmatched flexibility and has the ability to scale up and down based
on your requirement. More importantly, Cloud computing is cost effective and with service
providers adopting the latest technological advancements, your data is safe, secure and easily
accessible. Cloud computing models can help your organization in accelerating the potential for
scalable analytical solutions. Cloud solutions offer efficiencies and flexibility in accessing data,
drawing insights and hence driving enhanced value. Against this backdrop, the importance of
converging cloud solutions and big data analytics gains significance. Leveraging cloud
computing for Big Data analytics offers business sense.
Big Data analytics entails huge expenditure and achieving cost effectiveness is of primary
importance. With huge amount of data needing to be stored and accessed in-house for analysis, it
is imperative to leverage a private cloud infrastructure with the capability to scale up and scale
down as per your requirement. Additionally, big data is essentially a mixture of both external as
well as internal sources. While sensitive data may reside in your in-house storage systems,

2. usually huge amount of external data is generated either from your organization or public and
third party providers that may already reside in the cloud. So it makes better sense when you use
the data from the cloud rather than moving all the data behind your firewall. Furthermore, you
can always leverage the power of Analytics as a Service (AaaS) to extract value from big data.
AaaS, supported by your internal private cloud, a hybrid model or a public cloud enables you to
make best use of your IT budgets.
Depending on the cost, workload, data interoperability and security, your IT department can
choose public cloud systems, analytics services and platforms to enhance scalability; utilize their
private cloud infrastructure to eliminate risks and to maintain data control; or also use a hybrid
model that incorporates the features of both the private and public cloud services and resources.
Depending on your need you can choose across a full range of analytics requirements from data
usage and data management and delivery using AaaS. AaaS typically features the following
capabilities:
 Captures and extracts unstructured as well as structured data from trustworthy sources. It
also prioritizes the data based on its criticality and identifies which data to be retained
and for how much long time.
 Manages and controls data under detailed guidelines and governance policies across the
global locations of an enterprise and in compliance with specific requirements of the
industry
 Performs data integration, transformation, visualization and analysis to offer the exact
information at correct time at the right location.
AaaS can be deployed in the cloud based on several cloud service types including PaaS, IaaS and
SaaS.
DoubleHorn is a leading cloud based Managed Services Provider, founded in January 2005 and
based in Austin, TX. We specialize in delivering Cloud Services, Managed Communications
and Consulting to the Enterprise, Government and SME (Small and Medium Enterprise)
sectors. If you are new to the cloud and not sure how to get started, contact us for a
complimentary initial assessment at solutions@doublehorn.com or (855) 61-VOICE.