The document summarizes plans by ITAC Mobile Solutions to develop a mobile app for Ballet Arizona to help address challenges of lack of interest, understanding, and appreciation of ballet. It outlines the team developing the app, social challenges being addressed, features of the proposed app like GPS, news/trailers, and promoting local restaurants, current design mockups, and future plans to code, implement, expand, and find funding for the app.

1. Ballet Arizona App
Team:
ITAC Mobile Solutions

2. ITAC Mobile Solutions
Ryan Maloney – Communications Officer
Rafael Santana – Team Leader
Thomas Cho – Deputy Team Leader
Patrick Seip - Treasurer
Alex Wolters – Green & Sustainability

3. Is an innovative and provocative professional
ballet company that creates, performs, and
teaches outstanding classical and contemporary
ballet.
Ballet Arizona is dedicated to serving through
Education and Community Outreach Programs,
which touch the lives of more then 35,000
children each year.

4. Social Challenge
 Lack of Interest in Ballet
 Lack of Understanding
 Lack of Appreciation

5. Challenges to Overcome
 Bring back old customers
 Make it convenient to go to ballet
 Use new platform to advertise
 Local restaurants and the company
 Cost of creating mobile application

6. Market
 People currently attending ballet
 People who were once interested but
no longer attend the ballet
 People who are interested in ballet but
not attending
 Children that have not experienced
ballet before

7. Statistics
Percentage of U.S. Adults Attending Ballets, By Year
5.0%
4.5%
4.0%
3.5%
3.0%
% People attending 2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
1980 1985 1990 1995 2000 2005 2010
Year
 Based on 2008 survey of public participation in
the arts

8. Innovative Solution
Features
 GPS
 Calendar Sync (Push Notifications)
 Promoting local restaurants (Advertising)
 Trailers of performance
 Newsfeed
 Blog
 Ballet News
 Productions coming soon (Trailers)
 Dancers Biography
 Education and Community
 Outreach Programs
 Balanchine vs. Traditional

9. Current Design
Mock-ups

10. By the end of the Semester
 Finalize feature and design
 Applied for funding
 Find Programmers
 List of local restaurants for advertising

11. Future
 Coding - Build
 Implementation
 Design Phase II
 Expand to Android Market

13. THANK
YOU

14. Sources:
• http://fantasyknuckleheads.com/wp-
content/uploads/2011/01/Question-Mark-Red1.jpg
• http://balletaz.org/
• http://arts.gov/research/2008-SPPA.pdf
• http://www.youtube.com/watch?feature=player_embedde
d&v=nFo_OMz3LGA
• http://onmediaaz.com/our-work/school-of-ballet-arizona/
• http://www.northvalleymagazine.com/art-
entertainment/art-culture/new-location-ready-for-overture-
ballet-arizona-moves-downtown/
• http://www.balletaz.org/eoffice/taf/w-
popperson.taf?mcid=1122041201&stid=1122041201&mbid=1
122041201&mmid=1128994065&vurl=balletaz