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7 3 ,[object Object],[object Object],[object Object],Building and Maintaining Relationships Service Breakdowns and Service Recovery Learning Objectives McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Service Breakdowns and Service Recovery Learning Objectives ,  Continued ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Service Breakdowns and Service Recovery Learning Objectives ,  Continued
Understand Service Breakdowns : What are service breakdowns ? ,[object Object],[object Object],[object Object]
Behavioral Preferences Play  a Major Role ,[object Object],[object Object]
Difficult Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Difficult Customers ,  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talkative Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Emotion-Reducing Model ,[object Object]
Customer Defection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Customer Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies to Prevent Dissatisfaction :   Use problem solving ,[object Object],[object Object],[object Object],[object Object]
Prevent Dissatisfaction :   Focus on the Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem-Solving Process ,[object Object]
Implementing a Service  Recovery Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Recovery Process ,  Fig. 7.7 ,[object Object]
Examples of Service Breakdowns ,[object Object]

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