Branding Passion: How to Create a Compelling Campaign for Social Change
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How can we use design to create positive social change? As creatives we have the ability to shift perspective and to create impact. But making this impact can't only happen with passion - there needs to be a strategic and defined process to carry the concept to real successful outcomes while not overwhelming you. In this session, we take you through our approach and project samples like our Wheels4Water project which has helped bring safe water to thousands of people in Uganda. In the end you will see how doing these types of projects can change you, your company and how YOU see the world.
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Branding Passion: How to Create a Compelling Campaign for Social Change
- 1. BRANDING PASSION How to create a compelling campaign or project for social change @JustinAhrens @Rule29
- 2. WHAT IS BRANDING PASSION? A using of your ability and a giving of yourself to shift perspective and to create impact for social change
- 3. No one is useless in this world who lightens the burdens of another. CHARLES DICKENS
- 4. BUT WHY? Three factors for deciding to take on a project
- 6. STEP 1 TAKE A LEAP
- 9. SEE WITH YOUR HEART STEP 2
- 17. WHAT DO YOU WANT TO ACCOMPLISH?
- 18. IN OTHER WORDS…
- 19. THIS IS LIKE ANY OTHER PROJECT* *But with a twist!
- 20. STRATEGY + ASSETS Keynote Presentations PRINT PROMOS Website ONLINE Social Media ‘Memes’ HTML Email Hats Shirts Other Apparel Stickers LogoBrochure Book Sponsor Deck Poster(s) Video(s) Stationery ‘Ask’ Letters Banners & Signage PARTNERS Buttons Handout(s) Yep. It’s a lot of work, but worth it. Vendors Volunteers
- 22. THE “WHAT” CRITERIA 1. Use the team's core capabilities for good 2. Make sacrifices (money, time, responsibility, pain) 3. Raise $40,000 to help 1,000 Ugandans
- 23. THE STORY Ride our bikes from Boston to Chicago (about 1,000 miles), filter our own water, and get each mile sponsored for $40
- 25. STEP 4 DEVELOP YOUR TEAM
- 26. YOU CAN’T DO THIS ALONE At least not without driving you (or your loved ones) insane
- 29. STEP 5 BUILD THE STORY
- 41. WHAT WE LEARNED
- 42. 1. 1,000 Miles…is a long-ass way (actually 1,207 miles). 2. It takes a village. 3. Great things are not easy. 4. You can design way too much stuff. 5. YOU CAN MAKE A DIFFERENCE.
- 44. IT’S OVER. NOW WHAT? How to deal with the post-event withdrawl
- 45. SAY THANK YOU!
- 46. STEP 8 MAKE IT SMARTER
- 47. 1. Tell the story better…simpler 2. More strategic promotional assets 3. Bring the sponsors in earlier 4. Make it a year-long story 5. Share the load more, i.e. expand your team
- 48. THE NEW WHAT
- 69. 1. Take a leap 2. See with your heart 3. Define “what” 4. Make a team – you can’t do it alone 5. Build the story 6. Be present – experience the work 7. Finish strong – celebrate, say “thank you,” take time, re-assess 8. Repeat? If so, make it smarter
- 70. The best way to find yourself is to lose yourself in the service of others. MAHATMA GANDHI
- 72. WHAT’S NEXT?
- 74. TEAM ILLINOIS July 9, 2016 TEAM ARIZONA October 8, 2016 TEAM ANYWHERE Anytime 2016 WHEELS4WATER.ORG