CorporatEdge has organized a seminar on ‘Improving Quality, Preventing Recall and Product Liability’. The seminar covers topics such as: How to prevent recalls, Document Control, Design & Product Safety reviews, Establishing a Recall Team, How to be Recall ready, etc.The seminar will be conducted by Randall Goodden of Randall Goodden International, USA. He is a worldwide authority on the topic and has written 3 very well received books on the topic and conducts seminars all over the world exclusively on this topic.

1. 7-8 October 2013 - ITC GRAND CENTRAL, Mumbai
An Advanced Executive Seminar
Introduced in India by CorporatEdge
PRODUCT SAFETY, RECALL
& PRODUCT LIABILITY PREVENTION
By Randall Goodden

2. Recall and liability claims can destroy reputations
and brand image of a company
A great threat to success in any indus-try today is the possibility of a
devastating recall that can destroy reputation and brand image of a
company as well as raise consumer safety issues.

3. Industries with potential for Product Recall
• Automobile Industry
• Auto Ancillary Industry
• Food Industry
• Pharmaceutical Industry
• Medical Equipment & Devices manufacturers
• Cosmetics
• Tobacco Products
• Toy Industry
• White Goods Manufacturers

4. US$ 8 MILLION = COST OF EACH PRODUCT RECALL
“According to a study released by the American Society for Quality,
each product recall costs an organisation, on an average, more than
$8 million. This conservative estimate includes reimbursement
expenses to consumers, recall execution costs, and compensatory
damages from litigation. It does not include lost sales due to reduced
marketplace credibility and lost market share.”

5. Recent Recall Statistics
• Chrysler recalls 1.6 million older Jeep Cherokees & Liberty SUVs -19 June 2013
• Zydus Pharmaceuticals recalls one lot of Warfarin tablets from the market -13 June 2013
• Volkswagen recalls as many as 38,000 vehicles of specific model over gearbox complaints –
12 June 2013
• Glenmark Generics recalls multiple lots of Montelukast Sodium tablets – 23 May 2013
• US recalls Indian hand-made dolls citing safety hazard – 26 April 2013
• Lighting Science Group recalls 5.54 lacs LED bulbs – 19 March 2013
• Ranbaxy recalls certain lots of specific strengths of Atorvastatin tablets due to possible
contamination – 9 Nov 2012
• Car makers like Ford, Honda, Toyota and Nissan, amongst others have resorted to recall of
over 1.5 lakh vehicle in India since July 2012

6. Impact of Recall- Ranbaxy
• Agreed to pay USD 500 million in civil & criminal fines under a settlement with US
Department of Justice
• Shares plummet 17%
• 3 year import ban in the US for over 30 drugs
• Forfeited 180-day exclusivity on 3 drugs which translates to around US$300 million in lost
opportunity
• Had to surrender new drug applications on 27 compounds

7. “Despite the growing trend of product recalls globally, Indian
companies don't have a comprehensive strategy to tackle the threat,
…” ET bureau 25 April 2010
With so much potential risk riding on every product launched and exported
into the marketplace, be it a commercial or consumer product, it‟s
ALARMING how ill-prepared many manufactures can be in the area of
Product Recall and Prevention.
For manufacturers with little, or no experience in the world of product
recalls, a sudden unexpected occurrence could prove to be financially
devastating.

8. Do you have a Recall Prevention plan in place?
In today‟s borderless economy, your only option is to protect your critical
interest by implementing product safety and quality improvement
processess in your organisation… not only as a self defense, but also to
protect your cross-border business interest in countries with stringent
Product Safety and Recall Laws. Join the world‟s foremost expert on
Product Safety and Recall Prevention, Randall L. Goodden, as he helps
you bring substantial progress in product manufacturing practices and
reducing the risk of RECALLS.

9. LEARN about Product Safety, Recall & Prevention
… from the Expert

10. Randall Goodden – The Expert
• A leading authority on Product Safety, Recall & Product Liability Prevention
• Conducts seminars in USA, Canada, Europe, Japan, Switzerland, China, Malaysia, Singapore
• Author of 3 best selling books on the topic
• Author of hundreds of articles that are published in business, trade and professional publications.
• President of the International Product Safety & Liability Prevention (IPSLP) Association
• Chairman of the American Society for Quality's Product Safety & Liability Prevention
Division
• Key speaker at the 4th Biennial United States-China Consumer Product Safety Summit

11. Randall Goodden – The Expert
This advance executive workshop is designed to be:
• PRAGMATIC Based on proven skills, speaker‟s in-depth knowledge and expertise
in product safety and recall prevention; the course material and concepts can be
implemented as soon as you return to the workplace.
• PARTICIPATIVE This workshop is designed to be interactive and participative:
Class lecture, team projects and networking sessions contribute to the learning
process.
• SOLUTIONS-ORIENTED The hands-on exercises and consultative sessions
provide a unique forum to address today‟s concerns with complex regulatory
environment.

12. THE AGENDA- INTRODUCTION SESSION
MODULES 1-6
• MODULE 1 PRODUCT RECALLS – AN OVERVIEW
• Recall statistics and trends
• Costs to manufacturers
• Case studies
• Primary causes
• MODULE 2 RECOGNIZING AREAS INVOLVED
IN PRODUCT RECALL PREVENTION
• Key areas that need to be under control
• MODULE 3 INTERNATIONAL REQUIREMENTS AND
ISO 10393
• International reporting requirements
• Insurance considerations
• Expected requirements of ISO 10393
• MODULE 4 PREVENTING A RECALL - THE ROLE OF
THE DESIGN REVIEW TEAM
• Understanding the objective
• Tools for controlling the process
• Complying with regulatory requirements
• Identifying potential failure points
• MODULE 5 PREVENTING A RECALL - THE ROLE OF
THE PRODUCT SAFETY TEAM
• Understanding the objective
• Creating the Product Safety Team
• Identifying potential hazards
• Determining severity & probability
• MODULE 6 SUPPLIER SELECTION AND CONTROL
• Determining Criteria for the selection of suppliers
• Monitoring supplier production
• Tracking incoming materials by batches
• Building comprehensive traceability into final products

13. THE AGENDA – WORK SESSION
MODULES 7-11
• MODULE 7 RECALL READINESS - CREATING THE
CORPORATE TEAM
• Members of the Recall Team
• Knowing your recall options
• Developing control procedures
• MODULE 8 RECOGNIZING THE “FLAGS” OR KEY
PROBLEM INDICATORS
• Monitoring incoming
• Customer Service calls
• Training and reporting procedures
• Getting important information to the right people
• MODULE 9 INVESTIGATING REPORTED PROBLEMS /
INCIDENTS
• Immediately communicating with customer/end user
• Testing products to verify allegations
• Traveling to locations to inspect alleged defective
products
• MODULE 10 „DECIDING‟ TO RECALL A PRODUCT
• Reviewing a product issue with the Corporate Team
• Making the final decision
• Initiating a recall – „Timing is everything‟
• Reporting requirements
• MODULE 11 RECALL READINESS - FINAL THOUGHTS
• How Customer Complaints become ammunition for
lawsuits
• Annually review your Recall Procedures – Mock Drill
• Review your actual product and supplied part traceability
• Insurance and Legal considerations
• FINAL DISCUSSION SESSION

14. Key Learning
• How to establish a comprehensive Product Liability Programme to prevent catastrophic losses
• How to implement safeguards to help avoid future legal actions and losses
• How to become significantly involved in Product Liability Litigation Management
• How to identify failure points, establish the role of individuals in a crisis, assess organisational
recall readiness, recognise red flags and decision making strategies in crucial times
• How to minimise your organisation's product recall vulnerability.
• How to substantially increase your chances of winning future cases

15. Testimonials
"The seminar was exceptional and represented one of the highest values of any seminar I've
attended in my 25 years in industry".
Kenneth McHenry - VP of Business Development, Effikal International
"I thought the Product Safety & Liability Prevention seminar was excellent! For me as an oversees
Product Safety Advisor, this seminar was invaluable to understand the American system. I certainly
recommend those working with product safety, both Americans and oversees, to attend your
seminars".
Johnny Persson - Product Safety Officer, Tetra Pak, Sweden
"This seminar was very good, and did what I was hoping it would do which was to describe the
product liability landscape in a very comprehensive manner. By having our team attend together, it
enabled us to have a common frame of reference which facilitates better dialogue and strategic
thinking. I also appreciated the wealth of real cases you were able to draw on to bring home your
points".
Guy La Salle - Director of Product Safety & Regulatory Compliance, Nike

16. Who should attend?
• CEO
• CFO
• Legal Head
• Quality Head
• Head of R & D/ Technology
• Head of Engineering
• Legal Managers
• Quality Control Managers
• Production Managers
• Design Managers
• Risk Manager

17. PARTIAL CLIENT LIST
Siemens,
Dell Computer,
Harley-Davidson,
3M,
Segway,
Panasonic,
Rockwell
Automation,
Motorola,
Sony,
Shimano,
Nokia,
La-Z-Boy,
Steelcase,
Mazda North
America,
DuPont,
Bombardier,
Hasbro,
Microsoft,
Pitney Bowes,
Bridgestone,
IBM,
Cooper
Industries,
Mead Johnson,
Nike
Sandvik,
Renault,
GE,
AO Smith,
Dresser Inc,
John Deere,
Milwaukee Valve,
Owens Corning,
SC Johnson,
McDonald’s,
Toyota Motor
Thailand,
Walt Disney
Company
Snap-On,
Electrolux,
Toys R Us,
Simmons
Bedding,
Kawasaki Motors,
Best Buy,
Umicore,
Effikal
International,
Honeywell,
Coca Cola,
General Motors
Thailand,
Parker Hannafin,
BSH Home
Appliances,
Johnson Outdoors,
Alcoa,
Shure Inc,
Osram Sylvania,
L’Inglesina Baby,
ITW,
Carrier Corp,
FMC FoodTech,
Sears,
TRW
Thousands of key decision makers from corporations large and small have already benefitted from these
training sessions in the United States, Europe, China, Thailand, Malaysia, Australia, and India

18. Registration Information
Dates: 7-8 October, 2013
Venue: ITC, Grand Central, Parel, Mumbai
Timing: 9:00 – 5:00
Contact: Rupa Mehta on
9820314311 OR
rupa2904@gmail.com
Visit:
For information about the author: http://randallgoodden.com/
For downloading form: https://sites.google.com/site/corporatedge33/courseamoved
For Summary about the seminar:
https://sites.google.com/site/corporatedge33/home/summary-of-seminar

19. Investment
Early Bird Discount: Register Before 8th August 2013 = Rs.39,326*
Register Between 9th August-8th September 2013 = Rs.41,573*
Register After 8th September 2013 = Rs.44,944*
*The amounts are inclusive of Service Tax.
Refund Policy
• We will give you a full refund if you cancel before 31st August 2013
• Cancellations between 1st September – 14th September will be charged a cancellation fee of
Rs.10,000
• After 14th September 2013 no refunds will be given. However, substitutions will be allowed.