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Can you use social
     media/social
  networking tools to
strengthen your work?
What is social media?
Characteristics of social media?
                             Participation



             Connectedness                   Openness




                    Community         Conversation



Source: iCrossing
5 things Social Media
     is all about.
Source: Conversation Prism 1.0, Brian Solis/Flickr
Conversations => Trust
    Actually, what we are saying is that
         conversations can build
    social capital, which in turn helps
      communities get things done
Source: Renew Newcastle Facebook Group
Source: Energize Clinton’s Facebook Page
It’s about Listening
It’s about listening


    If you are
    marketing,
    you’d better be
    listening




Source: http://www.youtube.com/watch?v=DkOHsjZKBB0
It’s about listening


  Google Alerts




Go to the Google Alerts homepage to start
It’s about listening


What should
you listen for?
• Your name
• Your products
• Your Organization or
  Business
•Community
•Competition
•Clients
•Writing Topics
It’s about listening


 Twitter Search
 •http://search.twitter.com/




Permission by: www.clickrain.com
It’s about listening


RSS Feeds--
RSS is a technology
that enables users
to receive updates
on their favorite
blogs & websites




Source: “RSS in Plain English”/YouTube
It’s about “Getting
    things done”
It’s about getting
things done

Project
Management--
Basecamp
• To do list
• Message Board
•Writeboard (wiki)
•File Upload
•Time
It’s about getting
things done

Social
Bookmarking
• Delicious
• Digg
• Diigo
• True Thinker
It’s about
Collaboration
It’s about
                                                  Send
    collaboration

    Principle –
    share don’t
    send
                                                  Share




Check out Google Wave -- http://wave.google.com
It’s about
collaboration

Wiki’s work
great for
creating
collaborative
documents




http://www.writeboard.com/
It’s about
  collaboration

  Flickr’s
  Creative
  Commons




http://www.flickr.com/creativecommons
Resource: A Complete Guide to Finding and Using Incredible Flickr Images
It’s about building a
      movement
It’s about building
  a movement

  Attributes of a
  Tribe:
  1. Connect to one
     another
  2. Connect to a
     leader
  3. Connect to an
     idea



Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
“Great Leaders create
        movements by empowering
        the tribe to communicate.”

Quote: Seth Godin, Tribes, p. ?
http://sdexplorer.ning.com/
What would it take to
create an Economic
    Gardening
 movement in SD?
Conference
   Ning Network
http://egconference.ning.com
        Rural Learning Center
       Rural Transformation Inc.
             Howard, SD
      www.rurallearningcenter.org
      www.ReImagineRural.com

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