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Provides a high level overview of LinkedIn\'s survey offerings

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John Cotronis Head of Sale & Account Management LinkedIn Research Network [email_address] 212 905 6037 Market Research Services
Objectives ,[object Object],[object Object],[object Object]
Our mission ,[object Object],[object Object]
Our capabilities include…(and don’t include) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Within our scope Out of our scope
LinkedIn Surveys addresses long-standing problems with conducting B2B surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],Over 30 million professionals across all industries and geographies LinkedIn engages members on infrequent basis Very large member base enables representative sample Mechanism to follow up on outlier survey respondents LinkedIn connections provide authenticate members Common pain points Our remedy
LinkedIn is the world’s largest professional network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Company The Network
The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 HHI $100K+ 53.5% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5%
Over 14M Business Decision Makers are on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: @plan Summer 2008
We enable the ability to filter respondents by… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn’s Membership is Global Country/region counts: Sept 20 th 2008 Over 10M members 1M-10M members 100K-1M members 50K-100K members NOTE: Spanish language site launched July’08; French and Germany to be launched in Q4’08 CONFIDENTIAL NOT FOR DISTRIBUTION
LinkedIn covers all segments of the economy Industry counts: Sept 20 th 2008 CONFIDENTIAL NOT FOR DISTRIBUTION Over 1M+ members 500K-1M members 250-500K members 100-250k members 50-100k members 10-50k members
LinkedIn has succeeded with a wide range of target B2B populations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn’s two survey offerings Directional Survey Bespoke Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quick, cost effective access to relevant perspectives on a key issue Deep market research of highly targeted professional populations
Next steps ,[object Object],[object Object],[object Object]

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