Presented at the Cleveland Web Development SIG (http://www.websigcleveland.org) on December 19, 2009. In addition to the slides, we looked around Google Analytics and viewed the stats for the technical community site Cleveland Tech Events (http://www.clevelandtechevents.com)

1. Web Analytics
Understanding Your Site Traffic
Sarah Dutkiewicz
sarah@codinggeekette.com
http://www.codinggeekette.com
http://www.clevelandtechevents.com

2. Agenda
 Why is it important?
 What tools are there?
 Getting Started with Google Analytics
 A Look at Analog

3. Why Traffic Stats are Important
 Understanding your visitor traffic
◦ Where they come from
 Site referrals
 Search engines
◦ How they use your site
 Seeing where problems occur
 Decisions that might be made
◦ Localization
◦ Advertising
◦ Webhosting Packages
◦ Change in marketing strategies
◦ Website improvements

4. Web Statistics Packages
 Client Side
 Server Side
 Mixed Mode

5. Client Side
 Usually requires a script of some sort to
send client information to the server

6. Server Side
 Usually generates reports off of the web
server logs
 Typically called “log analyzers”

7. A Look into a Couple Packages
http://www.google.com/analytics
http://www.analog.cx/

8. Other Traffic Packages
 Webalizer: http://www.webalizer.org/
 Woopra: http://www.woopra.com/
 AWStats: http://awstats.sourceforge.net/
 Deep Log Analyzer: http://www.deep-software.com/
 DailyStats:
http://www.perlfect.com/freescripts/dailystats/
 WebTrends Analytics:
http://www.webtrends.com/Products/Analytics.aspx
 Bing Webmaster: http://www.bing.com/webmaster