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It's An All Year Af-Fair
- 1. IT’S AN ALL YEAR AF-FAIR Kendra Wright
- 3. Rodeo Austin South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Palomino Fest Lea County Coors Cowboy Club Washington County Fair Texas State Forest Festival American Royal Colorado State Fair EVENT PORTFOLIO Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Sangamon County Fair East Texas Park of East Texas Laramie County Fair Benton-Franklin Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair OVER 100 Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo Children’s Center NILE MATE Volusia County Fair Firefighter’s Fair Fayette County Fair Extreme Tix CLIENTS! Salvation Army Jerry Jones Education Town Wings Stadium Bradford County Fair Pasco County Fair Greeley Stampede Sweetwater Events Complex iFest Hardee County Fair Angelina Ccounty Fair/Expo Midland Horseshoe Arena Harborside Events Center My River District Taylor County Expo Five State Fair Western Heritage Classic Extraco Events Center Central Washington State Fair El Paso County Fair
- 8. YOU MAY NOT HAVE A YEAR-ROUND EVENT
- 9. BUT YOU CAN STAY RELEVANT & ACTIVE ALL YEAR-ROUND
- 11. We’ve laid out a MONTH BY MONTH plan of ideas… …but you can CUSTOMIZE IT to fit your event dates
- 12. THEN TWEAK IT!
- 13. First, a little HEART To heart.
- 15. In December, many brands saw an average 44% decrease in organic reach to their content. Engaged users dropped over 35%, from 16% to 3%.
- 17. ADVICE FOR “NEW” WORLD Mimic what you see on the platform. Content is King, but context is even more important. Don’t interrupt or be intrusive. Talk about what they’re talking about. Example: My late talking son.
- 18. ADVICE FOR “NEW” WORLD Share “jabs,” non-direct to what you sell. Aim to hit an emotion so hard that the customer wants to share it, because it will say as much about them as your event. Example: Remember when you were little and asked for ice cream. What happened?
- 19. ADVICE FOR “NEW” WORLD Be a real person, like a friend. Share: • Entertainment to help them escape • Useful information they can utilize
- 20. ADVICE FOR “NEW” WORLD Leverage pop culture • Show customers you love the music, shows, etc. they do • BE READY when something happens you can leverage • Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
- 21. ADVICE FOR “NEW” WORLD Post, and advertise or don’t post. Advantages: • Greater targeting • Greater reach • It won’t run if people don’t click
- 22. January
- 23. JANUARY Teaser • Begin releasing info about entertainment that will be at your event • Build it up; make it fun!
- 24. JANUARY Promotions • Create a social media contest that gives followers an opportunity to win tickets to your event • Medium: Social Media
- 25. CREATE CONTESTS FOR INTERACTIVITY Facebook has changed its contest rules! • Biggest change: You can now utilize Likes and Comments as voting mechanisms.
- 28. EXAMPLE
- 29. JANUARY Sales • Event tickets go on sale • Gets people excited and adds cash flow • Medium: Website, In Person
- 30. MAKE FOLLOWERS INSIDERS • Make sure your email subscribers, Facebook & Twitter followers are the first to know about entertainers, ticket sales and other announcements. • Tie them all together (IFTT, BufferApp, etc.)
- 32. BE BIGGER THAN YOURSELF • Promote events that are relevant to the community • Support good causes • Community outreach
- 33. JANUARY Outreach • Promote your scholarships • Medium: Social Media, Website
- 35. February
- 36. PROMOTE YOUR SPONSORS • Use your social media as a way to interact with your sponsors—especially big ones! • You get retweets and likes, they get exposure EVERYBODY WINS.
- 37. TWITONOMY
- 39. FEBRUARY Outreach • Speak out about a good cause • Medium: In person, Social Media
- 43. FEBRUARY Promotions • Give a free or discounted ticket to people who come to your outreach effort • Do bigger discounts the farther out the event is! • Medium: In person
- 44. FEBRUARY Post • On Valentine’s Day, post a cake recipe • Put your fair’s winning recipe to good use! • Medium: Social Media
- 45. March
- 46. MARCH Outreach • Find a local event to be a part of • Remember-be bigger than yourself! • Medium: In person • Ex: Farm Fair
- 47. FARM FAIR
- 49. MARCH Promotions • Offer free or discounted tickets to people who attended the event • Medium: In Person
- 51. MARCH Post • Post about your involvement with the local event • Medium: Social Media
- 52. INCORPORATE INSTAGRAM Mainly MOBILE Known for image DOCTORING Trends YOUNGER
- 53. MARCH Post • Do “Throwback Thursday” posts • #throwbackthursday, #tbt • Medium: Social Media • Ex: Faces of the fair
- 54. April
- 55. APRIL Sales • Have a one-day sale on tickets to your event • Medium: In person, Website
- 56. APRIL Promotion • Advertise the one day sale • Medium: Social Media, Website, Email, PR
- 58. ALWAYS BE ACTIVE ON SOCIAL MEDIA.
- 59. BUT REMEMBER: EMAIL MARKETING IS NOT DEAD
- 60. EMAIL MARKETING
- 61. Top Revenue Generator Most Cost-Effective Fastest Results
- 62. May
- 64. MAY Outreach • Find a local event to be a part of • • Have a booth or an info session As a volunteer, this could be a great way to get involved! • Medium: In person, Social Media
- 65. SALMON SUMMIT
- 68. MAY Post • Post about your involvement with local events • Medium: Social Media
- 69. MAY 60-Days-Out To Do List • Schedule social media posts • Schedule emails • Could be the time to schedule advertising Bottom Line: As busy as you are, you’re less busy than you will be! This ensures you reuse info and it is cohesive.
- 70. June
- 71. JUNE Outreach • Award your event’s scholarship • Just in time for graduation! • Medium: In person
- 72. JUNE Publicity • Involve the press in your scholarship winner announcement • Medium: In person, Website
- 73. JUNE Outreach • Sponsor a community team • Ex: Little league teams • Medium: Social Media
- 76. July
- 77. One month until the BIG event
- 78. KICK YOUR ADVERTISING INTO HIGH GEAR.
- 79. JULY Press • Strategically plan emails to go out before the morning news • Allows local news station to talk about your event • Medium: Email (Media List)
- 80. JULY Newsletter • Distribute your event’s newsletter or magazine • Send at same time as press • Medium: Print, Email, Website
- 81. JULY Advertising • Run a billboard ad • Medium: Billboard
- 82. JULY Social Media • Make sure someone who isn’t going crazy can post • • • Behind the scenes Last-minute news Sharable moments
- 83. August
- 84. EVENT TIME
- 85. AUGUST Promotions • Make sure your website’s event schedule is complete • Medium: Website
- 88. Event TIME
- 89. AUGUST • Your customers are texting; consider joining the conversation. • Text deals and special announcements. RELEVANCY BAR IS HIGH! Offer people the opportunity to sign up for text, even if you don’t know what you’ll do with them.
- 91. AUGUST Post • Let your followers know what’s going on every day of your big event • • Post highlights ongoing This is your “Christmas” • Medium: Social Media, Email, Traditional Media
- 94. AUGUST • Don’t post when you have news! • • Schedule posts ahead of time Strategize them to appear at the optimal times
- 95. AUGUST BufferApp
- 96. AUGUST IFTTT
- 98. September
- 99. SEPTEMBER Post • Thank everyone who made your event possible • Medium: Social Media, Website, Email
- 101. SEPTEMBER Post • The event may be over, but it’s time to post your videos and pictures! • Medium: Social Media, Website
- 102. PHOTO SHARING Uploading and sharing photos is the most popular Facebook activity! • Photos are “Liked” two times more than text updates
- 103. Videos are shared 12x MORE than links/text posts
- 104. SEPTEMBER Promotions • Encourage event-goers to share their photos of your event with a contest • Medium: Social Media
- 106. GOOGLE+
- 107. GOOGLE+
- 108. GOOGLE+
- 109. GOOGLE+
- 110. October
- 111. OCTOBER Outreach • Promote Halloween safety by joining or hosting a fun Halloween bash • Medium: In person
- 112. OCTOBER Promotion • Give away a ticket to next year’s event at the bash • Encourages attendance! • Medium: In person & promote on Social Media
- 113. SAFE TREAT STREET
- 114. OCTOBER Outreach • Donate to a good cause on your event’s behalf • October is breast cancer awareness month! • Medium: In person
- 116. OCTOBER Publicity • Invite the press to your check presentation • Gain exposure! • Medium: In person
- 117. OCTOBER Post • Post photos related to your cause and donation • Medium: Social Media
- 118. November
- 119. NOVEMBER Post • Post about the holidays and pies – it’s Thanksgiving and everyone loves pie! • Medium: Social Media
- 121. December
- 122. DECEMBER Sales • Sell carnival wristbands as Christmas gifts • Comes with a stuffed animal and ticket to Kid’s Day at the fair • Medium: Online, In person
- 123. DECEMBER Outreach • Donate toys for kids • Medium: In person
- 124. DECEMBER Promotions • Give away a kid’s tickets to your event during the toy drive • Kid’s tickets are less expensive, and they’ll always need an adult to go with them. • Medium: In person
- 125. DECEMBER Post • Consider Elf on a Shelf! • Medium: Social Media
- 126. DECEMBER Post • Encourage followers to share their New Year’s resolutions with a unified hashtag • Medium: Social Media
- 127. STAY ORGANIZED
- 128. CREATE AN EDITORIAL CALENDAR www.saffireevents.com/editorialcalendar http://www.saffireevents.com/editorialcalendar.aspx
- 129. FREE ONLINE MARKETING TIPS Website Facebook Twitter Instagram Pinterest YouTube www.saffireevents.com Saffire Events @SaffireEvents saffireevents saffireevents saffirestudio Questions?