This document discusses the growth of online matrimonial services in India and how cloud computing has enabled that growth. It notes that the online matrimonial market is capturing share from traditional newspaper classifieds due to the convenience of online services. Key facts presented include the estimated market size and subscriber numbers for online matrimonial services. The document advocates for online matrimonial sites to use cloud computing because it provides flexibility, lowers costs by eliminating hardware expenses, allows easy scaling, ensures automatic software updates, and provides secure remote access to services and data. Success stories of large Indian matrimonial sites that use cloud computing are also presented.