Director's Profile : Designlipi Projects Private Limited

1. Designlipi Projects Private Limited, INDIA
DIRECTOR’S PROFILE
Sanbid Golui
B.E., M.Des. Industrial Design (IIT Delhi) 2001
Email: sanbid@gmail.com / sanbid@designlipi.com
Company Website: http://www.designlipi.com
Personal Portfolio: http://www.sanbid.com
Mobile: +91-9830599955
Location: Kolkata & Mumbai, INDIA.
Overview:
Design professional with proven leadership mettle with reputed organizations.
14+ years (since 2001) of rich hands on experience in Strategic Design, Product Design,
Packaging Design, Visual Communication Design, Branding, Product Portfolio
Management, Brand Visual Architecture with a portfolio of high profile projects for
India's leading brands.
Running full-fledged design studio and building strong team of design & engineering
professionals continually and consciously to deliver best-in-class design solutions to key
accounts in Kolkata & Mumbai.
Proactive, creative, committed professional with an outstanding career of delivering superior
results through effective communication, coordination, relationship building, strategizing,
planning and execution.
Professional Experience
Designlipi Projects Private Limited, Kolkata & Mumbai
http://www.designlipi.com
MD, Chief Designer & Strategist, November 2011 – till date:
Initiated the 1st Professional Design House from the eastern part of India, Kolkata,
offering services in Strategic Design, Branding & Communication Design, Product
Design, Packaging Design and Design for Retail Experiences.
Presently having a good team of designers and engineers along with clients like ITC,
Exide, Godrej Appliance, Godrej Locks, Godrej Construction, Godrej Natures Basket,
Godrej PRIMA, Eveready Industries Ltd., Punjab Sind Dairy, Lightkraft etc. Won IDESIGN
Award 2012 for designing innovative mosquito repellant device & applied for 1 patent in
2013 and having several design registrations.

2. BRG Group, Godrej Water Side, Saltlake, Kolkata
http://www.brggroup.in
Senior General Manager, Design Strategy & New Product Development, July 2011 –
Oct 2011:
Was responsible for Brand Design Strategy, Brand Architecture, Product - Packaging Communication Design and setting up Product Design Centre for the groups who will be
entering into the market with steel products of day to day use (B2B & B2C).
Godrej Group of Companies, Strategic Marketing Group, Mumbai
http://www.godrej.com
One of India's most trusted brand, Godrej enjoys the patronage and trust of over 400
million Indians every single day. With 7 major companies with interests in real estate,
FMCG, industrial engineering, appliances, furniture, security and agri-care - to name a few the turnover of Godrej exceeds 2.5 billion dollars.
General Manager, Strategic Design, Apr 2010 to June 2011
Head (Deputy General Manager) Strategic Design, Oct 2008 to Mar 2010.
Headed the Strategic Design for Godrej Group, responsible for developing and
implementing effective strategies for design across all business and product categories
of the group covering Product Design, Packaging Design and Communication Design with
a customized but uniform design language based on Brand Philosophy & Business
Strategy, working closely with different business teams and Indian & international
design houses/agencies.
Desmania Design Pvt. Ltd, Mumbai,
http://www.desmania.com
Established in 1993 as a multi-disciplinary design firm, Desmania has evolved into a one
stop shop for strategic and innovative design solutions, combining experience in product,
graphic, packaging design and mechanical engineering to offer clients an outstanding
ensemble of design services.
Associate Design Director, April 2008 to Sep 2008.
General Manager & Lead Designer, Apr 2006 to Sep 2008.
Business Head, Design Manager, Apr 2005 to Mar 2006.
Industrial Designer, Dec 2003 to Mar 2005.
Established the Mumbai branch office of the company and built up a self-sufficient
design studio with more than 15 professionals including designers, engineers and HR,
offering services in the fields of product design, packaging design, visual communication
design & branding, retail design and strategic design partnership.
Provided hands on leadership in building a strong business presence by new business
development, marketing and client interface, design QA, project management, CRM and
coordinating central services like HR, finance and business planning.
Acted as a bridge between R&D, marketing and execution teams of clients and partner
departments and vendors providing a portfolio of services to a reputed clientele
including P&G, Monginis, Cadbury, Milton Global, Hindustan Pencil, Mahindra &
Mahindra, Nayasa, Chemito, MIDCO, Pumpwatch Inc, Kirloskar Oil Engines, Eureka
Forbes, Parle, Colgate, Marico, PIONETICS, General Mills, Tokehem Kaizen, Crompton
Greaves (CG), KS Oils, Bajaj Electricals, Morphy Richards, OTIS, Whirlpool and GSK.

3. Won the Business World - National Institute of Design Design Excellence Award
for best retail package design for the secondary packaging design of Vicks
Cough drops for P&G, 2006.
Consistently recognized as an excellent performer since 2003.
Godrej and Boyce Manufacturing Co Ltd, Furniture and Interiors Group, Mumbai
Deputy Manager - Design, Oct 2001 to Nov 2003
Led a team in design and development of new products like seating systems, customized
design of non-standard products, value engineering of standard products, vendor
development and product data management.
Best performer in design and development in FY 2002-03.
Recognized as a critical and valuable asset of the organization with an award, Jan 2003.
Selected as a member of the Young Managers Council (YMC), 2002
Desmania Design Pvt. Ltd, New Delhi
Industrial Designer, Aug 2001 to Oct 2001.
Worked on projects involving product and package design, package graphics design,
graphic design and web design.
International Exposure
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China, 2011 : steel product manufacturing and processing units
Market research to understand retail design environment and scope for P&G India,
Manila, Philippines, 2007.
London Design Festival, LDF, 2006.
Training on Industrial Design organized by CII and AOTS, Japan in Japan, 2005.
Education
Master of Design, Industrial Design, IIT, Delhi, 2001. CGPA 8.15
All India rank 2 (99.7 percentile) at the Common Entrance Examination for Design,
CEED: 1998, conducted by IIT Bombay.
BE, Civil Engineering, Government Engineering College, Jalpaiguri, WB, University of
North Bengal, 1998, First Class.
-----------------Professional Network: Linkedin profile: http://in.linkedin.com/in/sanbid
Availability for ‘Design’: 24x7x365
Passion: ‘Making Life Better by Design Everyday Everywhere’
Best Quote: ‘Just Do It’
Believe: Good, Simple & Emotive Living
Most Effective Skill: Turning Negative into Positive
Trust: God, Family & Friends
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