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PLANET AYURVEDA
CURCUMIN CAPSULES

Anti-inflammatory
Anti-Allergic
Anti-Cancer
Anti-diabetic
Anti-histaminic
Anti-biotic
Anti-septic
Anti-acne
Blood Cleanser
Skin Cleanser
* US-FDA registered herbal company
* Exporting natural products and supplements to US,
  Europe, Singapore, Malaysia, Australia, Japan, Africa
* A GMP certified manufacturing unit located near
  Shivalik range of Himalayan mountains.
* Headed by MD (Ayurveda- herbal pharmacology
expert doctor)
         Website – www.planetayurveda.com
Why Cancer incidence is still low in India
       as compared to Europe and USA
•   Recent study concluded the reasons of incidence of cancer in the world –Study available at -
    http://www.indox.org.uk and data at www.nationmaster.com
•   Highest Cancer rates are in Western Europe, North America, UK, Australia, Central Europe
•   Least Cancer rates are in South Asia ( India, Pakistan, Srilanka, Thailand) and in Eastern Africa

•   The study clearly indicates that there is something in these countries which is protecting its
    citizens from this deadly disease

•   The social lifestyle
•   Level of Stress
•   Vegetarianism
•   Less use of Hormonal Replacement therapies and chemical based drugs
•    Use of Spices like Turmeric in the food
Use of Turmeric in the Food ?
Turmeric is also known as Curry spice but Curry is
technically a mixture of various spices and not only Turmeric.

Turmeric is used traditionally in Indian subcontinent as household Spice and
virtually mixed in every Indian dish.

It is also named as Saffron as the color resembles with Saffron
It is a household remedy for common cold, sore throat, joint pains, swelling
around joints, morning stiffness in muscles, muscle sprains, urinary tract
infections, gastro-intestinal infections.
Spices – A boon for health
* Spices grow only in the tropical climate and are a
   major reason for attraction for westerners.
* According to Ayurveda, Spices lit up digestive fire,
  which helps to remove toxins (Ama) formation which
  leads to deadly diseases.

* Spices help to reduce weight,
improve metabolism, clear toxins,
Clear the blocked arteries, reduce
Cholesterol.
* Ginger, Garlic, Cinnamon, Turmeric
are all known to have excellent healing properties
What is CURCUMIN ?
• Curcumin is the most important curcuminoid
   in most popular Indian spice- turmeric
• Curcuminoids are Polyphenols and are accountable for the
  yellow color of turmeric.
• It is well documented that cancer rates in India are lower than
  those seen in Western countries.
• In a study conducted by the United States National Cancer
  Institute, the researchers noted, "Of particular interest for
  cancer prevention is the role of turmeric (Curcumin), an
  ingredient in common Indian curry spice.
Use of Turmeric
ANTI-INFLAMMATORY
ANTI-CANCER
ANTI- ALLERGIC
ANTI-BIOTIC
ANTI-SEPTIC
ANTI-DIABETIC
ANTI-AGING
PROMOTES WOUND HEALING
STABILIZES MAST CELLS
ANTI-WRINKLES
BLOOD CLEANSER
ANTI-ACNE
ANTI-VIRAL
ANTI-FLU
ANTI-BACTERIA
HELPS IN ALZHEIMER’S
NATURAL FOOD PRESERVATIVE
NATURAL FOOD ADDITIVE
NATURAL TASTE MASKER
ANTI-TUMOR
ANTI-OXIDANT
Structure of Curcumin I , II , III




Curcuminoids are found in turmeric and the
predominant compound is

Curcumin I – 77 %
Demethoxycurcumin (Curcumin II ) – 17 %
Bis-demethoxycurcumin ( Curcumin III ) – 3 %
Protection of Cancer by Curcumin
                Curcumin helps to fight cancer at all stages

              1. Normal Cells transformation to tumor cells
                2. Tumor cells growth called Proliferation
                3. Tumor cells metastasis called invasion




NORMAL CELLS ------TRANSFORMATION ---- PROLIFERATION ------------ INVASION

NORMAL CELLS ----- TUMOR CELLS     ----- TUMOR GROWTH -------- TUMOR SPREAD
SOME TECHNICAL ASPECTS – ONLY FOR
      DOCTORS / ONCOLOGISTS
     Curcumin helps to fight cancer at all stages




NEXT FEW SLIDS ARE FOR DOCTORS – CANCER SPEICALISTS & OTHERS CAN CLOSE THEIR
               EYES OR WAIT FOR A WHILE  - See you at slide # 18
CURCUMIN HELPS TO FIGHT CANCER AT
               ALL STAGES
•   Stops over expression of Oncogenes
•   Stops Activation of Transcription factors like NF- kB
•   Stops over expression of Protein Kinases
•   Stops over expression of Matrix Metalloproteases
•   Stops over expression of Cyclooxygenase – 2
•   Stops over expression of Chemokines ( Leucotriens) and TNF
•   Helps to improve the process of Apoptosis


     CURCUMIN WORKS AT ALL LEVELS OF
      •   CELL TRANSFORMATION FROM NORMAL TO CANCER CELLS
                                •
           • PROLIFERATION AND GROWTH OF CANCER CELLS
                                •
               • METASTASIS - SPREAD OF CANCER CELLS
WHAT IS NF-kB
• NF - κB (nuclear factor kappa-light-chain-enhancer of activated B cells) is
  a protein complex that controls the transcription of DNA.

• NF - κB is found in almost all animal cells and is involved in cellular
  responses to stimuli such as stress, cytokines, free radicals, UV
  irradiation, oxidized LDL, and bacterial or viral antigens.



• NF - κB plays a key role in regulating the immune response to infection
  (kappa light chains are critical components of immunoglobulins)

• NF - κB has been linked to cancer, inflammatory and autoimmune
  diseases, septic shock, viral infection, and improper immune
  development.
SUPPRESSION OF NF Kappa-B by Curcumin
Nuclear factor Kappa- B is known
 for transformation of normal cells
into tumor cells.


NF - kB is responsible for

Tumor promotion -COX-2

Anti- apopotosis - Anti- Survivin

Proliferation - TNF, IL-1 & IL-6

Inflammation - TNF, IL-1,Chemokines

Metastasis - ICAM-1 , VCAM-1, ELAM-1
Role of NF-kB in Cancer Growth and
                Proliferation
 NF- kB is involved in the following activities through
                  following pathways

Tumor promotion – COX – 2, iNOS,MMP-9,uPA
Proliferation – TNF, IL-1, IL-6
Metastasis – ICAM – 1, VCAM-1, ELAM-1
Angiogenesis – VEGF, TNF, IL-1, IL-8
Inflammation – IL-1, TNF, Chemokines
 Curcumin stops Activation of Transcription factors like
                         NF- kB
WHAT ARE CYTOKINES
•    Cytokines – ( Cell- Movement) These are small protein molecules, having
    messenger and signaling functions and extensively involved in intracellular
    communication.

• These cytokines are also having immunomodulatory functions. Main cytokines are
  – Interleukins and Interferons

• All endothelial, Epithelial cells are producers of IL-1, IL-6, and TNF-α,
  Immunoglobulins during the process of injury, infection and inflammation.

• Function of Cytokines -
• Upregulation and/or downregulation of several genes and their transcription
  factors, resulting in the production of specific anti-bodies, cell growth,
  differentiation, inflammatory reactions and so on.
• Curcumin modifies the response of transcription factors, stops inflammatory
  pathways and interferes in faulty cell growth and differentiation without causing
  side effects.
WHAT IS TNF
• TNF-α- is a cytokine involved in systemic inflammation and is a member
  of a group of cytokines that stimulate the acute phase reaction. It is
  produced chiefly by activated macrophages.
• Tumor necrosis factor (TNF) promotes the inflammatory response and is
  associated with conditions like rheumatoid arthritis, Ankylosing
  spondylitis, Crohn's disease, Psoriasis and refractory Asthma.
• These disorders are sometimes treated by using a TNF inhibitors

• The important side effects related to TNF blockers include: lymphoma,
  infections, congestive heart failure, Demyelinating disease, a lupus-like
  syndrome, induction of auto-antibodies.
• The global market for TNF inhibitors in 2007 was $ 10 Bn and in 2008 it
  was $13.5Bn and $22Bn in 2009.
• There are no such side effects reported with use of Curcumin even in
  high dosage besides its TNF blocking action.
WHAT ARE LEUKOTRIENS
•    LEUKOTRIENS – These are fatty signalling molecules, first found in Leucocytes and
    are produced in the body by Arachidonic acid produced by the enzyme 5
    lipooxygenase , through the Arachidonic acid inflammatory pathway.

• Examples of Leukotriens are - Examples of leukotrienes are LTA4, LTB4, LTC4, LTD4,
  LTE4, and LTF4.
• Their over production is the cause of Asthma and Allergic Rhinitis.

• What is Role of Curcumin

• CURCUMIN stops the release of inflammatory mediators like TNF, Leukotriens,
  Histamine, PG’s and Cox-1 & 2, TXA2 (Thromboxane)
Uses of Turmeric
ANTI-INFLAMMATORY
ANTI-CANCER
ANTI- ALLERGIC
ANTI-BIOTIC
ANTI-SEPTIC
ANTI-DIABETIC
ANTI-AGING
PROMOTES WOUND HEALING
STABILIZES MAST CELLS
ANTI-WRINKLES
BLOOD CLEANSER
ANTI-ACNE
ANTI-VIRAL
ANTI-FLU
ANTI-BACTERIA
HELPS IN ALZHEIMER’S
NATURAL FOOD PRESERVATIVE
NATURAL FOOD ADDITIVE
NATURAL TASTE MASKER
ANTI-TUMOR
ANTI-OXIDANT
Availability of Curcumin Capsules
• Planet Ayurveda Curcumin is the best quality Curcumin in the world
• Contains 500 mg standardized extract of 95 % Curcuminoids
• No Preservatives, Synthetic drugs, Colors, Additives or anything
unnatural
                    •100 % Pure vegetarian capsules
                        Just 97.95 $ for 5 bottles
                          Each Bottle contains
                            60 Vegi Capsules
                               BUY NOW
                    www.planetcurcumin.com
                   & www.planetayurveda.com

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Benefits of Curcumin Capsules

  • 2. * US-FDA registered herbal company * Exporting natural products and supplements to US, Europe, Singapore, Malaysia, Australia, Japan, Africa * A GMP certified manufacturing unit located near Shivalik range of Himalayan mountains. * Headed by MD (Ayurveda- herbal pharmacology expert doctor) Website – www.planetayurveda.com
  • 3. Why Cancer incidence is still low in India as compared to Europe and USA • Recent study concluded the reasons of incidence of cancer in the world –Study available at - http://www.indox.org.uk and data at www.nationmaster.com • Highest Cancer rates are in Western Europe, North America, UK, Australia, Central Europe • Least Cancer rates are in South Asia ( India, Pakistan, Srilanka, Thailand) and in Eastern Africa • The study clearly indicates that there is something in these countries which is protecting its citizens from this deadly disease • The social lifestyle • Level of Stress • Vegetarianism • Less use of Hormonal Replacement therapies and chemical based drugs • Use of Spices like Turmeric in the food
  • 4. Use of Turmeric in the Food ? Turmeric is also known as Curry spice but Curry is technically a mixture of various spices and not only Turmeric. Turmeric is used traditionally in Indian subcontinent as household Spice and virtually mixed in every Indian dish. It is also named as Saffron as the color resembles with Saffron It is a household remedy for common cold, sore throat, joint pains, swelling around joints, morning stiffness in muscles, muscle sprains, urinary tract infections, gastro-intestinal infections.
  • 5. Spices – A boon for health * Spices grow only in the tropical climate and are a major reason for attraction for westerners. * According to Ayurveda, Spices lit up digestive fire, which helps to remove toxins (Ama) formation which leads to deadly diseases. * Spices help to reduce weight, improve metabolism, clear toxins, Clear the blocked arteries, reduce Cholesterol. * Ginger, Garlic, Cinnamon, Turmeric are all known to have excellent healing properties
  • 6. What is CURCUMIN ? • Curcumin is the most important curcuminoid in most popular Indian spice- turmeric • Curcuminoids are Polyphenols and are accountable for the yellow color of turmeric. • It is well documented that cancer rates in India are lower than those seen in Western countries. • In a study conducted by the United States National Cancer Institute, the researchers noted, "Of particular interest for cancer prevention is the role of turmeric (Curcumin), an ingredient in common Indian curry spice.
  • 7. Use of Turmeric ANTI-INFLAMMATORY ANTI-CANCER ANTI- ALLERGIC ANTI-BIOTIC ANTI-SEPTIC ANTI-DIABETIC ANTI-AGING PROMOTES WOUND HEALING STABILIZES MAST CELLS ANTI-WRINKLES BLOOD CLEANSER ANTI-ACNE ANTI-VIRAL ANTI-FLU ANTI-BACTERIA HELPS IN ALZHEIMER’S NATURAL FOOD PRESERVATIVE NATURAL FOOD ADDITIVE NATURAL TASTE MASKER ANTI-TUMOR ANTI-OXIDANT
  • 8. Structure of Curcumin I , II , III Curcuminoids are found in turmeric and the predominant compound is Curcumin I – 77 % Demethoxycurcumin (Curcumin II ) – 17 % Bis-demethoxycurcumin ( Curcumin III ) – 3 %
  • 9. Protection of Cancer by Curcumin Curcumin helps to fight cancer at all stages 1. Normal Cells transformation to tumor cells 2. Tumor cells growth called Proliferation 3. Tumor cells metastasis called invasion NORMAL CELLS ------TRANSFORMATION ---- PROLIFERATION ------------ INVASION NORMAL CELLS ----- TUMOR CELLS ----- TUMOR GROWTH -------- TUMOR SPREAD
  • 10. SOME TECHNICAL ASPECTS – ONLY FOR DOCTORS / ONCOLOGISTS Curcumin helps to fight cancer at all stages NEXT FEW SLIDS ARE FOR DOCTORS – CANCER SPEICALISTS & OTHERS CAN CLOSE THEIR EYES OR WAIT FOR A WHILE  - See you at slide # 18
  • 11. CURCUMIN HELPS TO FIGHT CANCER AT ALL STAGES • Stops over expression of Oncogenes • Stops Activation of Transcription factors like NF- kB • Stops over expression of Protein Kinases • Stops over expression of Matrix Metalloproteases • Stops over expression of Cyclooxygenase – 2 • Stops over expression of Chemokines ( Leucotriens) and TNF • Helps to improve the process of Apoptosis CURCUMIN WORKS AT ALL LEVELS OF • CELL TRANSFORMATION FROM NORMAL TO CANCER CELLS • • PROLIFERATION AND GROWTH OF CANCER CELLS • • METASTASIS - SPREAD OF CANCER CELLS
  • 12. WHAT IS NF-kB • NF - κB (nuclear factor kappa-light-chain-enhancer of activated B cells) is a protein complex that controls the transcription of DNA. • NF - κB is found in almost all animal cells and is involved in cellular responses to stimuli such as stress, cytokines, free radicals, UV irradiation, oxidized LDL, and bacterial or viral antigens. • NF - κB plays a key role in regulating the immune response to infection (kappa light chains are critical components of immunoglobulins) • NF - κB has been linked to cancer, inflammatory and autoimmune diseases, septic shock, viral infection, and improper immune development.
  • 13. SUPPRESSION OF NF Kappa-B by Curcumin Nuclear factor Kappa- B is known for transformation of normal cells into tumor cells. NF - kB is responsible for Tumor promotion -COX-2 Anti- apopotosis - Anti- Survivin Proliferation - TNF, IL-1 & IL-6 Inflammation - TNF, IL-1,Chemokines Metastasis - ICAM-1 , VCAM-1, ELAM-1
  • 14. Role of NF-kB in Cancer Growth and Proliferation NF- kB is involved in the following activities through following pathways Tumor promotion – COX – 2, iNOS,MMP-9,uPA Proliferation – TNF, IL-1, IL-6 Metastasis – ICAM – 1, VCAM-1, ELAM-1 Angiogenesis – VEGF, TNF, IL-1, IL-8 Inflammation – IL-1, TNF, Chemokines Curcumin stops Activation of Transcription factors like NF- kB
  • 15. WHAT ARE CYTOKINES • Cytokines – ( Cell- Movement) These are small protein molecules, having messenger and signaling functions and extensively involved in intracellular communication. • These cytokines are also having immunomodulatory functions. Main cytokines are – Interleukins and Interferons • All endothelial, Epithelial cells are producers of IL-1, IL-6, and TNF-α, Immunoglobulins during the process of injury, infection and inflammation. • Function of Cytokines - • Upregulation and/or downregulation of several genes and their transcription factors, resulting in the production of specific anti-bodies, cell growth, differentiation, inflammatory reactions and so on. • Curcumin modifies the response of transcription factors, stops inflammatory pathways and interferes in faulty cell growth and differentiation without causing side effects.
  • 16. WHAT IS TNF • TNF-α- is a cytokine involved in systemic inflammation and is a member of a group of cytokines that stimulate the acute phase reaction. It is produced chiefly by activated macrophages. • Tumor necrosis factor (TNF) promotes the inflammatory response and is associated with conditions like rheumatoid arthritis, Ankylosing spondylitis, Crohn's disease, Psoriasis and refractory Asthma. • These disorders are sometimes treated by using a TNF inhibitors • The important side effects related to TNF blockers include: lymphoma, infections, congestive heart failure, Demyelinating disease, a lupus-like syndrome, induction of auto-antibodies. • The global market for TNF inhibitors in 2007 was $ 10 Bn and in 2008 it was $13.5Bn and $22Bn in 2009. • There are no such side effects reported with use of Curcumin even in high dosage besides its TNF blocking action.
  • 17. WHAT ARE LEUKOTRIENS • LEUKOTRIENS – These are fatty signalling molecules, first found in Leucocytes and are produced in the body by Arachidonic acid produced by the enzyme 5 lipooxygenase , through the Arachidonic acid inflammatory pathway. • Examples of Leukotriens are - Examples of leukotrienes are LTA4, LTB4, LTC4, LTD4, LTE4, and LTF4. • Their over production is the cause of Asthma and Allergic Rhinitis. • What is Role of Curcumin • CURCUMIN stops the release of inflammatory mediators like TNF, Leukotriens, Histamine, PG’s and Cox-1 & 2, TXA2 (Thromboxane)
  • 18. Uses of Turmeric ANTI-INFLAMMATORY ANTI-CANCER ANTI- ALLERGIC ANTI-BIOTIC ANTI-SEPTIC ANTI-DIABETIC ANTI-AGING PROMOTES WOUND HEALING STABILIZES MAST CELLS ANTI-WRINKLES BLOOD CLEANSER ANTI-ACNE ANTI-VIRAL ANTI-FLU ANTI-BACTERIA HELPS IN ALZHEIMER’S NATURAL FOOD PRESERVATIVE NATURAL FOOD ADDITIVE NATURAL TASTE MASKER ANTI-TUMOR ANTI-OXIDANT
  • 19. Availability of Curcumin Capsules • Planet Ayurveda Curcumin is the best quality Curcumin in the world • Contains 500 mg standardized extract of 95 % Curcuminoids • No Preservatives, Synthetic drugs, Colors, Additives or anything unnatural •100 % Pure vegetarian capsules Just 97.95 $ for 5 bottles Each Bottle contains 60 Vegi Capsules BUY NOW www.planetcurcumin.com & www.planetayurveda.com