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Get out! Research Relief Where They Least Expect It
Laksamee Putnam • Sara Arnold-Garza • Shannon Simpson • Towson University, Albert S. Cook Library Baltimore, MD



Introduction                                                                                CSD & TOPS                                                                                         Program Justification                                                                                                                                                                          Brand Development                                                                    Challenges
As roving reference becomes a mainstay activity on campuses across the country, the                                                                                                                                                                                                                                                                                                                                                                                                  •	 Garnering motivation for rebranding
practice presents a unique opportunity to collaborate with multiple university depart-




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to the target environments’ demeanor and practices helps alleviate library anxiety for
students, staff and faculty. Research and Instruction librarians at Towson University are
integrating this adaptive practice as a new approach to reaching diverse populations
across campus. Once a week librarians blend into these casual environments in order                                                                                                                        WC                                                                                                                                                                                                                                                                      Moving Forward
to provide research relief. The librarians have found this to be a mutually rewarding
endeavor they plan to expand and encourage you to replicate!                                                                                                                                                                                                                                                                                                                                                                                                                         •	 Increase marketing to build
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                                                                                                                                                                                                                                                                                                                                                                                              •	 “Research Relief” phrase originally coined by Shannon and used for the roving
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   References




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                                                                                            Populations CSD serves:                                                                                                                                                                                                                                                       C
                                                                                                                                                                                                                                                                                                                                                                                                        Names                                       Taglines




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                                                                                                                                                                                                                                                                                                                                                                     City

The Numbers                                                                                                                                                                                                                      Cook Library                                                             Center for the Arts                                 Tow
                                                                                                                                                                                                                                                                                                                                                                 son
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Towson University. (2012). Towson opportunities in STEM. Retrieved from http://
                                                                                              •	 African American Student Development                                                                                                                                                                                                                                                                                                                                                  www.towson.edu/tops/
                                                                                                                                                                                                                                 Smith Hall (TOPS)                                                        University Union (CSD)                                                              Research Relief                        We bring the research help to you
                                           Despite a prevalent nationwide “graduation                                                                                                                                                                                                                                                                                                                                                                                                Towson University. (2012). Center for student diversity. Retrieved from http://www.
                                                                                              •	 Asian Pacific Islander/Latino Student Development                                                                               Hawkins Hall (Education)                                                 West Commons
                                           gap” between minority and non-minority                                                                                                                                                                                                                                                                                                             Cook Library Across Campus             Fast research help where you need it most         towson.edu/diversity/
                                           graduates, Towson was singled out in 2010                                                                                                                                             College of Liberal Arts
                                                                                              •	 Lesbian, Gay, Bisexual, and Transgender (LGBT) Student Development                                                                                                                                                                                                                           Library Quick Clinics                  Library help for your research
                                           by the Washington Post for being one of                                                                                                                                                                                                                                                                                                                                                                                                   Towson University. (2012). Office of diversity and equal opportunity. Retrieved from
                                           the few institutions of higher education           •	 Student Success Programs - SAGE and CEEP                                                                                                                                                                                                                                                                                                                                              http://www.towson.edu/odeo/diversity_resources/diversity%20action%20plan.
                                                                                                                                                                                                  •	 Originated from a separate project with Shannon cataloging the small library in                                                                                                          Ask a Librarian                        Helping you research everything
                                           in the country by which minority stu-                                                                                                                                                                                                                                                                                                                                                                                                       asp
                                                                                              •	 Women’s Resources                                                                                   the Center for Student Diversity and students occasionally dropping by to ask
                                           dents either meet or exceed the
                                                                                                                                                                                                     questions                                                                                                                                                                                                                                                                       Towson University. (2012). Commitment to diversity. Retrieved from http://www.
                                           graduation rate of non-minority
                                                                                              •	 Campus Ministries                                                                                                                                                                                                                                                                            •	 New official logo designed by the Center for Instructional Advancement & Tech-        towson.edu/main/abouttu/comdiv/
                                           students.                                                                                                                                              •	 Towson student population: Over 21,000
                                                                                              •	 Jewish Cultural Center - Hillel                                                                                                                                                                                                                                                                 nology office.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Towson University. (2012). Center for student diversity - Diversity profile. Retrieved
                                                                                                                                                                                                  •	 Average daily library traffic during term: 3,000
                                                                                                                                                                                                                                                                                                                                                                                              •	 Posters/handouts created to indicate schedule and the current presence of an          from http://www.towson.edu/diversity/profile.asp
                                                                                                                                                                                                  •	 1960’s designed library for much smaller population.                                                                                                                                        available librarian
Groups that identify, measure, facilitate and assess                                        Towson Opportunities in Science, Technology,                                                                                                                                                                                                                                                                                                                                             Vise, D. (2010). Md’s Towson University conquers ‘graduation gap’. The Washington
                                                                                            Engineering and Math (TOPS)                                                                           •	 Growing campus                                                                                                                                                                                                                                                                    Post. Sunday, December 12. Retrieved from http://www.washingtonpost.com/wp-
diversity issues on campus                                                                                                                                                                                                                                                                                                                                                                                                                                                             dyn/content/article/2010/12/11/AR2010121103752.html?sid=ST2010121200488
  •	 The Diversity Advancement Committee,                                                     •	 The mission of the program is “to recruit and retain students from underserved                   •	 Make a personal connection, so the librarian becomes a familiar face                                                                                                                     Positive Outcomes
     made up of University leadership including                                                  and underrepresented communities in the Baltimore Metropolitan area who are
                                                                                                                                                                                                  •	 Smaller, “safe” place for students to be themselves
     the President                                                                               interested in pursuing careers in all STEM disciplines”                                                                                                                                                                                                                                      •	 Presence at familiar location provides ease for students, staff and faculty       Additional Reading
                                                                                                                                                                                                  •	 Attempting to reach students during point-of-need moments
                                                                                              •	 National Science Foundation                                                                                                                                                                                                                                                                  •	 New, more positive perceptions of librarians                                      To view links to the references listed above, addi-
  •	 Diversity Action Committee, composed of
     a cross section of members of the academic                                                  (NSF) funded                                                                                                                                                                                                                                                                                                                                                                      tional resources about the topic of this poster, and
                                                                                                                                                                                                                                                                                                                                                                                              •	 Opportunities presented through collaboration with other university
     and administrative divisions of the university                                                                                                                                            Reasons students voice for not going to the library                                                                                                                                                                                                                                 a copy of the poster itself please use the QR code
                                                                                              •	 Significant increase in student                                                                                                                                                                                                                                                                 departments
     and representatives of the student body                                                                                                                                                                                                                                                                                                                                                                                                                                       or go to this URL: http://bit.ly/jclcresearchrelief
                                                                                                 retention/matriculation
                                                                                                                                                                                                       •	 Busy space and busy librarians                                                                                                                                                      •	 Engages librarians with diversity initiatives on campus
  •	 The Center for Student Diversity (CSD) is                                                •	 Transferable classes from Baltimore
     the coordinating resource for students and                                                                                                                                                        •	 Too far                                                                                                                                                                             •	 Student workers this fall semester will have added task of helping catalog
                                                                                                 County Community College
     student groups to engage with diversity is-                                                                                                                                                                                                                                                                                                                                                 CSD library
     sues on campus.                                                                                                                                                                                   •	 Study space not what students prefer
                                                                                              •	 Learning Commons space for
                                                                                                                                                                                                                                                                                                                                                                                              •	 Library information session integrated into TOPS student orientation
                                                                                                 TOPS students                                                                                         •	 Unfamiliar territory

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Get Out! Research Relief where they least expect it!

  • 1. Get out! Research Relief Where They Least Expect It Laksamee Putnam • Sara Arnold-Garza • Shannon Simpson • Towson University, Albert S. Cook Library Baltimore, MD Introduction CSD & TOPS Program Justification Brand Development Challenges As roving reference becomes a mainstay activity on campuses across the country, the • Garnering motivation for rebranding practice presents a unique opportunity to collaborate with multiple university depart- To ws To Ch on ar to • Slow traffic le sS w ments in order to reach students from diverse backgrounds. However, it is not always t. n an d I-6 d. enough to create a miniature library station outside the physical building. Adapting 9 Bl Dr. 5 v on • Time required by librarians rs Eme to the target environments’ demeanor and practices helps alleviate library anxiety for students, staff and faculty. Research and Instruction librarians at Towson University are integrating this adaptive practice as a new approach to reaching diverse populations across campus. Once a week librarians blend into these casual environments in order WC Moving Forward to provide research relief. The librarians have found this to be a mutually rewarding endeavor they plan to expand and encourage you to replicate! • Increase marketing to build Towso Em ers on ntown Blvd. student awareness • “Research Relief” phrase originally coined by Shannon and used for the roving Dr ive Diversity at Towson University LA reference at the CSD • Video advertising • Better signage Dr. • Expanded outreach to TOPS and retained the name however we wanted to re- To we Burke Ave. r Dr Osler UU “ Towson University values diversity and fosters a climate that is . brand to make the service more visible Un ive rsi t yA Center for Student Diversity (CSD) ve. urn Dr . HH • Speak with student groups grounded in respect and inclusion, enriches the educational experi- CA SM • Decided to unify all the other roving reference done by librarians to other de- The CSD was “established to aid the institution in its efforts to foster inclusion, col- • Track interactions through the off ence of students, supports positive workplace environments, promotes partments laboration, and relationship building. The center provides academic, social, and transi- desk statistics tracker excellence, and cultivates the intellectual and personal growth of the Cro tion support for underserved students and promotes exchange and dialogue between CK • Voted on names and tagline ss C N be ew f or el entire university community. ” lA e8 ve r. . individuals of diverse backgrounds and lifestyles.” : 30 amp nD a. m Gle . References us D e. 5 -69 s Av en I ore and h tep r. S im r alt nte B e Populations CSD serves: C Names Taglines n Dr. City The Numbers Cook Library Center for the Arts Tow son Towson University. (2012). Towson opportunities in STEM. Retrieved from http:// • African American Student Development www.towson.edu/tops/ Smith Hall (TOPS) University Union (CSD) Research Relief We bring the research help to you Despite a prevalent nationwide “graduation Towson University. (2012). Center for student diversity. Retrieved from http://www. • Asian Pacific Islander/Latino Student Development Hawkins Hall (Education) West Commons gap” between minority and non-minority Cook Library Across Campus Fast research help where you need it most towson.edu/diversity/ graduates, Towson was singled out in 2010 College of Liberal Arts • Lesbian, Gay, Bisexual, and Transgender (LGBT) Student Development Library Quick Clinics Library help for your research by the Washington Post for being one of Towson University. (2012). Office of diversity and equal opportunity. Retrieved from the few institutions of higher education • Student Success Programs - SAGE and CEEP http://www.towson.edu/odeo/diversity_resources/diversity%20action%20plan. • Originated from a separate project with Shannon cataloging the small library in Ask a Librarian Helping you research everything in the country by which minority stu- asp • Women’s Resources the Center for Student Diversity and students occasionally dropping by to ask dents either meet or exceed the questions Towson University. (2012). Commitment to diversity. Retrieved from http://www. graduation rate of non-minority • Campus Ministries • New official logo designed by the Center for Instructional Advancement & Tech- towson.edu/main/abouttu/comdiv/ students. • Towson student population: Over 21,000 • Jewish Cultural Center - Hillel nology office. Towson University. (2012). Center for student diversity - Diversity profile. Retrieved • Average daily library traffic during term: 3,000 • Posters/handouts created to indicate schedule and the current presence of an from http://www.towson.edu/diversity/profile.asp • 1960’s designed library for much smaller population. available librarian Groups that identify, measure, facilitate and assess Towson Opportunities in Science, Technology, Vise, D. (2010). Md’s Towson University conquers ‘graduation gap’. The Washington Engineering and Math (TOPS) • Growing campus Post. Sunday, December 12. Retrieved from http://www.washingtonpost.com/wp- diversity issues on campus dyn/content/article/2010/12/11/AR2010121103752.html?sid=ST2010121200488 • The Diversity Advancement Committee, • The mission of the program is “to recruit and retain students from underserved • Make a personal connection, so the librarian becomes a familiar face Positive Outcomes made up of University leadership including and underrepresented communities in the Baltimore Metropolitan area who are • Smaller, “safe” place for students to be themselves the President interested in pursuing careers in all STEM disciplines” • Presence at familiar location provides ease for students, staff and faculty Additional Reading • Attempting to reach students during point-of-need moments • National Science Foundation • New, more positive perceptions of librarians To view links to the references listed above, addi- • Diversity Action Committee, composed of a cross section of members of the academic (NSF) funded tional resources about the topic of this poster, and • Opportunities presented through collaboration with other university and administrative divisions of the university Reasons students voice for not going to the library a copy of the poster itself please use the QR code • Significant increase in student departments and representatives of the student body or go to this URL: http://bit.ly/jclcresearchrelief retention/matriculation • Busy space and busy librarians • Engages librarians with diversity initiatives on campus • The Center for Student Diversity (CSD) is • Transferable classes from Baltimore the coordinating resource for students and • Too far • Student workers this fall semester will have added task of helping catalog County Community College student groups to engage with diversity is- CSD library sues on campus. • Study space not what students prefer • Learning Commons space for • Library information session integrated into TOPS student orientation TOPS students • Unfamiliar territory