This presentation provides more information about the Photovoice Project referenced in the October 2011 free monthly webinar, Mentoring Impacts on Alcohol, Tobacco, and Other Drug Prevention Efforts.

1. 6/13/11
Photovoice Work Group
RWC/NFO Prevention Partnership Steering Committee
June 15, 2011
AGENDA
1. Brief History
2. What we Did
3. What we Learned
4. Next Steps
• Dialogues with parents, peers
and policy makers
• Tables at events
• Classroom connections
• Product sharing
What did we do
this year?
1

2. 6/13/11
Our recommendation:
Develop a campaign to reduce
alcohol advertising that targets
the NFO community.
Themes - community conversations:
• Need more and better prevention marketing
and messaging – in appropriate languages.
• Concern about targeting of the NFO
community with this type of advertising.
Action: Shared with NFO general plan steering
committee and Koshland fellows.
Our recommendation:
Raise public awareness among
parents, youth, and policy
makers of “alcopops” content,
availability and marketing.
Educate merchants.
Themes - community conversations:
• Shocked that these exist – and by % alcohol,
raised awareness.
• Concerned about teens being targeted
• Interested in merchant education.
2

3. 6/13/11
Our recommendation:
Improve safety and reduce alcohol
and drug use in local parks.
Themes - community conversations:
• Noted that it is accepted as “normal” that adults/
teens smoke and drink in parks.
• Think drinking and smoking in parks gives mixed
messages to children (related to health and play.)
Our recommendation:
Increase and promote campaigns
for parents and students to turn in
expired and unused prescription
and over the counter drugs.
Theme - community conversations:
Made people think about what is in their
medicine cabinets at home, raised awareness.
Action: The Photovoice work group distributed
drug-drop information at all table events.
3

4. 6/13/11
Our recommendation:
Increase opportunities for youth to
express themselves through art or
other activities, so that youth can
address their challenges in positive
and productive ways.
Themes - community conversations:
• Agree that youth friendly spaces and and
programming is really important.
• Would like more public spaces for youth
artwork and expression.
• Small can be mighty – grew/bonded/
developed sense of team
• Presentation? No problem!
• Alcopops? Had no idea
• Once you look – you start to notice more
and more
• The information we have to share really
does help people
What did we learn?
4

5. 6/13/11
1. Deeper, specific photovoice: Mixed Messages and/or Youth
Spaces – include more groups
2. Digital story project: connect our personal stories to
challenges and opportunities to make a difference around
AOD norms
3. More dialogues – with parents in particular
4. Digital product with many images from community, and our
key messages – post on YouTube and FB
5. Create guide for classroom dialogues
Which is the most exciting/relevant to you?
Next steps? 2011-2012
5