1. IT Mission Statement
Workshop
Nov,2007

2. Key IssueKey Issue
What are businessWhat are business
expectations from EVPexpectations from EVP
What are the action EVPWhat are the action EVP
must plan ?must plan ?

3. Our Vision
To drive Intelligent AirportTo drive Intelligent Airport
Transformation worldwideTransformation worldwide
through innovative ICTthrough innovative ICT
servicesservices

4. ‫رؤيتنا‬
‫الذكية‬ ‫المطارات‬ ‫مفهوم‬ ‫الى‬ ‫التحول‬ ‫قيادة‬
‫في‬ ‫الدبداع‬ ‫خلل‬ ‫من‬ ‫العالم‬ ‫مستوى‬ ‫على‬
‫المعلومات‬ ‫وتكنولوجا‬ ‫التصالت‬ ‫خدمات‬

5. ِِApproachApproach :By Gartner:By Gartner
-EVP-EVP must Replacemust Replace
““Do More With Less”Do More With Less”
WithWith “ Make a Difference ““ Make a Difference “
-EVP-EVP will need to createwill need to create
““EnterpriseEnterprise leverageleverage”” fromfrom
Technology, agility, informationTechnology, agility, information
and innovationand innovation

6. Leverage
When IT is aligned with the
business and is given adequate
consideration as a resource to
meet business needs, it can help
prepare the organization to better
respond to change and optimize
returns on investment

8. CEO Magazine
CEO Mission: use
information and IT to
leverage the power, scale
and scope of enterprise
capabilities. Concepts such
a technical excellence,
agility, information and
innovation have been on the
management agenda

11. Business Process for Airports

12. Exercise

13. Clear requirements
Corporate Alignment
Innovation
Leverage
Return on Investment
Growth
Large orders
Technology
Information
Reliability
Performance
Good service quality
Job supply
Ecological awareness
Compliance
Rewards
Partnership
Uniformity
Identify Business and Stakeholder expectations
(cont.)

15. Exercise

16.  Identify the existing competitive
advantages
(what is our strengths ?)
Self assessment
Infrastructure
Resources
InformationTechnology
Innovation

17. Exercise

18.  Where do we compete ?
Dubai
Airports
Middle
East
UAE Airports
Neighbor
ing
In the
Terminals
Inside the
Airport
In the IT
Building
Global
Market
Identify the “Battlefield” (location)

19. Mission
Leverage our ICT resources andLeverage our ICT resources and
capabilities to drive businesscapabilities to drive business
transformation for Dubaitransformation for Dubai
Airports in order to excelAirports in order to excel
Airport experience for ourAirport experience for our
stakeholders through our corestakeholders through our core
values of innovation, agility andvalues of innovation, agility and
Quality of ServiceQuality of Service