Here are the slides I whipped up for a talk I gave at the Red Wire (www.redwirenation.com) Wired Wednesday #wiredwedto called "How Building Communities are like dating a pretty girl" I also have a video of this talk that is available for viewing on my website www.saulcolt.com
8. To explain how building a
community is like dating a pretty
girl!
9. The Dictionary says….
Community is a social group of
any size whose members share a
common characteristic or interest and are
perceived as distinct in some respect from
the larger society
10. So why are
Communities important?
• Can provide you with input
• Make brands human
• Cheerlead for brands
• You have one already if you know it or not,
so why not join the fun!
21. Attraction
No one really knows how attraction works
and why some people like one think over
the other..kinda like how there are….
…but few people like them both!
26. Why?
• Love spreads fast
• People love to be in Love and
Love to see people in Love
• Love is infectious
• People talk about love
• People Tweet about love and
start conversations
27. Speaking of
Twitter
Warning – something shameless coming in the next slide
28. Audience Participation!
1. Log onto Twitter on your phone or laptop.
2. [All the women in the room tweet] “OMG I
just made out with @SaulColt and it was
surprisingly good”
3. [All the men in the room tweet] “OMG I just
made out with @SaulColt and it was
surprisingly good”
4. Feel good because you just helped build up
the myth of “saul”
29. So how do you get to Love?
• Treat her well and you will be rewarded
• Keep her interested
• Show her you care and show her what you
are up to!
• Handsome is not a substitute for
personality
• Handsome does not make you popular
• You will have to sometimes deal with
jealousy
30. So in the words of Heavy D
“now that we found love, what are
we gonna do…with it?
37. and this is even more super important
• Building communities is like making love to
customers can never ever ever be a campaign.
• Building communities will deliver incredible ROI
but it can’t be tracked the traditional way.
• These initiatives need to be done in-house and
can’t be given to an agency.
• This is a foundation of a sexy WOM campaign –
Live the 4 E’s