By Manish Tiwari

1. Private Label
Brands
By
MANISH TIWARI

2. Private Label Brand:
 Private label products or services are typically
those manufactured or provided by one
company for offer under another
company's brand.
 They are often positioned as lower cost
alternatives to regional, national or
international brands.
 Private brands already account for close to
7% of modern trade sales in India, compared
to 1% in China, according to market
researcher Nielsen's latest survey that covers
over 50 countries.

3.  Globally, own label brands contribute to
17 percent of retail sales with a growth of
5 percent per annum.
 International retailers like Wal-Mart of USA
and Tesco of UK have 40 percent and 55
percent own label brands representation
in their stores, respectively.

5. Private Labels of Future
Group(Big Bazaar):
 Apparels: John Miller, Bare, DJ&C, Indigo
Nation, RIG etc
 FMCG: Tasty Treat, Fresh n Pure
 General merchandise: Dream-line
 Consumer durables & electronics: Sensei
and Koryo

6. Private Labels of
RPG(Spencer’s):
 Food: Smart Choice
 Fashion: Island Monks, Mark Nicolas in the
men’s and women casual/formal wear,
Puddles for infants and Little Devils for kids
below 14 years. Asankhya (ethnic and fusion
wear for men and women). Scorez (men and
women sportswear), Detailz (men and
women basic)being the other contributors
 Home: Maroon Cookware
 Electronics: Jerat Electronics

7. Private Labels of Vishal Retail:
 FMCG: ‘V-Fresh’ and ‘V-Needs’
 Garments: Zeppelin and Kitaan
Studio(Mens Shirts & Trousers), Blues &
Khakis(Mens Trousers), Fizzy Babe and
Jasmine (Ladies & Kids Girls), Zero Degree
(Kids Boys). Among there other apparel
brands they have Paranoia, Soil, Chlorine,
Massa Bay(Trousers and Bermudas) and
Fume.
 Consumer durables: Zeppelin et

8. Advantages of Private label
brands
 Control over pricing of the product/service,
 Put forth own ideas on marketing plans,
 Create personalized image which in turn
leads to higher customer loyalty,
 Higher control on production, marketing,
distribution and profits,
 Give their own inputs, additional materials,
logos, tag lines, etc.
 Customer's changing preference - drive
towards private label products.

9. THANK YOU