Digging through data can be time consuming. This deck from Search Exchange helps identify opportunities and attribution quickly.

1. CONFIDENTIAL0
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
SO MUCH DATA….SO LITTLE TIME

2. SO MUCH DATA….SO LITTLE TIME

3. 75 Data Points in 15 minutes
CONFIDENTIAL2
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Cumulative data you can collect and
archive in just 30 minutes each week.

4. Identify Trends at a High Level
CONFIDENTIAL3
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
COLLECTION IS NOT THE TIME FOR ANALYSIS!

5. 7 Primary Segments of Analytic Data
• Conversion Metrics
• Ranking Distributions
• Web Analytics
• Webmaster Tools
• Web Based Information
• Link Analysis
• Social Strength and Brand Awareness
CONFIDENTIAL4
According to Rand Fishkin,
“Every time you use bullet
points in a presentation you
kill a kitten”
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex

6. CONFIDENTIAL5
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Conversion Data
Knowing your conversion data helps you establish budget and team growth.
When the CEO asks you about the raise or fall of his favorite term, being prepared
with revenue impact will win his/her heart.
1-800-CALLSEO
#ProTip

7. CONFIDENTIAL6
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Ranking Data shows SEO Strategy Impact
The faster you identify and report on dips and spikes, the more success you will
have over time.
#ProTip
Segment this data into separate categories for a
deeper level of strategic reporting. (GEO, updates …)

8. CONFIDENTIAL7
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Web Analytics Data
Segmenting out the data allows for quick
identification of traffic problems coming to your
site

9. CONFIDENTIAL8
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Web Analytics Data
#ProTip
Use advanced and custom segments to save time
each week. This also allows you to track specific
sources or directories.

10. CONFIDENTIAL9
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Webmaster Tools Data
Straight from the horses mouth. Are you
acting on recommendations straight from
Google themselves?
#ProTip
PROCESS YOUR 404 REPORT!
Lost link equity
You control the destination
Better user experience
Non aggressive tactic

11. CONFIDENTIAL10
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Basic Metrics of Strength
Has there been a massive increase or
decrease in the number of pages indexed?
Could be good or bad. (Archive this)
#ProTip
Do NOT obsess with
page rank. It is a
good directional
metric on the growth
of your authority but
shifts are common
and rarely impact
rankings.
PR hyper focus is so
2007!

12. CONFIDENTIAL11
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
7 Primary Segments of Analytic Data
Having more Tweets or mentions
does NOT correlate with better
natural search rankings. Brand
outreach does however make
your product more awesome.
“The real objective to making
a website is to make
something so awesome that
you get the links for free”
~@MattCutts
#ProTip
Do not ignore +1 as it has an insane
impact on Google search results and is
very difficult to manipulate. See your
logged in usage via the (not provided data)

13. CONFIDENTIAL12
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Domain Level Linking Data
“I wouldn't write the epitaph
for links quite yet.”
Matt Cutts
SMX Advanced 2012
Jim “The Ninja” Boykin
#ProTip
Add additional lines to track and
manage independent link
building strategies. This helps
manage the growth and
marketing cost with each tactic.
Link building is a living strategy and must be approached with creativity and paranoia!

14. CONFIDENTIAL13
Follow the DELTA week over week

15. Take a step back and breath…..
CONFIDENTIAL14
TWITTER
@Conductor
@Brian_McDowell
Presentation & Data Sheet
Are available at
www.conductor.com/searchex
Let the data tell the story…dig in with confidence