1. #romitvn

2. {story no.1}
Elective Courses info?

3. {story no.2}
Students Lecturers

4. {survey}
only
Read the news
23%
of the students
on intranet

5. {survey}
RMIT “not informative”
intranet “not interesting”

6. {survey}
Want to learn
70%
of the students
more about
their lecturers

7. {survey}
Want to read
RMIT updates
79%
of the students
written by
students

8. {survey}
A website created by students
to share RMIT updates?
“Interesting!”

9. ROMIT.VN
{romit: rờ-mít, rổ mít}
*rổ mít: basket of jackfruit

10. editors Mít Thúi
aka Smelly Jackfruit
contributors RMIT students

11. {target publics}
RMIT students
1st RMIT lecturers
RMIT alumni 2nd
Prospective students

12. {romit.vn|main columns}
EVENTS
ABOUT MY COURSE
LECTURER OF THE WEEK
RMIT LIFE

13. {romit.vn|columns}
EVENTS
{what is happening in RMIT SGS}
• WRITTEN BY EDITORS, RMIT STUDENTS
• MORE PHOTOS, VIDEOS, LINKS
• BEHIND THE SCENES

14. {romit.vn|columns}
ABOUT MY COURSE
{how is that course}
• INFORMATION SUBMITTED BY RMIT STUDENTS
• MODERATED BY EDITORS
• REAL EXPERIENCE, REAL STORIES
• STUDYING TIPS
• Q&A

15. {romit.vn|columns}
LECTURER OF THE WEEK
{who is that amazing lecturer}
• OPEN VOTING TO CHOOSE THE LECTURER
• QUESTIONS SUBMITTED BY RMIT STUDENTS
• EDITED BY EDITORS
• OFF-CAMPUS TOPICS: HOBBIES, LIFESTYLES…

16. {romit.vn|columns}
RMIT LIFE
{headlines} RMIT updates in 1 sentence
{in style} campus lookbook, fashion tips
{fun facts}
{a day with lecturer}

17. {strategy}
website romit.vn

18. {strategy}
social networks

19. {strategy}
activities
{lecturer of the week} voting, Q&A
{lookbook} voting

20. {launching event}
special costumes
Website columns
Facebook
Twitter
Jackfruit?

21. {launching event}

22. {launching event}

23. {launching event}

24. {launching event}
freebies
rổmít.vn

25. {timeline}
Beginning of week 4 LAUNCHING
End of week 10 EVALUATION

26. Thank you for listening!