SlideShare una empresa de Scribd logo

Social Media/CSR workshop

•
•
Scicada
Scicada

A presentation given at the CEO & CSR money Conference (Athens, Greece) on the 11th of June 2010

EmpresarialesEconomía y finanzas
1 de 47
Descargar para leer sin conexión
The Age of CAT Social Media Workshop | N.Anagnostou – V.Goulandris CEO & CSR Money Conference 2010
Agenda Social Media: What is & how to CSR & Social Media: The relation The BP oil spill case About Strategies The CSR Adoption Ladder CEO & CSR Money Conference 2010
The New Drivers of Change Ubiquitous connectivity (4bill mobile phones, 1,5 bill internet users) Collective consciousness (moulded through globalization, shared through social networks, enhanced through open collaboration) Multiple identities (your employee may well be a member of your NGO adversary) Convergence (and messages spreading across media, devices, platforms, even cultures) The Open Source Paradigm CEO & CSR Money Conference 2010
CEO & CSR Money Conference 2010
What is social media Social media and networks refers mainly to content that citizens create via free-to-use online tools and platforms, the aim being to share views, opinions, experiences etc with people they select to connect with. “Democratization” of the public space; the end of the hierarchical relationships and mediators, the rise of informal networks, new forms of interaction, self organization and self definition of communities. Transparency & Accountability: Core promise of a networked society. CEO & CSR Money Conference 2010
Conversation Prism Blogs Social Networks Media Sharing Social Bookmarking Microblogging Wikis Forums Widgets etc CEO & CSR Money Conference 2010 Graph by Brian Solis
CEO & CSR Money Conference 2010
Principles of participation Conversations - WoM WOM viral spreading Trust – Reputation - Fame Influencer involvement Relationship Building - Communities CEO & CSR Money Conference 2010
"Think of social media as a cocktail party. "Think of social media as a cocktail party. You don't go into the cocktail party and go into You don't go into the cocktail party and go into the middle room and scream at the top of your the middle room and scream at the top of your lungs and say, 'Buy my products.' … What lungs and say, 'Buy my products.' … What works is you have some meaningful works is you have some meaningful conversation first. conversation first. And that's just how social media works." And that's just how social media works." David Spark, San Francisco. David Spark, San Francisco. CEO & CSR Money Conference 2010
CSR: Business as usual? • Stakeholders demand that the company they support has business practices that positively impact society while achieving financial success. • The performance of a company is based on the "triple bottom line" or "sustainable" approach - social, environmental, and financial data • Largely a self-regulating mechanism but governance issues increasingly creep in (e.g. financial markets, food etc) • CSR embraces two main concepts: accountability and transparency. CEO & CSR Money Conference 2010
CSR: What is not… Charity & donations, Annual Reports that no-one reads, advertising your good deeds, tacky messages, inconsistent behavior, lack of truthful communication, underestimating your audience, a… Fake CEO & CSR Money Conference 2010
CSR: What is… A responsible citizen, an active member of society which assists in advancing its values and strengths, which listens and debates earnestly, which respects people and is... Authentic CEO & CSR Money Conference 2010
The common ground Transparency Social & CSR Media Accountability CEO & CSR Money Conference 2010
For all Stakeholders Interest Groups Media Suppliers Fan Clubs POS Co Staff Govt NGOs Shareholders regulators Engage Identify Local communities Plan Analyse CEO & CSR Money Conference 2010
Communication beyond advertising CEO & CSR Money Conference 2010
The BP Case BP according to users CEO & CSR Money Conference 2010 Images from brandtags.net
Brandjacking where it hurts most… …your brand CEO & CSR Money Conference 2010
CEO & CSR Money Conference 2010
Re: BP buys search engine share of attention spending > $10,000/day on Google Adwords CEO & CSR Money Conference 2010
CEO & CSR Money Conference 2010
Can you hide? Information is abundant, realtime. Social media allows user collaboration in crises. CEO & CSR Money Conference 2010
Can you hide? ◄Put this widget on your site Campaign ► CEO & CSR Money Conference 2010
Strategies CEO & CSR Money Conference 2010
Strategy First Tools follow CEO & CSR Money Conference 2010
The CSR 2.0 Adoption Ladder Fly Align & Change Run Engage & Energize Walk Communicate & Connect Crawl Listen & Broadcast (CSR1.0) CEO & CSR Money Conference 2010
What you can do… Employees: Ambassador power, let them co-create your policy, identify leaders and laggards, induce motivation and pride. Customers: Find what makes them tick, identify their own networks and interests, listen to them, share your policies, open the window. Investors: Explain-explain-explain, there is never enough info, address their concerns and answer their questions before they are voiced. NGOs: Tap into knowledge you don’t have, networks you don’t own, innovative ideas you can’t produce CEO & CSR Money Conference 2010
The CSR 2.0 Adoption Ladder Listen Crawl & Broadcast CEO & CSR Money Conference 2010
Broadcast… CEO & CSR Money Conference 2010
Broadcast… CEO & CSR Money Conference 2010
LISTEN CEO & CSR Money Conference 2010
The CSR 2.0 Adoption Ladder Communicate Walk & Connect CEO & CSR Money Conference 2010
Blog on CSR Policy CEO & CSR Money Conference 2010
Branded microsite, blog & forum on CSR Policy (did not save them from the known social media fail case!) CEO & CSR Money Conference 2010
The CSR 2.0 Adoption Ladder Engage Run & Energize CEO & CSR Money Conference 2010
Social applications CEO & CSR Money Conference 2010
Energizing & mobilizing society CEO & CSR Money Conference 2010
CEO & CSR Money Conference 2010
A community connecting businesses with stakeholders Brainstorm on ideas for change CEO & CSR Money Conference 2010
Don’t invent the wheel… DIY grassroots activism CEO & CSR Money Conference 2010
Don’t invent the wheel… The “karma” of location based cause marketing ► CEO & CSR Money Conference 2010
The CSR 2.0 Adoption Ladder Align Fly & Change CEO & CSR Money Conference 2010
Doing well by doing good… CEO & CSR Money Conference 2010
Change starts from within… 140.000 IBM employees participated online to the biggest brainstorming session ever made to co-decide the future strategy of the company CEO & CSR Money Conference 2010
Yes, there is a ROI…* “Social Media Investment… leads to an Action, that creates a Reaction, which delivers a Non-Financial Impact, that may ultimately… …cause a Financial Impact.” Quote from Evo Terra *…but that’s another presentation! CEO & CSR Money Conference 2010
“Reforming management into a discipline which captures the relevant complexities of society, translating critical issues into business action, while aligning profits with welfare, and thereby maximising the potential of capitalism – that is a far more demanding agenda than the exercises promoted by mainstream CSR.” Rolf Lunheim, Norwegian University of Science and Technology CEO & CSR Money Conference 2010
Credits •• Cat:http://www.flickr.com/photos/tambako/2473970479/ Cat:http://www.flickr.com/photos/tambako/2473970479/ •• Moon Ladder: http://www.flickr.com/photos/preef/2782284370/ Moon Ladder: http://www.flickr.com/photos/preef/2782284370/ •• Magnet: http://www.flickr.com/photos/61398524@N00/3776988868 Magnet: http://www.flickr.com/photos/61398524@N00/3776988868 •• Post-it: http://www.flickr.com/photos/flatcat/3555774083/ Post-it: http://www.flickr.com/photos/flatcat/3555774083/ •• Lobster cat: http://www.flickr.com/photos/sistermaryeris/2314000696/sizes/l/ Lobster cat: http://www.flickr.com/photos/sistermaryeris/2314000696/sizes/l/ CEO & CSR Money Conference 2010
Welcome to the Age of Corporate Accountability & Transparency http://scicada.com CEO & CSR Money Conference 2010

Recomendados

How to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your BrandHow to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your Brand
Agility PR Solutions
 
CSR : Impact on marketing strategy
CSR : Impact on marketing strategyCSR : Impact on marketing strategy
CSR : Impact on marketing strategy
Ayush Parekh
 
CSR for startups
CSR for startupsCSR for startups
CSR for startups
Asma'a Al-kayalli
 
Csr presentation
Csr presentationCsr presentation
Csr presentation
Rhys Williams
 
2017-02-14 Corporate Social Responsibility for Impact
2017-02-14 Corporate Social Responsibility for Impact2017-02-14 Corporate Social Responsibility for Impact
2017-02-14 Corporate Social Responsibility for Impact
Raffa Learning Community
 
CSR In Tourism
CSR In TourismCSR In Tourism
CSR In Tourism
Abdul Hamid
 
2012-2013 Corporate Citizenship Report
2012-2013 Corporate Citizenship Report2012-2013 Corporate Citizenship Report
2012-2013 Corporate Citizenship Report
MWWPR
 
CSR BY JIDE
CSR BY JIDECSR BY JIDE
CSR BY JIDE
Babajide AFFINNIH HND, ACTI, ACS, ACA
 

Recomendados

How to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your BrandHow to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your Brand
Agility PR Solutions
 
CSR : Impact on marketing strategy
CSR : Impact on marketing strategyCSR : Impact on marketing strategy
CSR : Impact on marketing strategy
Ayush Parekh
 
CSR for startups
CSR for startupsCSR for startups
CSR for startups
Asma'a Al-kayalli
 
Csr presentation
Csr presentationCsr presentation
Csr presentation
Rhys Williams
 
2017-02-14 Corporate Social Responsibility for Impact
2017-02-14 Corporate Social Responsibility for Impact2017-02-14 Corporate Social Responsibility for Impact
2017-02-14 Corporate Social Responsibility for Impact
Raffa Learning Community
 
CSR In Tourism
CSR In TourismCSR In Tourism
CSR In Tourism
Abdul Hamid
 
2012-2013 Corporate Citizenship Report
2012-2013 Corporate Citizenship Report2012-2013 Corporate Citizenship Report
2012-2013 Corporate Citizenship Report
MWWPR
 
CSR BY JIDE
CSR BY JIDECSR BY JIDE
CSR BY JIDE
Babajide AFFINNIH HND, ACTI, ACS, ACA
 
Csr vrinda devika amenda anit
Csr vrinda devika amenda anitCsr vrinda devika amenda anit
Csr vrinda devika amenda anit
Amenda Joy
 
Introduction to Corporate Social Responsibility
Introduction to Corporate Social ResponsibilityIntroduction to Corporate Social Responsibility
Introduction to Corporate Social Responsibility
Dr. Mark Willis
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
ProColombia
 
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIACORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
Shree Ganesh
 
4 Key Components to Winning CSR This 2017 (Webinar)
4 Key Components to Winning CSR This 2017 (Webinar) 4 Key Components to Winning CSR This 2017 (Webinar)
4 Key Components to Winning CSR This 2017 (Webinar)
CyberGrants
 
The benefits of a corporate social responsibility campaign
The benefits of a corporate social responsibility campaignThe benefits of a corporate social responsibility campaign
The benefits of a corporate social responsibility campaign
nicolasrouillon
 
Csr
CsrCsr
Csr
Srishti Gupta
 
A Literature Review on CSR
A Literature Review on CSRA Literature Review on CSR
A Literature Review on CSR
Abdul Hamid
 
Khalid Alqoud - Corporate Social Responsibility
Khalid Alqoud - Corporate Social ResponsibilityKhalid Alqoud - Corporate Social Responsibility
Khalid Alqoud - Corporate Social Responsibility
Talal Al-Shammari
 
From Ideas to Action - Planning for sustainable CSR
From Ideas to Action - Planning for sustainable CSR From Ideas to Action - Planning for sustainable CSR
From Ideas to Action - Planning for sustainable CSR
greenkettleconsulting
 
Strategic Corporate Social Responsibility
Strategic Corporate Social ResponsibilityStrategic Corporate Social Responsibility
Strategic Corporate Social Responsibility
Sambit Kumar Dwivedi
 
CSR for sustainable business
CSR for sustainable businessCSR for sustainable business
CSR for sustainable business
Dr Ramakrishnan Ramachandran
 
CSR in practice
CSR in practiceCSR in practice
CSR in practice
Frank Mueller
 
Corporate Social Responsability (english version)
Corporate Social Responsability (english version)Corporate Social Responsability (english version)
Corporate Social Responsability (english version)
BPI group
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
Rajesh Neithilath
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
Madangki Ramaswaamy
 
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In IndiaCORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
Satyaki Chowdhury
 
Corporate Social Responsibility CSR PowerPoint Templates
Corporate Social Responsibility CSR PowerPoint TemplatesCorporate Social Responsibility CSR PowerPoint Templates
Corporate Social Responsibility CSR PowerPoint Templates
24point0
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
Elaine Chow
 
Corporate social responsibility ppt babasab patil
Corporate social responsibility ppt babasab patil Corporate social responsibility ppt babasab patil
Corporate social responsibility ppt babasab patil
Babasab Patil
 
CSR & Social Media
CSR & Social MediaCSR & Social Media
CSR & Social Media
Drizzlin Media
 
Leveraging Social Media For Business
Leveraging Social Media For BusinessLeveraging Social Media For Business
Leveraging Social Media For Business
Jay Deragon
 

Más contenido relacionado

La actualidad más candente

4 Key Components to Winning CSR This 2017 (Webinar)
4 Key Components to Winning CSR This 2017 (Webinar) 4 Key Components to Winning CSR This 2017 (Webinar)
4 Key Components to Winning CSR This 2017 (Webinar)
CyberGrants
 
Corporate Social Responsability (english version)
Corporate Social Responsability (english version)Corporate Social Responsability (english version)
Corporate Social Responsability (english version)
BPI group
 
Corporate Social Responsibility CSR PowerPoint Templates
Corporate Social Responsibility CSR PowerPoint TemplatesCorporate Social Responsibility CSR PowerPoint Templates
Corporate Social Responsibility CSR PowerPoint Templates
24point0
 

La actualidad más candente (20)

Csr vrinda devika amenda anit
Csr vrinda devika amenda anitCsr vrinda devika amenda anit
Csr vrinda devika amenda anit
 
Introduction to Corporate Social Responsibility
Introduction to Corporate Social ResponsibilityIntroduction to Corporate Social Responsibility
Introduction to Corporate Social Responsibility
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIACORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
 
4 Key Components to Winning CSR This 2017 (Webinar)
4 Key Components to Winning CSR This 2017 (Webinar) 4 Key Components to Winning CSR This 2017 (Webinar)
4 Key Components to Winning CSR This 2017 (Webinar)
 
The benefits of a corporate social responsibility campaign
The benefits of a corporate social responsibility campaignThe benefits of a corporate social responsibility campaign
The benefits of a corporate social responsibility campaign
 
Csr
CsrCsr
Csr
 
A Literature Review on CSR
A Literature Review on CSRA Literature Review on CSR
A Literature Review on CSR
 
Khalid Alqoud - Corporate Social Responsibility
Khalid Alqoud - Corporate Social ResponsibilityKhalid Alqoud - Corporate Social Responsibility
Khalid Alqoud - Corporate Social Responsibility
 
From Ideas to Action - Planning for sustainable CSR
From Ideas to Action - Planning for sustainable CSR From Ideas to Action - Planning for sustainable CSR
From Ideas to Action - Planning for sustainable CSR
 
Strategic Corporate Social Responsibility
Strategic Corporate Social ResponsibilityStrategic Corporate Social Responsibility
Strategic Corporate Social Responsibility
 
CSR for sustainable business
CSR for sustainable businessCSR for sustainable business
CSR for sustainable business
 
CSR in practice
CSR in practiceCSR in practice
CSR in practice
 
Corporate Social Responsability (english version)
Corporate Social Responsability (english version)Corporate Social Responsability (english version)
Corporate Social Responsability (english version)
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In IndiaCORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
CORPORATE SOCIAL RESPONSIBILITY - Background & Implications In India
 
Corporate Social Responsibility CSR PowerPoint Templates
Corporate Social Responsibility CSR PowerPoint TemplatesCorporate Social Responsibility CSR PowerPoint Templates
Corporate Social Responsibility CSR PowerPoint Templates
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Corporate social responsibility ppt babasab patil
Corporate social responsibility ppt babasab patil Corporate social responsibility ppt babasab patil
Corporate social responsibility ppt babasab patil
 

Destacado

Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...
Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...
Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...
Business Development Institute
 
How companies are doing CSR in Social Media
How companies are doing CSR in Social MediaHow companies are doing CSR in Social Media
How companies are doing CSR in Social Media
Dinesh Thakur
 
Global Social Media and CSR Report
Global Social Media and CSR ReportGlobal Social Media and CSR Report
Global Social Media and CSR Report
Wolfstar
 

Destacado (20)

CSR & Social Media
CSR & Social MediaCSR & Social Media
CSR & Social Media
 
Leveraging Social Media For Business
Leveraging Social Media For BusinessLeveraging Social Media For Business
Leveraging Social Media For Business
 
Social Media for CSR & Ethical Branding
Social Media for CSR & Ethical BrandingSocial Media for CSR & Ethical Branding
Social Media for CSR & Ethical Branding
 
Social Media and Corporate Social Responsibility
Social Media and Corporate Social ResponsibilitySocial Media and Corporate Social Responsibility
Social Media and Corporate Social Responsibility
 
social media for social good / ACCJ July 6, 2011
social media for social good / ACCJ July 6, 2011social media for social good / ACCJ July 6, 2011
social media for social good / ACCJ July 6, 2011
 
Challenges for Online PR & Marketing in Sustainable Tourism
Challenges for Online PR & Marketing in Sustainable TourismChallenges for Online PR & Marketing in Sustainable Tourism
Challenges for Online PR & Marketing in Sustainable Tourism
 
Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...
Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...
Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Ob...
 
Social media and csr ss
Social media and csr ssSocial media and csr ss
Social media and csr ss
 
Social Media in CSR
Social Media in CSRSocial Media in CSR
Social Media in CSR
 
How companies are doing CSR in Social Media
How companies are doing CSR in Social MediaHow companies are doing CSR in Social Media
How companies are doing CSR in Social Media
 
CSR communication in Social Media
CSR communication in Social MediaCSR communication in Social Media
CSR communication in Social Media
 
CSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front LinesCSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front Lines
 
UN Social Media and CSR Report 2011
UN Social Media and CSR Report 2011UN Social Media and CSR Report 2011
UN Social Media and CSR Report 2011
 
Global Social Media and CSR Report
Global Social Media and CSR ReportGlobal Social Media and CSR Report
Global Social Media and CSR Report
 
Ogilvy Digital Lab
Ogilvy Digital LabOgilvy Digital Lab
Ogilvy Digital Lab
 
Sustainability 2.0 - The Confluence of Sustainability and Social Media
Sustainability 2.0 - The Confluence of Sustainability and Social MediaSustainability 2.0 - The Confluence of Sustainability and Social Media
Sustainability 2.0 - The Confluence of Sustainability and Social Media
 
GravyTrain- Best Digital Advertising Agency in Delhi
GravyTrain- Best Digital Advertising Agency in DelhiGravyTrain- Best Digital Advertising Agency in Delhi
GravyTrain- Best Digital Advertising Agency in Delhi
 
Session 2, Etter & Morsing
Session 2, Etter & MorsingSession 2, Etter & Morsing
Session 2, Etter & Morsing
 
Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)
 
Communicating in a Crisis
Communicating in a CrisisCommunicating in a Crisis
Communicating in a Crisis
 

Similar a Social Media/CSR workshop

Social Media In Financial Services Lee Provoost Headshift
Social Media In Financial Services Lee Provoost HeadshiftSocial Media In Financial Services Lee Provoost Headshift
Social Media In Financial Services Lee Provoost Headshift
Philip Calvert
 
From Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web VersionFrom Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web Version
guest7024c7
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
mrinal127
 
Social media presentation alpesh doshi v1.2
Social media presentation alpesh doshi v1.2Social media presentation alpesh doshi v1.2
Social media presentation alpesh doshi v1.2
Alpesh Doshi
 
Profit + Soul = The New Sustainable Business Model
Profit + Soul = The New Sustainable Business ModelProfit + Soul = The New Sustainable Business Model
Profit + Soul = The New Sustainable Business Model
matthewtye08
 
Evolution of the Corporate Site
Evolution of the Corporate SiteEvolution of the Corporate Site
Evolution of the Corporate Site
Resource/Ammirati
 
Evolution of the Corporate Site
Evolution of the Corporate SiteEvolution of the Corporate Site
Evolution of the Corporate Site
Resource/Ammirati
 

Similar a Social Media/CSR workshop (20)

Social Media In Financial Services Lee Provoost Headshift
Social Media In Financial Services Lee Provoost HeadshiftSocial Media In Financial Services Lee Provoost Headshift
Social Media In Financial Services Lee Provoost Headshift
 
Jci Csr Leadership Toolkit 1228667168760971 8
Jci Csr Leadership Toolkit 1228667168760971 8Jci Csr Leadership Toolkit 1228667168760971 8
Jci Csr Leadership Toolkit 1228667168760971 8
 
From Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web VersionFrom Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web Version
 
Auc2011 registration general-preview
Auc2011 registration general-previewAuc2011 registration general-preview
Auc2011 registration general-preview
 
AUC 2011 General Preview!
AUC 2011 General Preview!AUC 2011 General Preview!
AUC 2011 General Preview!
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Responsible Business Summit 2013
Responsible Business Summit 2013Responsible Business Summit 2013
Responsible Business Summit 2013
 
JCI CSR Leadership Toolkit
JCI CSR Leadership ToolkitJCI CSR Leadership Toolkit
JCI CSR Leadership Toolkit
 
MACPA 2013 Innovation Summit - Press Conference
MACPA 2013 Innovation Summit - Press ConferenceMACPA 2013 Innovation Summit - Press Conference
MACPA 2013 Innovation Summit - Press Conference
 
Social media presentation alpesh doshi v1.2
Social media presentation alpesh doshi v1.2Social media presentation alpesh doshi v1.2
Social media presentation alpesh doshi v1.2
 
Improving the image of construction
Improving the image of constructionImproving the image of construction
Improving the image of construction
 
Profit + Soul = The New Sustainable Business Model
Profit + Soul = The New Sustainable Business ModelProfit + Soul = The New Sustainable Business Model
Profit + Soul = The New Sustainable Business Model
 
Evolution of the Corporate Site
Evolution of the Corporate SiteEvolution of the Corporate Site
Evolution of the Corporate Site
 
Evolution of the Corporate Site
Evolution of the Corporate SiteEvolution of the Corporate Site
Evolution of the Corporate Site
 
India CSR Summit and Exhibition 2017-Pre-Event Brochure
India CSR Summit and Exhibition 2017-Pre-Event BrochureIndia CSR Summit and Exhibition 2017-Pre-Event Brochure
India CSR Summit and Exhibition 2017-Pre-Event Brochure
 
The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)The Future of Business in a connected world (FPA Boston Presentation)
The Future of Business in a connected world (FPA Boston Presentation)
 
The Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumThe Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO Forum
 
2016-10-20 Creating Authentic CSR
2016-10-20 Creating Authentic CSR2016-10-20 Creating Authentic CSR
2016-10-20 Creating Authentic CSR
 
How Social Networking & Remote Conferencing (SL) Transfomed MACPA
How Social Networking & Remote Conferencing (SL) Transfomed MACPAHow Social Networking & Remote Conferencing (SL) Transfomed MACPA
How Social Networking & Remote Conferencing (SL) Transfomed MACPA
 
Relevance
Relevance Relevance
Relevance
 

Último

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 

Social Media/CSR workshop

  • 1. The Age of CAT Social Media Workshop | N.Anagnostou – V.Goulandris CEO & CSR Money Conference 2010
  • 2. Agenda Social Media: What is & how to CSR & Social Media: The relation The BP oil spill case About Strategies The CSR Adoption Ladder CEO & CSR Money Conference 2010
  • 3. The New Drivers of Change Ubiquitous connectivity (4bill mobile phones, 1,5 bill internet users) Collective consciousness (moulded through globalization, shared through social networks, enhanced through open collaboration) Multiple identities (your employee may well be a member of your NGO adversary) Convergence (and messages spreading across media, devices, platforms, even cultures) The Open Source Paradigm CEO & CSR Money Conference 2010
  • 4. CEO & CSR Money Conference 2010
  • 5. What is social media Social media and networks refers mainly to content that citizens create via free-to-use online tools and platforms, the aim being to share views, opinions, experiences etc with people they select to connect with. “Democratization” of the public space; the end of the hierarchical relationships and mediators, the rise of informal networks, new forms of interaction, self organization and self definition of communities. Transparency & Accountability: Core promise of a networked society. CEO & CSR Money Conference 2010
  • 6. Conversation Prism Blogs Social Networks Media Sharing Social Bookmarking Microblogging Wikis Forums Widgets etc CEO & CSR Money Conference 2010 Graph by Brian Solis
  • 7. CEO & CSR Money Conference 2010
  • 8. Principles of participation Conversations - WoM WOM viral spreading Trust – Reputation - Fame Influencer involvement Relationship Building - Communities CEO & CSR Money Conference 2010
  • 9. "Think of social media as a cocktail party. "Think of social media as a cocktail party. You don't go into the cocktail party and go into You don't go into the cocktail party and go into the middle room and scream at the top of your the middle room and scream at the top of your lungs and say, 'Buy my products.' … What lungs and say, 'Buy my products.' … What works is you have some meaningful works is you have some meaningful conversation first. conversation first. And that's just how social media works." And that's just how social media works." David Spark, San Francisco. David Spark, San Francisco. CEO & CSR Money Conference 2010
  • 10. CSR: Business as usual? • Stakeholders demand that the company they support has business practices that positively impact society while achieving financial success. • The performance of a company is based on the "triple bottom line" or "sustainable" approach - social, environmental, and financial data • Largely a self-regulating mechanism but governance issues increasingly creep in (e.g. financial markets, food etc) • CSR embraces two main concepts: accountability and transparency. CEO & CSR Money Conference 2010
  • 11. CSR: What is not… Charity & donations, Annual Reports that no-one reads, advertising your good deeds, tacky messages, inconsistent behavior, lack of truthful communication, underestimating your audience, a… Fake CEO & CSR Money Conference 2010
  • 12. CSR: What is… A responsible citizen, an active member of society which assists in advancing its values and strengths, which listens and debates earnestly, which respects people and is... Authentic CEO & CSR Money Conference 2010
  • 13. The common ground Transparency Social & CSR Media Accountability CEO & CSR Money Conference 2010
  • 14. For all Stakeholders Interest Groups Media Suppliers Fan Clubs POS Co Staff Govt NGOs Shareholders regulators Engage Identify Local communities Plan Analyse CEO & CSR Money Conference 2010
  • 15. Communication beyond advertising CEO & CSR Money Conference 2010
  • 16. The BP Case BP according to users CEO & CSR Money Conference 2010 Images from brandtags.net
  • 17. Brandjacking where it hurts most… …your brand CEO & CSR Money Conference 2010
  • 18. CEO & CSR Money Conference 2010
  • 19. Re: BP buys search engine share of attention spending > $10,000/day on Google Adwords CEO & CSR Money Conference 2010
  • 20. CEO & CSR Money Conference 2010
  • 21. Can you hide? Information is abundant, realtime. Social media allows user collaboration in crises. CEO & CSR Money Conference 2010
  • 22. Can you hide? ◄Put this widget on your site Campaign ► CEO & CSR Money Conference 2010
  • 23. Strategies CEO & CSR Money Conference 2010
  • 24. Strategy First Tools follow CEO & CSR Money Conference 2010
  • 25. The CSR 2.0 Adoption Ladder Fly Align & Change Run Engage & Energize Walk Communicate & Connect Crawl Listen & Broadcast (CSR1.0) CEO & CSR Money Conference 2010
  • 26. What you can do… Employees: Ambassador power, let them co-create your policy, identify leaders and laggards, induce motivation and pride. Customers: Find what makes them tick, identify their own networks and interests, listen to them, share your policies, open the window. Investors: Explain-explain-explain, there is never enough info, address their concerns and answer their questions before they are voiced. NGOs: Tap into knowledge you don’t have, networks you don’t own, innovative ideas you can’t produce CEO & CSR Money Conference 2010
  • 27. The CSR 2.0 Adoption Ladder Listen Crawl & Broadcast CEO & CSR Money Conference 2010
  • 28. Broadcast… CEO & CSR Money Conference 2010
  • 29. Broadcast… CEO & CSR Money Conference 2010
  • 30. LISTEN CEO & CSR Money Conference 2010
  • 31. The CSR 2.0 Adoption Ladder Communicate Walk & Connect CEO & CSR Money Conference 2010
  • 32. Blog on CSR Policy CEO & CSR Money Conference 2010
  • 33. Branded microsite, blog & forum on CSR Policy (did not save them from the known social media fail case!) CEO & CSR Money Conference 2010
  • 34. The CSR 2.0 Adoption Ladder Engage Run & Energize CEO & CSR Money Conference 2010
  • 35. Social applications CEO & CSR Money Conference 2010
  • 36. Energizing & mobilizing society CEO & CSR Money Conference 2010
  • 37. CEO & CSR Money Conference 2010
  • 38. A community connecting businesses with stakeholders Brainstorm on ideas for change CEO & CSR Money Conference 2010
  • 39. Don’t invent the wheel… DIY grassroots activism CEO & CSR Money Conference 2010
  • 40. Don’t invent the wheel… The “karma” of location based cause marketing ► CEO & CSR Money Conference 2010
  • 41. The CSR 2.0 Adoption Ladder Align Fly & Change CEO & CSR Money Conference 2010
  • 42. Doing well by doing good… CEO & CSR Money Conference 2010
  • 43. Change starts from within… 140.000 IBM employees participated online to the biggest brainstorming session ever made to co-decide the future strategy of the company CEO & CSR Money Conference 2010
  • 44. Yes, there is a ROI…* “Social Media Investment… leads to an Action, that creates a Reaction, which delivers a Non-Financial Impact, that may ultimately… …cause a Financial Impact.” Quote from Evo Terra *…but that’s another presentation! CEO & CSR Money Conference 2010
  • 45. “Reforming management into a discipline which captures the relevant complexities of society, translating critical issues into business action, while aligning profits with welfare, and thereby maximising the potential of capitalism – that is a far more demanding agenda than the exercises promoted by mainstream CSR.” Rolf Lunheim, Norwegian University of Science and Technology CEO & CSR Money Conference 2010
  • 46. Credits •• Cat:http://www.flickr.com/photos/tambako/2473970479/ Cat:http://www.flickr.com/photos/tambako/2473970479/ •• Moon Ladder: http://www.flickr.com/photos/preef/2782284370/ Moon Ladder: http://www.flickr.com/photos/preef/2782284370/ •• Magnet: http://www.flickr.com/photos/61398524@N00/3776988868 Magnet: http://www.flickr.com/photos/61398524@N00/3776988868 •• Post-it: http://www.flickr.com/photos/flatcat/3555774083/ Post-it: http://www.flickr.com/photos/flatcat/3555774083/ •• Lobster cat: http://www.flickr.com/photos/sistermaryeris/2314000696/sizes/l/ Lobster cat: http://www.flickr.com/photos/sistermaryeris/2314000696/sizes/l/ CEO & CSR Money Conference 2010
  • 47. Welcome to the Age of Corporate Accountability & Transparency http://scicada.com CEO & CSR Money Conference 2010