Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.

1. Senior Copywriter & Brand Strategist
Craft killer headlines
Embracing creativity as an analytical copywriter
/brianne-dromey

7. COVER PAGE

8. Brianne
Dromey
Senior Copywriter
& Brand Strategist
One Net Inc

9. 01 .Write without
judgement
/brianne-dromey

11. INNER CRITIC

12. 02 .
Dig deep
for new
perspectives
/brianne-dromey

13. Write 50
unique lines
(But actually...50)

14. Write 50
unique lines
(But actually...50)
COVER PAGE

15. 2. Word play
3. Picture play
4. Table merges
02.
1. Voice of customer
/brianne-dromey

16. 1. Voice of customer
2. Word play
3. Picture play
4. Table merges
02.
/brianne-dromey

17. Have a
conversation
And record it

19. Trying to figure out the holy grail of VR. A
real VR experience. Want it to be easy to do
(like Wii, anyone can do it /use it) Really
want to wow people.
We tell stories. The riders are immersed.
You’re part of the experience. More than
showing pretty pictures.

20. Trying to figure out the holy grail of VR. A
real VR experience. Want it to be easy to do
(like Wii, anyone can do it /use it) Really
want to wow people.
We tell stories. The riders are immersed.
You’re part of the experience. More than
showing pretty pictures.

21. Trying to figure out the holy grail of VR. A
real VR experience. Want it to be easy to do
(like Wii, anyone can do it /use it) Really
want to wow people.
We tell stories. The riders are immersed.
You’re part of the experience. More than
showing pretty pictures.

22. Trying to figure out the holy grail of VR. A
real VR experience. Want it to be easy to do
(like Wii, anyone can do it /use it) Really
want to wow people.
We tell stories. The riders are immersed.
You’re part of the experience. More than
showing pretty pictures.

23. Wii meets wow

24. INNER CRITIC
Wii meets wow

25. Trying to figure out the holy grail of VR. A
real VR experience. Want it to be easy to do
(like Wii, anyone can do it /use it) Really
want to wow people.
We tell stories. The riders are immersed.
You’re part of the experience. More than
showing pretty pictures.

26. 1. Voice of customer
3. Picture play
4. Table merges
02. 2. Word play
/brianne-dromey

27. Good writers
use a thesaurus

28. Good writers
use a thesaurus
INNER CRITIC
IMPOSTER
SYNDROME

29. 2. Phrase Thesaurus
1. Power Thesaurus
3. Word Hippo
www.powerthesaurus.org
www.phrases.org.uk/phrase-thesaurus/
www.wordhippo.com

30. 2. Phrase Thesaurus
1. Power Thesaurus
3. Word Hippo
www.powerthesaurus.org
www.phrases.org.uk/phrase-thesaurus/
www.wordhippo.com

34. Immersive virtual
reality you control

35. Immersive virtual
reality you command

36. Immersive virtual
reality you direct

37. Engaging virtual
reality you direct

38. Captivating virtual
reality you direct

39. Captivating virtual
reality you direct
COVER PAGE

40. Virtual
reality that
absorbs you

41. Virtual
reality where
you call the
shots

42. Virtual
reality where
you wear the
pants

43. INNER CRITIC
Virtual
reality where
you wear the
pants

44. 2. Phrase Thesaurus
1. Power Thesaurus
3. Word Hippo
www.powerthesaurus.org
www.phrases.org.uk/phrase-thesaurus/
www.wordhippo.com

46. Reality check
required

47. 2. Phrase Thesaurus
1. Power Thesaurus
3. Word Hippo
www.powerthesaurus.org
www.phrases.org.uk/phrase-thesaurus/
www.wordhippo.com

49. Be taken
places with
virtual reality

50. Throw
yourself into
new worlds

51. INNER CRITIC
Practice time
1. Pull out your phone
2. Hush your inner critic
www.tinyurl.com/
craftkillerheadlines

52. www.tinyurl.com/
craftkillerheadlines
Steer Direct Absorbing Reality
MESSAGE
Immersive virtual
reality you control

53. 3. Picture play
2. Wordplay
1. Voice of customer
4. Table merges
02.
/brianne-dromey

54. 3. Picture play
4. Table merges
DESIGNER
2. Wordplay
1. Voice of customer
02.
/brianne-dromey

55. copyhackers.com
Joanna Wiebe
@copyhackers

58. Step into
new worlds

60. So real you
can almost
touch it

63. Virtual reality where
you point the story

64. INNER CRITIC
Practice time
1. Pull out your phone
2. Hush your inner critic
www.tinyurl.com/
craftkillerheadlines

65. www.tinyurl.com/
craftkillerheadlines
Steer
Direct
Absorbing
Reality
MESSAGE
Immersive virtual
reality you control

66. 4. Table merges
2. Wordplay
3. Picture play
1. Voice of customer
02.
/brianne-dromey

67. Benefits
Differentiation
Attitude Features

68. Benefits
Differentiation
Attitude Features

69. Benefits
Differentiation
Attitude Features

70. Benefits
Differentiation
Attitude Features

71. Benefits
Differentiation
Attitude Features

72. Benefits
Differentiation
Attitude Features

73. Benefits
Differentiation
Attitude Features
Wake to your wildest
dreams
Defy the edge
Run wild in your
imagination

74. Benefits
Differentiation
Attitude Features
Wake to your wildest
dreams
Defy the edge
Run wild in your
imagination
Bring friends along
for the ride
More than an
elevated arcade
experience
A team that thinks
outside the box

75. Benefits
Differentiation
Attitude Features
Wake to your wildest
dreams
Defy the edge
Run wild in your
imagination
Bring friends along
for the ride
More than an
elevated arcade
experience
A team that thinks
outside the box
Play in a universe
where you control
the storyline
Take your friends to
new worlds
Connect with friends
and family

76. Benefits
Differentiation
Attitude Features
Wake to your wildest
dreams
Defy the edge
Run wild in your
imagination
Bring friends along
for the ride
More than an
elevated arcade
experience
A team that thinks
outside the box
Play in a universe
where you control
the storyline
Take your friends to
new worlds
Connect with friends
and family like never
before
Combine hardware
& software to build
storyworlds
Technology for
immersive
experiences
VR entertainment
that moves you

77. Benefits
Differentiation
Attitude Features
Wake to your wildest
dreams
Defy the edge
Bring friends along
for the ride
More than an
elevated arcade
experience
A team that thinks
outside the box
Play in a universe
where you control
the storyline
Take your friends to
new worlds
Connect with friends
and family like never
before
Combine hardware
& software to build
storyworlds
Technology for
immersive
experiences
VR entertainment
that moves you
Run wild in your
imagination

78. Benefits
Differentiation
Attitude Features
Wake to your wildest
dreams
Defy the edge
Run wild in your
imagination
Bring friends along
for the ride
More than an
elevated arcade
experience
A team that thinks
outside the box
Play in a universe
where you control
the storyline
Take your friends to
new worlds
Connect with friends
and family like never
before
Combine hardware
& software to build
storyworlds
Technology for
immersive
experiences
VR entertainment
that moves you

79. Benefits
Differentiation
Attitude Features
Wake to your
wildest dreams
Defy the edge
Run wild in your
imagination
Bring friends along
for the ride
More than an
elevated arcade
experience
A team that thinks
outside the box
Play in a universe
where you control
the storyline
Take your friends to
new worlds
Connect with friends
and family like
never before
Combine hardware
& software to build
storyworlds
Technology for
immersive
experiences
VR entertainment
that moves you

80. Never wake up

81. INNER CRITIC
Never wake up

82. 03.Judge with
intention
/brianne-dromey

83. INNER CRITIC

84. INNER CRITIC

85. INNER CRITIC

86. INNER CRITIC

87. INNER CRITIC

89. Creativity is
a muscle
This will get easier

90. Creativity is
a muscle
This will get easier

91. Thank you
Senior Copywriter
& Brand Strategist
One Net Inc
Brianne Dromey
brianne@onenetinc.com
INNER CRITIC
/brianne-dromey