The document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies empower their employees as brand ambassadors by giving them tools to share their experiences and expertise. It also suggests developing a social media strategy with clear goals and metrics, providing content and training employees, and engaging across departments to integrate social media efforts. Examples are given of companies that saw success by encouraging social sharing among employees to improve hiring and raise their online profile.
6. 80% of internet sessions start at search - ‘Buying’ decisions made through online research: read reviews, get opinions. 120 mil Job-related Google searches/mo Content posted on social media is indexed and discoverable by candidates highly influential
7. 50% of active users log on daily for 55 mins 80% of users have tweeted less than 10 times 55 million ppl ~50% outside U.S.
8. Mobile More people have a mobile phone than an Internet-connected PC
10. What Will: Prop up your employees as your brand ambassadors, make them their POV the center of attention, let them tell the story through their lens.
11. The Promise of One-to-One: Labor intensive and hardly scalable
12. How employees can help: Help them support your social recruiting efforts. Give people access to their stories and expertise, provide information, answer questions.
17. Provide the Tools: Encouragement Brand attributes & values Internal social and collaboration tools Social Media Guidelines Engagement Protocols Build engagement skills
18. "One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create . When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content ." -Brian Solis
19. Provide Sharable Content: Tool training Sharable company updates, news, info Process to contribute content & ideas Content calendar Referral Widgets and Social Apps Communicate, Communicate, Communicate
20. Engage New Partners: HR, Marketing, Internal Comms, IT, L&D, Web Teams, external vendors & tool providers all working in concert.
21. ROE: Return on Engagement: What you measure depends on your goals.
23. 16 Hospital Division Needed to integrate and increase awareness of brand & opportunities. Looking to tell their story and improve SEO Resources & Assets: Jobs RSS Feed, Video Content, RLM Database. 3 bloggers; 4 Talent Engagement Admins. Supportive Leadership; Social Recruiting Guidelines; Ambassador Training
26. Social Integration: Careers Web Site Passive Candidate Engagement: Relationship Marketing Opt-In RSS Feed of Career Opps Link to Company Careers Page on Facebook Link to Recruiting Blog Enhanced Job Search Module
27. Recruiting Blog Built on Wordpress & authored by career ambassadors Links to Jobs, Events & RSS Email Subscription Embedded Employee Videos Dynamic Recruiting Events Calendar