Jesse Desjardins slides fra Turisme 2.0-konferencen i Silkeborg februar 2010.

1. 48hoursinDK
& some big ideas
JESSE DESJARDINS
GLOBAL GOSSIP

3. Born 10 15
?
20

5. WHAT YOUNG
TRAVELLERS
THINK OF
DENMARK

6. Age:
17 18 19 20 21 22 23 24 25 26 27 28 29 30-35 35+
Sample
size:
230

7. Visiting Student Resident
13%
20%
Australia New Zealand Other
67%
5%
27%
68%

8. Na2onality:
American
Australian
Austrian
Belgian
British
Canadian
Chilean
Danish
Dutch
Fijian
Finnish
French
German
Greek
Irish
Israeli
Italian
Latvian
Maltese
New Zealander
Norwegian
Polish
Spanish
Swedish
Swiss
Ukrainian

9. Have
you
visited
Denmark?
No Yes
47%
53%

10. My
friends
would
be
most
impressed
if
I
went
to:
Russia
Denmark
Sweden
Norway
Italy
Switzerland
France
Greece
United Kingdom
Portugal
Spain
Malta
Germany
Poland

17. hellodk.com

18. Big Ideas
2010

19. The Internet has
raised the bar

20. good stuff
junk junk junk junk
junk junk junk junk
junk junk junk junk
junk junk junk junk
junk junk junk junk

21. You work in the
best industry for
word of mouth

22. Your future isnt
how good your
twitter pro le is...

23. it’s can you
out-cool your
competition

31. You don’t have to
do it alone

32. Crowdsourcing/
Guestsourcing/
Staffsourcing
(whatever it’s called)

33. Essentially getting other people
to do the hard work for you
Essentially getting other people
to create content for you

34. “Any project, if broken down
Britannica
into sufficiently small,
250 years / <100m to produce
predictable parts, can be
Wikipedia
accomplished for awfullyup to
many times bigger, more close
to free” - Seth Godin for free
date and built almost

37. Facilitating
Feedback

39. The idea everyone
wishes they had:
Best Job in the World

42. Why do most
people fail?
You can’t reheat a soufflé
They don’t have the
resources to pull it off

43. Social media isn’t free
but it does provide
incredible....

44. Leverage

47. A single voice can have
more power than a major
media network

48. Friday, 17 April 2009
2:13 EST
Ashton Kutcher CNN
1,000,000 998,239

49. “We now live in an age in media
that a single voice can have as
much power and relevance on
the Web, that is, as an entire
media network. And I think that
to me was shocking”
Ashton Kutcher

51. Where will guidance
come from in the
future?
other people

54. You don’t need to
be Spielberg

55. new possibilities for consumption.

57. Your content is open to
be remixed, reissued,
redistributed ...

58. yes, made fun of.

59. But the consumer is a
lot more savvy...
and she knows that...

60. Anything can be faked

63. By Products

69. People are drawn
to change

72. Workshop:
BIG IDEAS FOR 2010
14:45

73. Jesse Desjardins
jdesjardins@globalgossip.net