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Video marketing sydney
1. Video marketing sydney
In this file, you can ref free useful materials about video marketing
sydney and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
This is all about a powerful tool to help your website rank higher and
make a good position on the first page of Google.
If you make a really good commercial video and upload it onto YouTube
or Dailymotion there are several ways that it can benefit your site.
Everyone who builds a website has one objective in common: To be
noticed and to attract traffic. The only realistic way to do this is to get
your site into a top position on the first page of Google in the relevant
search.
This is probably the prime reason for SEO experts’ existence. There is a
lot to know, a lot of tricks to learn, and a lot of tweaking to do to get a
site there.
While actual website ranking plays a part too, the new website owner
needs to concentrate on position first. High ranking tends to come later,
when the website is trusted by Google as an authority site.
To get the good position on Google, the SEO expert tends to spend a lot
of time on backlinking. This is a way of creating links within the top
ranking websites, blogs, forums, comments, etc, back to your website.
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2. The more quality backlinks you have, usually the quicker and easier it is
to get to the first page, and start building rankings yourself.
What Is Web Video Optimisation?
Among the many techniques used to provide good, varied backlinks to
your site is to make use of YouTube.
Basically two types of Optimisation can be done with website video
marketing in Sydney in order to be on top of things worldwide.
Uploading good quality, watchable videos of your products has the
double advantage that you promote your product and website themselves
by exposing them to potential clients who happen to watch the video,
and also you create very useful backlinks back to your site, which is the
type of SEO that you want.
How Does It Work?
YouTube is the 2nd biggest search engine on the Internet with more than
1.6 billion searches per month. It is second only to Google. Not only do
people visit YouTube itself and browse through videos that interest them,
many other sites, such as Facebook, are filled with videos that people
have pasted to show their friends. So, the estimate of 1.6 billion people
actually watching YouTube videos each month is probably conservative.
How can you afford to miss this audience?
How Do We Do This?
Once you have had your video production prepared for video
optimisation from Sydney, and you are satisfied with it, you need to
upload it on to YouTube.
This is how you do it:
· The video should not be more than 10 minutes in length.
· It should not more than 1 gigabyte in size.
· It must be in an acceptable movie format.
· Log into your YouTube account (or open an account by following
the prompts).
· Click on the upload button on the top right hand side.
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3. · Fill in the title.
· Add the description (This is very important as it should contain the
sort of search words or phrases people are likely to use to find it).
· Select your video category from the drop down menu.
· Fill in the tags: These are your main keywords (anchor text).
These are the keywords that link to your website.
· Select whether you want your video public or private. (This is
under ‘Broadcast options’)
· Sharing options: select comments, comment votings, video
responses, ratings, embedding, syndication. This is very important as
multiple comments tend to draw the attention of Google. You can place
your own comments there too, with backlinks to your site.
· Save your settings
· You can use the autoshare options, twitter, facebook, etc. (This is
another way to give your site backlinks).
· Click on ‘browse’ to select the video file you would like to upload
from your computer.
· Click on ‘video upload’ and the thing is done.
The best place to put your backlinks is believed to be in the ‘video
description text’ section, within the very first line of text.
Another place is in the ‘statistics and data’ section. Just click on the
little arrow to the left of the title and you will see ‘links’. This gives you
a list of everyone who has imbedded this video on their site. (Ideally you
should be first to imbed your video.) This gives you a second link.
Even though it is believed that YouTube links are ‘nofollow’, people still
seem to benefit from links. As long as the video is related to your
business and if it is popular, you’ll get a good link regardless.
Another Important Way For YouTube To Boost Your Website
With YouTube you have another way to help improve the ranking of
your site, and this is how it works:
YouTube is run by Google. It is obvious that the Google spiders tend to
be hovering a lot around their site as well as other sites carrying their
videos. If you include a YouTube Video on your site, the result is that
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4. you are going to be more easily indexed by Google. That means you
will be noticed.
Especially when a site is new, it is pretty well invisible to Google at first.
Sometimes for a long time. Using YouTube on your site helps to bring it
to Google’s attention.
In addition there is a belief that quality websites have videos, as opposed
to spammy websites, which do not! How true this is I don’t know, but
definitely Google hates spam websites!
It is very easy to load a YouTube video onto your site. First upload your
special video onto YouTube, and then download it again onto your site.
This is how you do it:
· Go to YouTube and look for the video you want (Your own or any
other relevant video).
· To imbed your video, click imbed, below the video, choose the
size to suit your page.
· Click the HTML code and copy it, now go back to your website
post or page.
· Click on “HTML” view, and paste the code.
· Select where you want to place the video on your page.
· Now you can preview it, and make sure everything looks good.
There you have it!
What About Dailymotion?
This is another video sharing service website situated in Paris, France.
It is currently believed that Dailymotion is the second largest video site
in the world after YouTube.
At the end of last year nearly 100 million unique visitors visited the site
each month. So it can be a highly significant site especially if your
business is targeting French or Continental European people.
Book Your One Hour Free Video Optimisation Consultation Today.
Aussie Internet Video Production has a range of cost effective video
optimisation packages to suit any Australian business.
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5. We specialise in working with businesses across Australia. With offices
in Sydney, Melbourne, Perth, Brisbane and the Gold Coast we are
looking forward to showing you how you can harness the power of a
professional website video production and marketing video for your
business.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
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6. When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
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7. Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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