Walton Area Chamber and SEOM Solutions present the Digital Marketing & Social Media session #3.

1. ANNUAL MARKETING STRATEGY
DEVELOPMENT | SESSION #3
PUTTING SOCIAL TO WORK
PRESENTED BY: Walton Area Chamber of Commerce & SEOM Solutions

2. WHAT DO YOU OFFER | SESSION #1 RECAP
A/C Company
What
 Air Allergen Removal/Improvements
 24/7 Service/Repair
 Serves all of Walton & Bay County
 Preventive Maintenance
 New Units at Discounted Prices
 Licensed & Insured
Rental Company
What
 Largest rental inventory in Seaside
 Exclusive ONSITE rental office
 Hosts variety of Annual events
 Group accommodations
 Meetings & Weddings
 Property Management
 Housekeeping
 Maintenance

3. WHO & WHERE DO YOU OFFER IT | SESSION #1 RECAP
A/C Company
Who
 Primary & Secondary Home Owners
 Allergy ridden homes
 Families with children
 Rental Companies
 General Maintenance Companies
Where
 Local Market
 Walton County
 Bay County
Onsite Rental Company
Who
 Families with children
 Couples
 Married or Engaged/Dating
 HHI: $95k+ annually
Where
 Drive Market
 Reference GEO Report in Google Analytics
for list of most popular areas

4. WHEN DO YOU OFFER IT | SESSION #2 RECAP
Q1 2015
JAN: Maintenance
FEB: Maintenance
MAR: Allergies
Q2 2015
APR: Allergies
MAY: Allergies
JUN: Service
Q3 2015
JUL: Service
AUG: Purchase/Replace
SEP: Purchase/Replace
Q4 2015
OCT: Purchase/Replace
NOV: Maintenance
DEC: Maintenance
A/C Company
Refer to Slide #4 for
WHAT

5. MARKETING CALENDAR | SESSION #2 RECAP
JANUARY FEBRUARY MARCH
PROMOTION Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Local Promo
Valentine's Day
Spring Break
APRIL MAY JUNE
Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Easter
Cinco de Mayo
Entertainment
JULY AUGUST SEPTEMBER
Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Entertainment
Entertainment

6. SUPPORTING MEDIA TACTICS | SESSION #2 RECAP
Traditional Media
 Print
 Direct Mail/$200
 News Paper/$225
 Magazine/$1,000
 Handouts/$150
 Radio
 AM/FM/$400
 Satellite Radio/$12,000
 Internet Radio/$8,000
Interactive Media
 Social
 Social PPC/$50
 Blog/free
 Media/$300
 Video/Image
 Display Media/$100
 Search Engine PPC/$100
prices reflected above are an estimate and should be adjusted based on your individual needs

7. GOOGLE BUSINESS = GOOGLE MAPS | GOOGLE PLACES
Brick & mortar
businesses can be found
Service-related company
to be reviewed

8. GOOGLE+
If you manage or own a Google Maps/Places listing, there is a
Google+ page representing your listing

9. ORGANIC SEARCH & CONTENT STRUCTURE
General Focus
Detailed Focus
VERY Detailed Focus

10. EDUCATE CONSUMERS WITH CONTENT
Google’s Algorithm is always evolving to provide consumers
with the most relevant searches results possible, as well as
keep Search Marketers guessing.
Algorithm updates over the past 18 months have driven
marketers and webmasters to develop content that provide
consumers with value, rather than manipulate the algorithm.
The recent use of Social signals within Google’s algorithm
also plays a role in the valuation of your site.

11. SOCIAL SHARING VS SOCIAL PROMOTION
Optimizing the Page’s content for
sharing helps preserve the brand
It is critical to integrate both Sharing
Widgets and Social Profile
promotions on your website
OG Tag anyone?

12. RELEVANCY WINS THE PAY-PER-CLICK GAME
Search Term is “30A Real Estate”
Include target phrase within the
 Title
Description
Landing Page

13. REACH OUT
Mary Huey
Programs & Events Coordinator
Walton Area Chamber of Commerce
P: (850) 267-0683
Mary@waltonareachamber.com
Matthew Titus
Digital Marketing Director
SEOM Solutions
P: (850) 830-6385
Titus@seomsolutions.com