This document discusses using data-driven SEO for the iGaming niche. It recommends analyzing keyword groups and top competitors' sites to identify growth opportunities like link building or content optimization. The author advocates setting up a focused SEO team with specialists and using tools to effectively research, plan strategies, and deliver results. A case study showed how this approach generated over 150,000 monthly organic visits for a client within a year through link building, content updates, and technical improvements.

1. Data Driven SEO
in iGaming niche
Victor Karpenko
SeoProfy

2. Short Bio – Victor Karpenko
15+ years in SEO
5+ years in iGaming
niche
Founder and CEO at
SeoProfy: 150+ people
team that focus only
on SEO for clients
Product owner at
LinkChecker.PRO –
SaaS tool for effective
link building
More info here:
https://seoprofy.com/

3. Table of contents
How to make
important SEO
decisions fast
What data to
collect
How to find
growth points
How to set up
the right team
How to set up
workflow and
deliver

4. Let’s say I want to rank for this keyword

5. I go to
Ahrefs SemRush Majestic SearchMetrics

6. And trying to so what’s going on there

7. Stuff that important
Links Content Age Technical Google parameters
(Speed, CWV)

8. Simply to answer the question’s like
What do I need to do to rank for this keyword group?
How long will it take?
How much money do I need to invest to rank?
What’s the traffic will be after?

9. We always do
dashboards

10. Let’s start

11. So, we analyze TOP 100 and pick winners
for our keyword group

13. Or course some data it’s hard to get,
because of cloudflare

14. Overall, it’s not a problem 

15. Some things you can do manually to have
correct data

16. So now, we have average for
top sites in Google

17. Let’s say you need to build 243 referring
domains for this keyword group

18. Links dashboard

19. Links dashboard - average

20. Links dashboard - dynamics

21. The main
problem in links
Everyone take Ahrefs and Majestic data
and make strategy according to the links
profile

22. Let’s see the difference

23. But how many links there in Google
index?

24. The same with anchor text strategy

25. But how many of those
anchor’s are in INDEX?

26. Most problems in link
building for iGaming sites
1. Incorrect strategy from the
beginning
2. After you lunched link building
campaign, you follow the plan, not
the real picture with index for your
links where:
- Its overoptimized anchor text
- Or not enough optimized anchor text

27. Let’s go to content

28. We analyze all the structures of top web
sites

29. We can see how every top we site
optimized their content

30. And summary for all top web sites

31. How they use keywords in the content

32. And what's the best structure according
to the TOP sites

33. Let’s go technical

34. Google data

35. So, what we see?

36. What we
need to
rank this
keyword
group?
Aged domain >10 years
242 referring domains = most of them
outreach links
3780 words page
About 1,2 year to rank this keyword
according to top websites dynamics
100+ pages website with related articles

37. The whole point
in Data Driven
approach
See the real
picture in
data
01
Find growth
points
02
Implement
it
03

38. The process
Research: Keyword groups, Dashboard, Analytics
Strategy + Plan + Expectations
Setting up the team + clear KPI’s
Delivery
Result

39. To do that,
we use:
1. HR department to find, grade and hire right SEO
specialists
2. LMS (learning management system) to onboard and
teach our standards
3. Tools (internal + external)
- Command Control: research + SEO workflow
- Matrix (projects management tool for all team)
- LinkChecker.PRO – manage link builders so they are
more effective
- WatchDog – to track all web sites and domains
changes
4. Great talents with experience in this niche to
deliver better

40. It’s all about
FOCUS on the
project

41. Average
team
1. SEO team lead
2. Middle SEO
3. Outreach specialist
4. Link builder
5. Content manager (manages
writers)
6. Project Manager

42. Latest case
study in
iGaming
niche
Team:
1. Seo Team Lead (fulltime)
2. Outreach specialist (fulltime)
3. Link builder (fulltime)
4. Content manager (fulltime)
5. Project manager (part time)

43. Results – Search Console (12 month)

44. Results – Search Console (28 days)

45. Results – Google Analytics (1-year, organic
traffic only)

46. Results – Ahrefs traffic

47. Results – LinkChecker.PRO (links build)

48. Results – LinkChecker.PRO (links build –
dynamics)

49. Results –
FTD/per
month
5300 average organic traffic per
day
150000 average organic traffic
per month
150000/100 = 1500 FTD/moth
About 1000 FTD+ per month in
reality

50. Also, to
read
From 0 to $100K per month in casino niche
(affiliate web site):
https://seoprofy.com/news/chiang-mai-seo-
conference/
Driving SEO traffic to casino sites in 2021:
Presentation from IGB Affiliate Amsterdam:
https://seoprofy.com/news/igb-affiliate-
london/
Dominating in Google SERP's with PBN: Past,
Present and Future:
https://www.slideshare.net/seoprofyteam/igb-
affiliate-2019-seoprofy (IGB Affiliate London)

51. Thank you for
attention!
Victor Karpenko
FB:
https://www.facebook.com/victor.karpe
nko
Linkedin:
https://www.linkedin.com/in/victorkarp
enko/
Site: https://seoprofy.com/