1. MERCHANT
NETWORK
Increase your turnover?
Reduce your costs?
WOULD YOU LIKE TO ...

2. Unemployment

3. CURRENT SITUATION
Challenges facing business owners:
Customer migration
to out-of-town shopping centres
Competition
from chain stores
Competition
from online businesses
Increase in online
price comparison
Increased
operating costs
THE ECONOMY
IS CHANGING

4. 10x
People are 10 times more likely to
trust word-of-mouth advertising
than traditional print media
Source: Nielsen,
nielsen.com ID 222329
Source:www.statista.com

5. AGGRESSIVE PRICING STRATEGIES
BIGGER BUDGET ADVERTISING
CONSTRUCTION OF SALES SPACE
DRASTIC COST CUTS
A
B
C
D
CONVENTIONAL
SOLUTIONS

6. 3x
Satisfied customers will
recommend a business to
an average of 3 other people.
Source: werbepraxis-aktuell.de
7x
“It costs up to 7 times more
to gain a new customer
than it does
to retain one.”
Source: Business24.ch, Olaf Hoffmann

7. THANKS TO:
• B2B opportunities
• Lower operating costs
• Reduced marketing costs
THANKS TO:
• Lyoness Shopping Community
• New customers
• Existing customers
WHAT DO YOU GET?
HIGHER PROFITS!
LYONESS
SOLUTIONS

8. Hubert Freidl
CEO Lyoness International
Established: 2003
Employees: 1,000
Countries: 47
SHOP, BENEFIT AND DO GOOD
Loyalty Merchants: 54,000
Points of acceptance: 300,000
Customers: 5,400,000
As of: May 2016
LYONESS
INTERNATIONAL AG

9. • 67 charity and education projects
• 40 “Angel for a Day” campaigns
• Active in 33 countries
• Over 16,000 beneficiaries
• 23 conservation and environmental
projects
• Active in 16 countries
• Reduced footprint: 726 km2

10. A new Loyalty
Merchant is
registered every
10 minutes A new customer
signs up every
37 seconds

11. PHASE 1
PREPARING THE MARKET
• Formation of a national company
• Compliance (GTCs, etc.)
• Acquire office & staff
• Website & documents
• Services, etc.
PHASE 2
INFRASTRUCTURE DEVELOPMENT
• Voucher agreements with chain stores
• Online Shops
• Network expansion (Lyconet Marketers)
• Cashback Card agreements with SMEs
• Lyoness Customers (family, friends)
PHASE 3
FINAL MARKET PREPARATIONS
• Cashback Card agreements with chain stores
• Extensive marketing
(TV, radio, print, online etc.)
• Provide millions of Lyoness customers
with a Cashback Card free of charge
LYONESS' BUSINESS
Millions of customers want
money back with every purchase
(unlimited market potential)!
MARKET POTENTIAL
FOR INTERNATIONAL DEVELOPMENT

12. 25%
of card holders shop more
frequently with a card
Source: Nielsen, 2008
83%
of customer card holders actively
change their shopping behaviour
when participating in a
customer loyalty programme!
Source: Makam Market Research, 2011

13. To benefit from
all their shopping
Made to feel
like they matter
A positive
shopping experience
To have their
loyalty recognised
A loyalty card they can
use in lots of different shops
To save money
To earn
Shopping Points
WHAT DO
YOUR CUSTOMERS WANT?

15. CASHBACK
Money back with every purchase
Up to 5%
into your bank account every Tuesday**
Shopping Points
for fantastic Deals
Up to INR 800
saving per Shopping Point
Friendship Bonus
Up to 0.5%
On purchases by Direct
and Indirect customers
ONE CARD
FOR ALL YOUR PURCHASES
* Assuming monthly purchases of INR 40.000 at Lyoness Loyalty Merchants, based on an average of 2% Cashback and 3 Shopping points per INR 800 purchase and an
average saving of INR 400 for each Shopping Point redeemed; INR 9.600 Cashback and INR 72.000 from redeemed Shopping Points each year.
** Weekly payments in accordance with GTCs.

16. ALWAYS UP-TO-DATE
Integrating online and offline
offers will be the only way for
traditional stores to survive
the future market.
Source: Survey of 41,718 people,
1,872 shopping journals.
Study by Roland Berger
Strategy Consultants and ECE

17. Weekly Cashback
payments confirmed
by SMS
Online news including
newsletter service
Mobile apps for
smartphone and tablets
Global online TV channel
News of the Greenfinity
and the Child & Family
Foundation
Free online office for all
Members
CUSTOMER SERVICE
AND INFORMATION
INR 1,000
transfers

19. INCREASED SALES
from the Lyoness Shopping Community
REDUCED COSTS
with B2B sales through the Loyalty Merchant network
ENCOURAGE REPEAT BUSINESS
with your own Customer Loyalty Programme
INCREASED MARKETING POTENTIAL
through customer relationship management
CUT MARKETING COSTS
with professional targeted marketing
THREE WAYS
TO INCREASE YOUR SALES

20. CASHBACK
+
SHOPPING POINTS
RECOMMENDATION MARKETING
inc. FRIENDSHIP BONUS
ADMINISTRATION
The majority of the mediator commission
that you pay to Lyoness
goes back to your customers
=
RETAINING LOYAL CUSTOMERS
*

21. LYONESS.COM
SALES =
NON-LOYALTY MERCHANTS
TRADITIONAL
MARKETING
PRESS ADS
NEWSPAPER
ADVERTISEMENTS
INR 80.000 RESULT
LOYALTY MERCHANTS
INCREASED SALES TO
LYONESS CUSTOMERS
INR 800.000
SALES =
RESULT INR 80.000*
MEDIATOR
COMMISSION
* To LYONESS (assuming that mediator commission rate is agreed at 10% - may vary between business sectors)
INCREASED SALES
from the Lyoness Shopping Community
YOU DON'T PAY
UNTIL YOU'VE MADE A SALE!

22. Groceries Fuel Cars Clothing Travel & Flights Sports
equipment
Cosmetics
Building & DIY Energy Furniture &
Homeware
Building
Material
Electronics Books & Games Dining Out
EXTENSIVE GLOBAL SHOPPING BENEFITS FOR YOUR CUSTOMERS ...
... AND YOU CAN BENEFIT TOO!
EARN MONEY FROM PURCHASES MADE AT
Hundreds of chain stores
Thousands of online shops
Tens of thousands of SMEs
CUSTOMERS USE THEIR CARDS
ACROSS ALL RETAIL SECTORS

23. Cashback Card:
Your own Full-Branded
loyalty card
MTERM/VTERM:
Register customers, record
sales and check real time
sales data
Merchant Lounge:
Your own easy-to-use
online office
Shopping Point Deals
to reward your customers
Friendship Bonus
Basic statistics module:
Your key figures at a
glance
ENCOURAGE REPEAT BUSINESS
with your own Customer Loyalty Programme
THE BASIC TOOLS
FOR YOUR CUSTOMER LOYALTY PROGRAMME

24. ... Get to know your
customers better
... Communicate with
your customers regularly
... Reward your
loyal customers effectively
... Base business decisions
on facts
... Attract new customers
without extra effort or expense
... Compete with bigger businesses
and online shops
... Assess how satisfied
your customers really are
FROM NOW ON YOU CAN...
?

25. Cashback Card:
Your own Full-Branded
loyalty card
Targeted
newsletter marketing
Targeted
Shopping Point Deals
Analyses, statistics
and evaluations
Customer satisfaction
surveys
Efficient
cross-marketing campaigns
INCREASED MARKETING POTENTIAL
with customer relationship management
MARKETING POWER FOR YOUR
CUSTOMER LOYALTY PROGRAMME
* Depending on market sector and activity

26. THANKS TO:
• B2B opportunities
• Lower operating costs
• Reduced marketing costs
THANKS TO:
• Lyoness Shopping Community
• New customers
• Existing customers
WHAT DO YOU GET?
HIGHER PROFITS!
88%of businesses who invest in customer loyalty
are more profitable than their competitors.
Source: Deloitte

27. INCREASED SALES
from the Lyoness Shopping Community
REDUCED COSTS
with B2B sales through the Loyalty Merchant
network
ENCOURAGE REPEAT BUSINESS
with your own Customer Loyalty Programme
INCREASED MARKETING POTENTIAL
through customer relationship management
CUT MARKETING COSTS
With professional targeted marketing
NOW IT'S UP TO YOU!
INR 19.990SET-UP FEES,
ONE-OFF
PAYMENT
INR 39.990
SET-UP FEES,
ONE-OFF
PAYMENT
Marketing & Service, INR 1.990 monthly
INR 59.990
SET-UP FEES,
ONE-OFF
PAYMENT
Marketing & Service, INR 4.790 monthly
INR 23.990
SET-UP FEES,
ONE-OFF
PAYMENT
INR 47.990
SET-UP FEES,
ONE-OFF
PAYMENT
Marketing & Service, INR 1.990 monthly
INR 71.990
SET-UP FEES,
ONE-OFF
PAYMENT
Marketing & Service, INR 4.790 monthly

28. MORE CUSTOMERS,
MORE BENEFITS!
Create a Cashback Card
featuring your business design!
cashback-solutions.com