Six Web Design Mistakes that will Kill your Marketing
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Presentation for the North Bay Web Conference on web design mistakes that developers could make that would hurt social marketing, SEO and sharing of content
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Six Web Design Mistakes that will Kill your Marketing
- 1. Shana Ray, Digital Marketing + Social Relations @ShaRayRay
- 2. A website that has no call to action, no plan, overloaded with flash, not optimized, etc. – Web Design on Crack Seriously?
- 3. Bad Web Design Is Killing Business
- 4. #1 No Clear Call to Action What do you want users to do once they arrive on your website? Are you looking for them to contact you? Do you want them to buy now? Do you want them to request more information? When you set up your website, you likely established it with a purpose in mind (or at least you should have). You should make it incredibly easy for visitors to complete the desired action once they arrive at your website. Having a clear call to action, whether it’s a request for proposal in the margin or a “Contact Us” button in the upper right hand corner of your site, will help ensure you don’t leave visitors wondering what they should do next.
- 5. #2 All Flash
- 6. #2.5 Flash
- 7. #3 Not Optimizing for Social
- 9. #5 Thinking if you Build it They will Come (without marketing)
- 10. #6 No Goals in Mind
Notas del editor
- Six Web Design Mistakes that Kill your Social Media Marketing, Shana Ray, Digital Marketing + Social Relations@ShaRayRay
- No limit to the amount of cringe-worthy design elementsSome of the biggest mistakes businesses make on a regular basis
- What do you want users to do once they arrive on your website?A Call to Action is getting visitors to do something when they get to the website. Usually you should have only one (or two) for each pageAre you looking for them to contact you?Do you want them to buy now?Do you want them to request more information?When you set up a website, hopefully the client haspurpose in mind (or at least you have helped them see they needed this). Make it incredibly easy for visitors to complete the desired action once they arrive at your website.Having a clear call to action, whether it’s a request for a demo, a “Contact Us” button in the upper right hand corner of your site, or PHYICALaddress will help ensure you don’t leave visitors wondering what they should do next.
- Sites that use a lot of Flash, or that feature important information within Flash elements, will likely run into several problems. I know that I don’t need to explain to you all.The design is harder to read.slow down your site’s load time.Another negative aspect of using Flash is it’s not good for SEO purposes, so anything you include in there won’t be indexed by search engines.Also, they are rarely as mobile friendly as other, more modern options.Most of you all already know all of these. My issue with having a site made all from flash is
- My issue with flash comes down to Pinterest.
- Social media is now a VERYvisual medium.Pinterest.Instagram.Stats on how images get the most engagement on FacebookHaving stunning visuals is not something to be ignored. Pin – Worthy??? Here are 8 ideas:First, test your website with Pinterest. Do this now: copy the URLs of your most visited pages and copy them into Pinterest by clicking on Add at the top of Pinterest and then into the URL field you’ll see after you click Add A Pin in the pop-up window. If you’re having problems getting Pinterest to pull in images, fix it by adding stunning photos.Make sure each page or post has a featured image. This is the image Pinterest will pull in. Make sure your content is pin-worthy. Start thinking about how to make your website content (particularly images and video)remarkable, emotional and interesting.Add text to images. When someone pins an image from your site, all that’s taken with them is the image. For some images on your site, it might be a good idea to add text or a URL to the image. This way, your branding and/or URL go along for the ride as people re-pin the image.
- Don’t try to be all things to all people. Use only a few sharing options. Pick what works best for the type of industry.Don’t over optimize for SEO – More on that in our SEO/Marketing break out sessionAnd don’t be desperate. The best marketing for your brand is a good product. Everything else comes after.
- Patrick McKenzie suggests coding is only 10% of your business and the rest is "dealing with pre-sales inquiries, marketing, SEO, marketing, customer support, marketing, website copywriting, marketing, etc.”Updated content gets visitors coming backPromote your blog posts, new pages, etc. Advice for clients and you. Help them outWe will be talking more about Content and how it relates to SEO and social marketing in our breakout session.
- Sharable content on your website can help:Get new visitorsGet visitors to stick around longerGet visitors to share your content with their communitiesYour client make moneyWhat do you want users to do once they arrive on your website?Are you looking for them to contact you?Do you want them to buy now?Do you want them to request more information?When you set up a website, hopefully the client haspurpose in mind (or at least you have helped them see they needed this). Make it incredibly easy for visitors to complete the desired action once they arrive at your website.Having a clear call to action, whether it’s a request for proposal in the margin or a “Contact Us” button in the upper right hand corner of your site, or address will help ensure you don’t leave visitors wondering what they should do next.
- What do you want users to do once they arrive on your website?Are you looking for them to contact you?Do you want them to buy now?Do you want them to request more information?When you set up a website, hopefully the client haspurpose in mind (or at least you have helped them see they needed this). Make it incredibly easy for visitors to complete the desired action once they arrive at your website.Having a clear call to action, whether it’s a request for proposal in the margin or a “Contact Us” button in the upper right hand corner of your site, or address will help ensure you don’t leave visitors wondering what they should do next.