A presentation concentrating on why in today's constant chatter you need cross medi marketing for your business.

1. Cross Media
Marketing.
Why you
need it now.
SHANE PARKER
PIP PRINTING & MARKETING SERVICES

2. Consumers used to be people
who consumed stuff. Now they
want more. They want
communication “their” way.
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3. People are busier than ever:
Media consumption habits have changed
Attention span is less than 9 seconds
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4. Focus on the Individual
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5. Managing Your
New Role…
p
Traditional
interaction with a
brand across every
touch point. Tradigital
Customer
experience is the
Media
Digital
Media
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6. More channels…..
Your contacts are available on an average of 7.2 channels
• Landline & Mobile Phone
• Social Media (350 +)
• Personal & Business Email
• Online Forums (many)
• Personal & Business Address
• Outdoor Advertising
• Google Ads
• TV
• Radio
and a whole lot more……………
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7. Social Media in the mix
• There are currently over 1 billion Facebook
users. If Facebook were a country, it would
be the world’’s 3rd largest.
• Over 175 million members in 200 countries
• A new member joins approximately every
second
• Twitter usage up 700% in 2013
− One in five (20%) Twitter tweets contains some type
of inquiry or information about a brand-related
product or service.(Study by a research team at
Penn State University)
•• YouTube views exceed 2 billion per day

8. 2014 Marketing
Hey anyone I
know ABC
Any pictures
of their
Are their
use products or
Company?
product? people
trending?
Who works
there?
Does their blog
look like they are
competent?
Let me see
their widget
in action.
“70% of the buying cycle is complete before buyers engage with you.”
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9. Real Time…at the Speed of Now
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10. Conclusions: It’s Time to Nurture Your
Cross Cross-Media Strategy!
• The balance of power between
b buyer and d ll seller h has h d
changed...
Forever
• The economy, technological
advancements, and cultural changes
will continue to drive cross-media
• Customer engagement and
interactivity will be essential
• Campaigns need to communicate
with customers and prospects
through multiple channels
• Communications strategies need to
create uniquely powerful opt-in
preference driven databases to
enhance future communications
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11. Thank you.
Any questions?
Shane Parker
Managing Partner
shane@go2pip.com
309-208-7307
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