disruptive technologies

2. Recap
 Overview of the company
 Global Production, Distribution and Marketing
Management
 Global HRM, Procurement, Financial Management and
Technology

3. Introduction
 Everything starts from research
 Supported by in-depth research, detailed analytics and
actionable data
 Combined with direct customer input Philips arrive at
solutions that are designed to overcome real-world
obstacles to delivering better patient care.

4. Disruptive Technology
 Google Glass IntelliVue
 HealthSuite
 ALS mind control
 VISIQ ultrasound
 Remote Patient Monitoring

5. Google Glass IntelliVue
 Connecting Google glass and Philips monitoring devices
so doctors can check patient data through voice
commands rather than using their hands.
 Allows doctors to view vitals, read checklists, confirm
appointments, voice-control specific systems,
teleconference with their peers across the globe and
manage their schedules with improved efficiency and
accuracy

6. Google Glass IntelliVue

7. HealthSuite – Digital Platform
 Supported by salesforce.com
 Open, cloud based platform
 Apps based personalized programs

8. HealthSuite – Digital Platform

9. ALS Mind Control
 A first-ever proof of such a concept
 Let a person with no mobility control their environment
using brain commands.
 Demonstrates the potential to improve the quality of life
for ALS patients
 Give them the ability to interact, communicate and issue
commands without moving their body or using their
voice.

10. ALS Mind Control - Working
User send brain commands
Wearable display shows
navigation interface
Digital application reads
commands and connects devices Smart products are activated

11. VISIQ Ultrasound
 Designed to provide crystal clear images
 Small light weight portable system attachable to a
touchscreen device
 Use built-in WIFI for DITCOM data transfers to hospitals
 Use cloud PACS to share and storing images
 Battery life of over 2.5 hours of back to back scanning
 Features SonoCT, XRES, AutoSCAN, Tissue Harmonic
Imaging

12. Possibly Disruptive in Future
 BlueTouch
 To stimulate body’s natural healing process
 DoseWise Portal
 Radiation dose management system
 eCareCoordinator
 A clinical Application
 Devices and softwares for Chronic Diseases
 IntelliSpace Cardiovascular
 Improving patient care in cardiovascular
 Ingenia 1.5T S
 Enhancing patient’s experience

13. Disruptive Technology by
Competitors
 Tele-medicine System
 Mobile cart programmed to maneuver through the busy
halls of a hospital
 PEEK Smartphone App
 Uses the smartphone’s camera and flash to scan inside the eye and
diagnose cataracts within 30 seconds.
 Google Contact Lenses
 Measure glucose levels in the tears of diabetic patients
 Tug Pods
 Delivery Droids that ferry pharmaceutical supplies

14. R&D for Future Technologies
 Big Data Visualisation Hackathon
 To enhance and create ideas for innovation
 User-driven innovations
 To acquire, analyze and process data
 "Fabric of Africa”
 Quality Improvement initiative.
 Conducted intensive monitoring of mothers and unborn
babies
 Results show a decreased mortality rate from 6% to 0% in 8
weeks.

15. Recommendations for
Disruptive Technologies
 Stress releasing machine
 Apps updating with maintenance of their devices

16. Use of Social Media
Philips Healthcare has a great exposure of
social media but before they started using
social media, they introduced ‘The social
media policy and principles’ for social media.

17. News Center
 Philips have their own News
Center
 Provide with latest news
about products
 Keep updating about
innovations
 Provides news for
shareholders and investors

18. NetForum Community
 For doctors who are already
using the Philips’ machines
 They can do discussions and
follow webimanrs

19. Twitter
 They use twitter to inform
targeted customers about the
latest researches on the
healthcare and to inform
about the conferences and
congresses.
 They have 269,000 followers
on twitter.

20. Healthcare Professionals on
Twitter

21. Facebook
 Via Facebook they inform
targeted customers about
their latest researches
 Also they inform about the
conferences and congresses
 They review their products

22. LinkedIn
 Use LinkedIn for recruitment
process
 For current researches
 Relevant status updates
increase engagement
 106% increase in engagement
by followers

23. YouTube
 Advertise products
 Share informative videos
about the products
 Share innovative ideas

24. SocialCast
 An enterprise platform, where
employees can log on to find
information faster, exchange
ideas, and ask questions.
 Members increased from 400
to 7000 within two months