Work in progress deck for the Big Data Retail Forum

1. (@5h15h

2. Retail has a multitude of
devices that generate
petabytes of potential
insights
Monitoring and Mining
Social Media Data enables
Retailers to enhance
customer insights
Open Data Sources &
Internal Sources enables
Retailers to better
understand Customers

3. Listening to the Voice of the Customer
15 15
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24
0 2 3 4
6
8
10
14
0
5
10
15
20
25
30
1995 1996 1997 1998 1999 2000 2001 2002
Sales Forecast in 1999
Traditional Cameras Digital Cameras
Extrapolated Forecast Actual Data
0
2
4
6
8
10
12
14
16
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1995 1996 1997 1998 1999 2000 2001 2002
What Really Happened
Traditional Cameras Digital Cameras

4. Predicted demand adjusted for social media influences

5. Home Prices – Retail Sales

6. 0
10
20
30
40
50
60
70
80
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100
Nov Dec Jan Feb
Protein Bar Sales
Sales Twitter Data Twitter Sentiment

7. How A Retailer Figured Out A Teen Girl
Was Pregnant Before Her Father Did
Shopping Patterns Reflect Life Changes
Data from Sales Correlated to Birth Registry to determine patterns
Attempt to get better customer insights & predict what customers want before they tell you

9. Data Brokers

10. Data Markets

18. Top Scenarios for Big Data Analytics in Retail
1. Targeted offers & promotions (50%)
2. Demand forecasting and supply chain modeling (49%)
3. Customer-centric marketing (43%)
4. Loyalty program management (35%)
5. Workforce management (28%)
6. Store design (18%)
7. Loss prevention (16%)

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ACCENTURE ANALYTICS PLATFORM
Technical Platform Services
Is a scalable cloud based platform to delivery BI and Analytics through a subscription model.
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Decision – Now What?Modeling – So What?Sensing – What?
Data Discovery Analysis Functional Analytics Value Realization
Generate Insight Take Action
Role-based Consumption
Accenture Perfect Analytics for CPG
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DEPLOYMENT OPTIONS
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outsourced data and analytics platform.
Example: A global healthcare company has deployed
Perfect Analytics to have a single source of the truth.
Advanced Analytics Only: Modules deployed to
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technology components across emerging markets.
Sandbox/POC Environment: Rapid Prototyping – spin
up POC scenarios to test use cases, adoption, feasibility,
etc… Try before buy concept

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