Without a clear sense of the value social media creates, it’s perhaps not surprising that why we don’t feel comfortable when Organization go beyond mere “experiments” with social-media strategy. A social dynamic seems to have entered the very nature of any business. The technologically advanced stage that business operates in, and the social media savvy talent pool that is fast making its way into the workforce, have made social media gain acceptance in organization much faster than the WWW in 1995 or the ERP in the 1980. Social media is extending the disruptive impact of the digital era across a broad range of functions. From the days when the debate centered on whether or not to allow social networking sites in workplace for the fear of drop in productivity, to a time when today organizations are increasingly incorporating such practices within the formal system, Social media has found its business relevance. Organizations are gradually accepting the power of this medium and are actively making transition from being broadcasters to being mediators of a conversation. In fact, we can precisely determine the buzz surrounding our product or brand and then calculate how social media drives. And then ensure that social media complements broader strategies— we must obviously coordinate data, tools, technology, and talent across multiple functions. In many cases, senior management should open up their agendas and recognize the importance of supporting and even undertaking initiatives that may traditionally have been left to the marketing or communications department.

1. Harness the Power of Internal Social
Media
Brew Social Media into the Branding
Equation and Talent Management
Sikandar Kumar Bansal
July 29, 2013
Are we prepared to click the “Like/ Share” button?

2. About me

3. The “Social Organization” -
Background
• A social dynamic seems to have entered the very nature of any
business.
• The social media savvy talent pool have made social media
gain acceptance in organization much faster than the WWW in
1995 or the ERP in the 1980.
• Organizations are gradually accepting the power of this
medium and are actively making transition from being
broadcasters to being mediators of a conversation.
• Organization can precisely determine the buzz surrounding the
product or brand and then calculate how social media drives.

4. Why Organization should turn
“Social”?
• The McKinsey Report, The rise of networking enterprise,
December 2010, indicates that the payday for social media is
due sooner than expected.
• 40 percent companies having increased use of the social
networking and 38 percent that of blog.
• Companies across industries have started resorting to social
networking, not only for marketing their products and services.
But also to address concerns related to sustainability, sourcing,
engagement, branding and learning & development.

5. Why Organization should turn
“Social”?
• This has been driven primarily because a large percentage of
the present workforce belongs to the younger generation, the
millennial or the Gen Y.
• Further, organizations must also prepare ground for the Gen Z,
who will join the workforce in the next 10 years.

6. Why Organization should turn
“Social”?

7. Why Organization should turn
“Social”?
*APCO worldwide & Gagen MacDonald, survey on the state of USA. Workplace as viewed by America’s workforce October
2011

8. Employer branding and Talent
acquisition

9. Learning and development &
Engagement and recognition

10. Career management & Alumni
management

11. Social Media effects in the
workplace
• Social media, however, has many benefits to
business, especially the evident advancements in
collaboration and communication.
* McKinsey Report, The rise of the network enterprise: Web 2.0 finds its payday, December 2010

12. Are We Networked for Success?
• Recruit, retain and engage employees
• Foster collaboration and enhance productivity
• Enhance product and process innovation
• Break down organizational silos
• Improve executive visibility
• Manage and plan for crises
• Build and support internal brand ambassadors

13. Considering factors to our Internal
Social Media: Getting the ball
rolling
• Assess
– Priorities our business objectives
– Map our communication
– Determine our cultural stance
• Align for Design
– Identify our perceived issues and cultural limitation
– develop guidelines and metrics for success
– Align leaders around your goal and limits

14. Considering factors to our Internal
Social Media: Getting the ball
rolling
• Implement
– Choose tools to use (SharePoint, Twitter for
SharePoint)
– Execute with excellence
• Ensure Sustainability
– Train for social media literacy
• Determine our cultural stance Ensure
Sustainability
– Benchmark and measure our progress
– Keep what works, tweak what doesn't

15. Thank you!
Sikandar Kumar Bansal
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